Tatiana Salcedo Flórez’s Post

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 🖋 In my opinion sales is a complex combination of 5 pillars. The first pillar includes a strong foundation in the 𝐩𝐫𝐨𝐩𝐨𝐬𝐚𝐥 𝐩𝐫𝐨𝐜𝐞𝐬𝐬. It is the most important requirement to run sales and is often underestimated. If the quoting process is not simple and to the point for the client, the deal is quickly lost as well as all the pre-work done by the sales department to generate that lead. With a step by step guide, it's easier to revisit the process from a meta level again; to optimize and closing deals without a long ping-pong communication. 🏓 𝐌𝐲 𝟑 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐚 𝐬𝐦𝐨𝐨𝐭𝐡 𝐩𝐫𝐨𝐩𝐨𝐬𝐚𝐥 𝐡𝐚𝐧𝐝𝐥𝐢𝐧𝐠: 1. KEEP THE PROPOSAL SIMPLE 2. PICTURE GALLERY AS DOWNLOAD LINK 3. FACTS & FIGURES SHEET AS ONE PAGER We have integrated templates to download and customize in our #MICE Sales Academy program for Hotels & Venues. What is your best practice in the proposal handling? Click on the 🔔 in my profile to get more tips. #mice #proposalprocess #keepitsimple 

Having bought a handful of "Sales Courses/Guides"... Here's the #1 statement I DO NOT TRUST (anymore). "This course has a value of $$$$" According to who? If you say yourself, you've lost trust. For an ENT rep, maybe $150k. To a SMB rep maybe $5k. To a VP, maybe $1M. Don't tell me the value of the thing I'm buying. Help / Let me discover the value of the thing I'm buying. #sales #ae #discovery

I've achieved 0% of my 5 year plan 🔸Original idea 2018 - Move to Spain and travel delivering 'portfolio' sales training courses (including associate work) 🔸Actual timeline 2019 - Wrote first book Selling Through Partnering Skills 2020 - Tore up the brochure of courses and developed single 'Collaborative Selling' offer (with all the best bits of courses and a modern twist) 2021 Wrote second book Hybrid Selling 2022 - Realised Brindis had to act more like a start up and started refining processes 2023 - Built out offer (adding 'Selling a C-Level' and 'Selling with AI' products) and continued refining internal systems and outreach 🔸Now 2024 - Watch this space* I'm reflecting on this as I head to Spain with Mrs C to celebrate her birthday It's our third visit in all this time (I've been a couple of times for work) I'm so thankful of her patience as we work through these changes... it's not always been easy Ultimately it will be worth it... #sales #plans #life *(By 'watch this space' I mean send me DM to find out about upgraded collaborative selling offer... but don't expect a response for a week 😎)

🥇 Chief Learning Officer Dan Smith gives us on LinkedIn great advice 💫 Positive Reinforcement when it comes to #sales training. Leave your thoughts in the comments below 👇 Boost Win Rate Winning by Design 🐶 Jacco van der Kooij #b2bsales #bowtie #sas #personalbrand #videomarketing #linkedinlive (recording)

3 Essential Elements Of Selling An Online Course In 2021

3 Essential Elements Of Selling An Online Course In 2021

3 Essential Elements Of Selling An Online Course In 2021

I'm thrilled to share that I've just completed an enlightening course called "$100M Offers" on 'How to make offers so good that people feel stupid to say No' by Alex Hormozi, the CEO of acquisition.com. This online course has been a game-changer for me, providing valuable insights into the art of creating irresistible offers and campaigns. ℹ Throughout this course, I delved into a multitude of key topics, including setting up compelling offers and campaigns, selecting the right market, understanding various levels of success, and exploring different types of markets. It also offered in-depth knowledge on pricing strategies, the delicate balance between price and value, and how to break free from the vicious cycle of pricing. ✍ One of the most enlightening aspects was the emphasis on crafting the perfect value equation, finding ways to increase the perceived value of a product or service. The course also covered essential elements such as creating and initializing orders, leveraging bonuses and guarantees, utilizing scarcity and urgency, naming products effectively, and constructing compelling prospectuses. 🈂 Understanding the significance of timing through appropriate time intervals, and planning the order of operations for a campaign, was another key takeaway. All in all, this course has provided me with a comprehensive understanding of product, markets, and pricing, and how they interplay to drive success. 💹 I'm excited to apply these newfound insights to my professional journey and look forward to creating offers that people simply can't resist. Thank you to Alex Hormozi and acquisition.com for this incredible learning opportunity! 🌟 #market #digitalmarketing #pricing #product #sales #marketing #courses #skills #skillbuilding #B2B #B2C

What’s your Moat? Why is the above an important question to answer? What’s to lose if you ignore having a Moat for your business? Simply put, a Moat is a distinct competitive advantage your business has over other businesses with similar products / services. It is the superior edge that keeps your business ahead in the race. Here’s why having a Moat is essential: ·      Sustainability – Most businesses are set up for the long term. A Moat helps survive the troughs in business cycles as well as unanticipated downturns ·      Brand – A distinct Moat can help build the standing of your brand in an otherwise cluttered marketplace ·      Profitability – Your business should be able to charge a premium for the products or services it offers, without losing customers even at higher price points. Or, get the highest volumes if it is the lowest price product / service provider in its segment Possible key areas where your business could have a Moat: ·      People – Having the brightest minds and the best-fit human resources working in your organization is a distinct advantage. Likely to keep your business ahead. ·      Quality and reliability – Is your business known for the highest standards in quality and reliability of the offering? Chances are that such a reputation has been built over years, if not decades. ·      Intellectual property – Has your business created IP that is fairly expensive to create / not easy to replicate? That then, is a definite edge. ·      Technology – Developing / staying abreast with the latest available tech tools and investing in technology can help keep close competitors at bay. ·      Features in your offering – Does your offering have the X-factor by way of features that are not available with others? If it does, that’s sure to help. ·      Overall customer experience – An important one if you can make this superlative for most customers and on a recurring basis. ·      Others – Niche customer segments, select geographies, lowest price product / service may help too, in the short to medium term. Back then, to the original important question – What’s your Moat?   On a side note: Why this pic? No, there’s no ‘Moat’ in it! Just the setting Sun getting captured, through the Bandra-Worli Sea Link (Mumbai, India) on a lovely evening, while this post was being drafted. ================================================== Are you the owner of a Small / Medium Enterprise or the Founder of a Startup looking to fine tune / build your Business Strategy? If yes, feel free to reach out to Sumeet Lal for a one-hour, zero-fee online interaction to discuss possibilities. Email lal.sumeet@icloud.com

📖 📌 The four #pillars of an effective product #trainingprogram: 👉 Product Knowledge: Understand what you are selling 👉 Industry and Customer Knowledge: Understand what your customers are looking for 👉 Competitor Analysis: Understand what your competitors are doing 👉 Create winning product value statements Click here 👇 for more details on each of the above: https://lnkd.in/d_y9QF8Q