๐๐ฑ๐ฎ๐ฝ๐๐ถ๐ป๐ด ๐ฆ๐๐ข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐๐ ๐ฅ๐ฒ๐๐ผ๐น๐๐๐ถ๐ผ๐ป Search is undergoing a seismic shift, and SEO professionals must adapt. LLMs, such as ChatGPT, Gemini, and Perplexity, are changing how search engines work, and how users consume online content. Today, search engines use LLMs to deliver short, contextual answers directly to users, bypassing the need for users to visit websites. This paradigm shift presents both challenges and opportunities for SEO professionals. Visibility remains a goal. However, the strategies for achieving it must change. ๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต: ๐ ๐ฆ๐๐ป๐ฒ๐ฟ๐ด๐ ๐ผ๐ณ ๐๐๐บ๐ฎ๐ป๐ ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฐ๐ต๐ถ๐ป๐ฒ๐ Search engines are now blending human-curated content with the power of LLMs. Users pose queries. LLMs fetch relevant information and use it to create complete, well-written responses/overviews. SEO professionals don't game algorithms in this environment. Rather, they forge partnerships with these smart models. Focus shifts from keyword optimization to creating great, useful content that resonates with LLMs and enables them to provide accurate, insightful responses. ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐ฆ๐๐ข ๐ถ๐ป ๐๐ต๐ฒ ๐๐ฟ๐ฎ ๐ผ๐ณ ๐๐๐ -๐ฃ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต Embrace the LLM mindset. Understand their mechanics. Study how they operate, the data they use, and how they formulate responses. This knowledge guides the creation of LLM-friendly content. Go beyond keyword optimization; craft comprehensive, user-centric pieces that directly address needs and provide insights. Invest in acquiring backlinks from relevant, authoritative websites. Understand LLMs, create tailored content, and maintain robust backlink profiles to ensure brand visibility and authority. The integration of LLM into search engines is already underway. Realign strategies accordingly, understand LLMs, create tailored content; and maintain robust backlink profiles. As search dynamics change, this ensures brand visibility and authority. Intrigued? Share your thoughts on how to navigate the LLM search frontier. #seo #marketing #content #digitalmarketing #ai #llm #sem
Thanks a lot Thaer- very helpful insights
Insightful! ๐ฏ๐ฏ
CCDE:20240014, VCP-DCV, VCP-NV, ECDP
2moI believe your previous post about (PERBUNKING misinformation) makes an interesting extension of this subject. Putting some serious efforts to ensure prioritizing accurate & authentic content by LLMs can significantly enhance prebunking, in the era of LLM based search engines. Great stuff Thaer!