Terraboost Media’s Post

World Population Day: Let's Grow Smart, Not Just Grow Let's leverage the power of digital marketing to spread awareness and create a positive impact. #WorldPopulationDay #SustainableGrowth #DigitalMarketing #Clixpert #social #Smart #awareness

How can we democratize knowledge? Learn how the URC-led USAID Health Evaluation and Applied Research Development (HEARD) Project and Implementation Science Collaborative (ISC) are improving the use of real-time evidence so that influencers and policymakers can see what is needed to mitigate a health or development challenge. https://bit.ly/46ZpGnc

"Gen Z and Millennials are increasingly turning to patient influencers for health advice, rather than relying on trained medical professionals. Nearly 18% of the U.S. population, in fact, is turning to social media influencers for healthcare information and guidance around chronic conditions, according to a recent report. Not surprisingly, then, healthcare marketers have sought to take advantage of influencers’ reach. But as pharma/patient influencer relationships grow, it creates questions about the side effects — such as the large volumes of health misinformation spreading on platforms like TikTok." This article from PR Weekly underscores the significance of patient influencers on social media platforms like TikTok. It's a double-edged sword, as it offers both benefits and challenges. On one hand, these platforms provide an accessible channel for healthcare voices to share valuable insights. On the other hand, there's the risk of misinformation. Navigating this landscape requires a delicate balance. It's crucial to empower healthcare voices while implementing strategies to mitigate the spread of inaccurate information. Educating both influencers and the audience about responsible information sharing is key to ensuring that the digital healthcare space remains reliable and helpful. Read the full article here - https://hubs.la/Q024MkL_0

The Critical Dialogues for Action series involves deeper discussions with thought leaders and influencers in the equity, accessibility, belonging, belonging, social determinants of health, and social accountability domain to explore application in health systems. We are happy to share the next event in the series: "Planetary Health: The World is on Fire, what can we do in Healthcare to make a Difference?" Register today using the QR code or link in the image! #planetaryhealth, #cdfa

Pew Research Center has found that, "U.S. adults under 30 now trust information from social media almost as much as from national news outlets." (Source:https://lnkd.in/duGTvfD3) What does this mean for health marketing? This week's post tackles this constantly evolving question. https://lnkd.in/d_vc9div In a world where connectivity knows no bounds, our screens have become a powerful tool for driving change, spreading awareness, and inspiring healthier lives. Whether you're a healthcare professional, a passionate advocate, or someone casually glancing on social media at a video, how can content created influence your health behaviors? #SocialMediaForHealth #HealthCampaigns #DigitalHealth #SocialImpact #HealthAdvocacy #BlogAlert #DigitalTransformation Excited to hear your thoughts on social media for health campaigns. Share your experiences in the comments below. 💬

On World Population Day, we ask you to take out a moment of your time and reflect on the impact that 8 Billion voices can generate. Each voice has the potential to feature a story, an idea, and be a change driver. Moris Media's Digital Doctors understand the power of communication to shape narratives and drive action. These stats can further help comprehend this growing need: Social Media usage is spreading like wildfire. 50% of the world’s population is now active in one or multiple social media platforms. 📢 Social media referrals are having a high impact on customer buying patterns. 71% consumers are more likely to make a purchase based on them. 🤝 The increasing relevance of being socially and environmentally conscious for brands comes from 66% of their customers expecting them to take a stand. Moris Media empowers organizations to use their voices for good. Our role is in crafting those compelling narratives that help in raising awareness and inspire actions that provide lasting benefits. Irrespective of your role, maybe as a non-profit championing sustainability, a socially responsible business, or a change-passionate individual, the PR and Digital Marketing expertise of our Digital Doctors gives you the tone needed to connect with a global audience. We are committed to working together and building a sustainable and equitable future for all. Book your consultation with our Digital Doctors: https://lnkd.in/d8NZSzFi - - - #WorldPopulationDay #Sustainability #SocialImpact #PR #DigitalMarketing #MorisMedia #Storytelling #BrandPurpose #SocialGood #MakeADifference

How can healthcare providers better reach younger audiences in the digital age? 💻Explore creative outreach strategies for Gen Z, late 20s, and middle adults on our Insights Tab. >>> https://bit.ly/3SvKk7U #GIhealth #outreach

Every year, NZ On Air conducts a piece of research into where, when and how Aotearoa’s population is accessing media. This year's survey showed that a huge 44% of New Zealanders use captions daily, with 9% of the population using audio description! That's some pretty staggering growth since 2014, when 11% of NZers used CC, and 2% used AD. For The Spinoff's Duncan Greive: "Closed captions are now essential. Historically, captioning was unfortunately seen as something of a nice-to-have, making accessibility something only intermittently available to those New Zealanders who just can’t consume local content without it. Now, driven by auto-captioning on social media, multi-screening or sound-off viewing from younger audiences, a huge 44% of us use it daily. Fast-rising too are audio descriptions, used by 9% of audiences. This should see increased use of organisations like Able, as well as sharp use of AI tools, with adroit support from NZ On Air to help ensure as many New Zealanders as possible can consume all that we make." Read the full story here: https://lnkd.in/gVGc8eDW

🌟 Healthcare Professionals, 🌟 In today's diverse society, identifying an ideal target patient audience is more critical than ever.  📈With the underserved Hispanic population surging at a 23% annual growth, there's a massive opportunity waiting to be tapped into. 🔍 Plus our research shows: Less competition marketing to the Hispanic demographic = Up to 50% more patients at a lower cost!  Are you tapping into the Hispanic patient marketing advantage? 🚀 💊 Find out more about this prescription for success from our insightful article here: https://lnkd.in/gWjx9aqJ #DoctoresNOW #HealthcareMarketing #DigitalSuccess #MedicalMarketing #DentalMarketing #HispanicMarketing #LatinoMarketing #DigitalHealth #SpanishHealthcare #BilingualHealthcare

Some professional news: Our paper, "Instagram for Audience Engagement: An Evaluation of the CERC Framework in GCC Nations for Digital Public Health," has been accepted for publication in BMC Public Health. #instagram #publichealth #research #newpublication