The Trade Desk’s Post

While your campaigns may be focused on upper- or lower-funnel outcomes, the ultimate goal for most brands is to drive sales. We've partnered with many of the world’s leading retailers to help you measure how your open-internet campaigns drive online and in-store sales. Here are a few best practices to help you get more out of your campaigns.

Inside this edition of The Current: - Marketers and media professionals discuss identity, the evolving role of CTV and retail media’s future at MAD//FEST in London. - Why free ad-supported streaming TV (FAST) services like Tubi and Pluto TV are gaining popularity and what the future of FAST may hold. - In our latest For Context video, we break down identity and authenticated data, as the digital advertising industry goes from cookies to consent. - Rajeev Goel, CEO of PubMatic, explores emerging innovations that will shift the balance of power from walled gardens to the open internet.  

Frequency management plays a crucial role in striking the delicate balance between capturing audience attention and avoiding overexposure in your advertising. We're sharing three tips that can help you find success when evaluating the frequency of your campaign.

All eyes are on the 2024 Paris games. Audiences that aren't in the stands will be on Peacock, the most comprehensive destination for streaming the action. For advertisers, it's not too late to reach these highly engaged live sports audiences on our platform: https://bit.ly/4cW1PqI

An abundance of inventory is only as good as a marketer’s ability to reach consumers spending more time with high-quality media in more places than ever. Kokai helps you take the guesswork out of reaching consumers across the media they consume and equips you with the tools you need to make more informed inventory decisions.

The open internet will be replumbed. Advertisers increasingly value certainty in reaching the right audience, and are willing to pay meaningfully more when they have confidence that their ads are reaching the right audience. Learn more in The Sellers and Publishers Report: https://bit.ly/3yJBm0A

What if artificial intelligence could make your advertising more intelligent? Our AI analyzes up to 15 million ad impressions each second to help you pinpoint the ones that are most valuable to your brand and discover your next crop of loyal customers. Learn how you can get the most impact out of every dollar: https://bit.ly/3VToTPP

Inside this edition of The Current: - With soaring viewership of last week’s presidential debate, Warner Bros. Discovery’s Max demonstrates why it’s betting on news, sports and live content as the cornerstone of its streaming strategy going forward. - German agencies see a boost in sales for their clients using the power of first-party data in connected TV (CTV) environments. - Ads leveraging consumers’ financial transactions could change the game. But is retail media getting too crowded? - In a recent op-ed, dentsu’s Zac Selby outlines seven ways marketers can make their media-buying approaches more sustainable.