Suresh Kumar CS’ Post

How many of you are sick of hearing prominent folks in the event industry preaching that in-person events are the holy grail for building connection.... Meanwhile those same folks are likely spending 15+ hours every single week browsing Facebook, Instagram, LinkedIn doing guess what....Connecting? 🤔 The narrative that "in-person is back and better than ever" is being pushed hard, but it seems like these voices aren't addressing the younger generation's reality. We've spent our most transformative years immersed in digital experiences, building deep connections and lifelong friendships online. We thrive on the flexibility and accessibility of virtual and hybrid events. 🌐✨ 📱 The average person spends 2 hours and 24 minutes on social media every day. 🔄 The average American checks their mobile device 159 times a day. So, where is the disconnect? Could it be that the events industry is being influenced by those whose businesses depend on the success of in-person events? 💼💸 Consider this ➡️ When Apple introduced the iPhone—the first prominent touchscreen phone—BlackBerry ignored it, thinking it was just an enhanced mobile phone with playful features for younger consumers. But the iPhone became a huge hit, marking the start of BlackBerry's demise. 📉📲 The lesson here? Ignoring the preferences and behaviors of the younger generation, who are digital natives, can lead to becoming obsolete. Just like BlackBerry, the events industry risks falling behind if it dismisses the significance of virtual and hybrid events. 🚀💡 It's time to challenge the status quo and acknowledge that connection can happen anywhere, anytime—whether in person or through a screen. The future of events must be inclusive of all forms of connection, reflecting the diverse ways people interact in today's digital age. Let's embrace a hybrid approach that honors both the rich, face-to-face interactions and the dynamic, flexible nature of virtual experiences. 🤝💬 Isn't it time we rethink the way we define "connection"? 🌍✨ P.S. Don't even get me started on the "In-person events are critical for doing business" influencers 🤣 (Perhaps a Part 2 next week...)

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