Status’ Post

I love this list. I've worked inside tech, footwear & apparel, and consumer packaged goods industries. With brands that span little awareness to 98% gen pop awareness, this list is relevant to all. In the end, all buyers are humans. Humans are imperfect and also beautiful. Humans buy largely based on how you make them feel. So make them feel something. My favorites: ✔ Emotional not rational ✔ A promise made and fulfilled ✔ A long-term undertaking ✔ A feeling not a list of benefits and features Many thanks to Ekaterina Walter for the share. #brandbuilding #thoughtleadership #digitalmarketing

Double-click on our State of Amazon Report 🔍 Our report extensively explores Amazon’s top 3 leading categories, uncovering trends and shifts in: 🏡 Home and Garden 👕 Apparel, Footwear, and Accessories 💄 Health and Beauty While 'Health and Beauty' experienced rapid growth, 'Home and Garden' and 'Apparel, Footwear, and Accessories' saw a slowdown in GMV (Gross Merchandise Value) growth from 2022 to 2023. Despite challenges, such as reduced renovation needs and rising costs in the 'Home' category, and stiff competition in the 'Apparel' category, Amazon remained resilient, particularly in the 'Beauty' segment. Click here to download the full report: https://lnkd.in/dzV4DkyR

New GlobalData's US survey results are out! 👇 🔊 24.5% of US consumers plan to cut back on their clothing and accessories spend over the next six months, as well as 21.2% for footwear 🔊 77.1% of US consumers bought apparel from physical stores in 2023, compared to 65.7% that shopped online #usconsumer #shopperpreferences #resale #sustainability #sportwear

Sneakers have always fascinated me, from their design to the comfort they offer. Sneakers are the latest trend in the footwear market. To my surprise, the sneaker market in India is worth about 2.63 billion USD. 👟 💰 I decided to conduct a brief market research on the sneaker industry in India, with a special focus on the resale segment. Today, I am sharing the conclusions I've drawn from the research. 💡 Topics that I tried to cover in today's post: 👉 Market landscape of sneakers 👉 Trends 👉 Different segments within the sneaker industry Please have a look at the attached document and let me know what you think about this segment :) #sneakers #marketresearch #report #pitchdeck Mainstreet Off Kicks Inc Crepdog Crew

Many apparel and footwear brands fall for this trap… Jumping on trends and neglecting function. But this tactic is bad for business. The market is tough right now, everyone is fighting for fewer dollars. But if you're not able to grow in this market, make sure you have this piece dialed in before overhauling your acquisition strategy.

Footwear brands - can we not all agree that important information like stack height, weight and drop should be on every product page? Even better if there was a chart someplace comparing all the products with specs. Seriously. Especially for brands like On and HOKA where so many shoes look similar how is any consumer supposed to choose? How does one compare "maximum cushioning" to "balanced cushioning" and "plush cushioning"? I know footwear and I can't even tell what's what. Apple can do it. #footwear

Customers often indulge in purchasing lifestyle products, such as clothing, fashion items, accessories, and footwear. Whether it's a monthly treat or a festive spree, they love exploring new brands and styles even not necessary at that time. Particularly, female customers have a penchant for regularly buying affordable products that complement their wardrobes. #FashionLovers #ShoppingHabits #LifestyleTrends

How can a 15-second spot drive purchase intent without dialogue or hyperactivity? Featured in Ad Age, iSpot reveals The North Face's subtle approach with its "Futurelight Summit Series Papsura Jacket" ad achieved 25% higher purchase intent above average in the apparel & footwear category. This ad resonated strongly with viewers, highlighting the effectiveness of quiet storytelling in capturing audience attention while driving action. Learn what audiences scored the ad according to iSpot Creative Assessment: https://lnkd.in/geqR5aW5

Our latest #Footwear consumer research finds Brand loyalty unfortunately being undercut by Retailer missteps. In order to get a current read on consumer priorities and purchase behaviors, #AlixPartners, in partnership with Footwear Distributors and Retailers of America (FDRA) surveyed over 1,000 U.S. footwear consumers aged 15 and older. Together, FDRA and our experts Bryan Eshelman, Raj Konanahalli, Ryan Poole, John Breuninger, Mitchell Collens, and Meghan Hayward have created a report that lays out 6 key themes and actions footwear brands and retailers should take to meet the consumer where they are in 2024. Like footwear, it's not a one-size fits all!

What are the most popular items that online shoppers buy from other countries? 🤔 According to our DHL Global Online Shopper Survey, over 60% of global shoppers buy clothing and footwear when they shop cross-border. Around a third of global shoppers buy electronics, and 24% buy cosmetics and sports/leisure goods. What was the last thing you ordered from abroad? 👩💻 #DHLeCommerce #OnlineShopping #CrossBorder