Tails.com’s Post

Today our new tails.com brand campaign goes live in the UK. In our new advert we share our belief that there’s no such thing as an average dog, something that sits at the heart of our mission to change the world of pet food for good. Set in the joyful and slightly dream-like world of hundreds of Labradors we see how our hero dog Bailey, and his 100% tailored dog food from tails.com are both Never Average. The new brand film is complemented with a new DRTV campaign, along with Out of Home coming soon to London and the South East, making tails.com unmissable. Thank you to our friends at The Or who have worked so hard on this campaign over the last year, along with director Max Siedentopf, Riff Raff Films , Mathematic Studio, Creative Outpost and Goodstuff who led the media planning, along with CHS who created the new DRTV. We’ve also been partnering with the brilliant team at Mother Design on our tails.com brand refresh which goes live today as well across our website - a fresh new look, same 100% tailored nutrition for your dog. https://lnkd.in/dVDKey3c

Our tails.com CEO Paolo Woods-Wyatt has some big (with a capital B) news to share: "I am delighted to announce that tails.com is now a certified B Corp! We’re thrilled to be joining a global community of businesses that meet high standards of social and environmental impact. This certainly isn’t just a destination for us, it's a reflection of our deep commitment to really making a difference as we change the world of pet food for good. We’ve embedded responsible practices into every part of tails.com, balancing the needs of people, pets and the planet. People: Proudly paying at or above a living wage to 100% of our people, and benefits to support our "Pack"'s wellbeing Pets: Delivering over 165m meals to pets in 2023, with our tailored nutrition in every bowl. We deliver next-level nutrition and set the bar for exceptional customer service. Treating every dog as if they were our own. Planet: Powered by 100% renewable energy in all our sites and 97% packaging ready to recycle (in the UK, 90% in Germany), plus making positive climate contributions through verifiable tree planting schemes in places like Doddington North Wood in the UK - for happy dog walks for generations to come Giving back: We donated 455,000 meals in 2023 to dogs in need, and partner with charity StreetVet to provide vital care to dogs and their owners experiencing homelessness in the UK. The tails.com team use Paws for a Cause days to donate time to causes we're each passionate about Becoming certified as a B Corp was an inspiring and challenging journey in itself, and we’re just getting started - we look forward to keeping you posted on all that we’re doing.  Thank you to all of those who have supported us along the way, your encouragement and expertise have been so welcome. Finally, I’d like to acknowledge that the driving force behind this achievement really is the dedication of everyone at tails.com both past and present - a huge thank you to everyone, this is something we can all be very proud of.  Here’s to continuing to change the world of pet food for good, one meal at a time!” #bcorp #sustainablegrowth #sustainability #purposefulbusiness #sustainablebusiness

Roses are red, Violets are blue, Treats are for me, And dog cuddles for you ❤️

Our '5 questions with' series is back! 🙌 First to take it on in 2024 is Arzu Galian, our Food & Nutrition Manager. Keep reading to find out how she believes every experience is an opportunity to learn, and her not so secret talent for eating lots of Turkish delight 🙊 1️⃣ What was your first paying job? It was at a jam and Turkish delight factory as a quality controller in Turkey. It was a massive learning curve for me, despite staying only for 4 months. I managed to eat a lot of Turkish delight... but never did learn how to make one myself! 2️⃣ What advice would you give to your younger self? I would say that even the worst experiences will add to the person you'd be in the future. As a result you'll become more resilient and better understand others who may be going through a tough time. 3️⃣ What is your proudest Career Achievement? Getting an A grade result for my first BRC audit (it's now called BRCGS) when I first took on a technical manager role, now about 14 years ago. It was the first time I was in charge of this super stressful audit and it meant so much to me to pass it with good results. 4️⃣ What is the most important thing you have learnt? Everything can be resolved with a calm head. 5️⃣ What excites you about your job? I have a team of 6 excellent food technologists and nutritionists, who are very passionate and knowledgeable about all animals and dogs' nutritional needs. I am so lucky to be part of such an inspiring team. I take pride in knowing our products help pets to get their nutritional needs, whilst being convenient for their owners. I wish there was a similar set up for parents! #lifeattailsdotcom

Debs and Bluebell's lives were changed for good when they met the StreetVet team ❤️ The free vet care Bluebell received dramatically helped improve her skin condition, and when they were offered a place in a��StreetVet Accredited Hostel, it meant they could stay together when they became homeless. With around 320,000 people currently experiencing homelessness in the UK, and anywhere up to 25% of them having a pet, our long-term charity partners StreetVet offer vital support services and we’re incredibly proud to be able to help them reach more people and pets in need. #ChangeAPetsLifeDay Some footage used was kindly recorded for StreetVet by The Meraki Initiative, SHB Creative Content, Ceva Animal Health UK and Scout Design.

Not so blue Monday 💖 In 2020, we created the tails.com Community Fund as a way to help improve the lives of dogs and their owners across the UK, with charity partners chosen by our customers. And we've continued ever since! To brighten your day, here's some of the support we were able to offer to StreetVet and other charities in need thanks to our colleagues and customers: ⏺️ Donated £29,249 to StreetVet to support the pets of those experience homelessness ⏺️ Shipped a whopping 91 tonnes of food to those in need - including food banks, rescue centres and previous Community Fund partners ⏺️ Welcomed the StreetVet team to our Richmond office, and shared the incredible stories of those whose lives they've touched A huge thank you for helping us make these impacts throughout 2023. You can find out more about our 2023 charity support here: https://lnkd.in/eCtHinBG #lifeattailsdotcom #charity #charityfundraising #bluemonday

Paws for a Cause 🐾 Each year our pack members get a volunteering day they can use to support a cause they really care about. Our 2022 impact report saw our team volunteer 376 hours for some amazing causes, including: 🦫 Preparing space for important habitat improvement work and the reintroduction of beavers 🧑🍳 Cooking and serving food for local communities in need 🐕 Donning their walking boots and leads for sponsored walks 🚮 Cleaning up the local area around our office locations We can't wait to see what amazing causes will be support this year! How would you use your Paws for a Cause day?

Voting closes soon ⌛ We're over the moon to have been nominated in the 'Preferred Pet Food Company' category of the Vet Trust awards 2024 by The Webinar Vet! The veterinary community have an invaluable role in the health and happiness of all our pets, and their dedication, passion and knowledge are second to none 🌟 This nomination means so much to our pack - you can cast your vote in the Vet Trust Awards here: https://lnkd.in/ePHHQ7YB