🚀 Digital Marketing Guide: Tencent Ads Effective Advertising Platform in China In 2024, Tencent Ads reigns as China's top advertising marketing platform, offering comprehensive solutions for brands to achieve rapid growth in the Chinese market. 🎯 Tencent in China: Wide Coverage and Deep Insights With massive data and technological prowess, Tencent Advertising provides deep market analysis and user behavior insights. Utilizing platforms like WeChat Mini Programs and Wecom, brands establish a strong marketing presence. 🔬 Technology-Driven Marketing Methods Tencent Advertising's continuous technological advancements offer scientific marketing methods. From standardized tools to customized solutions like "Ruyi," brands can precisely target markets, optimize ad copy, and enhance conversion rates. 💳 Strong Transaction Capability Tencent's robust transaction capabilities support international brands in selling and payment methods in China, including live streaming sales and traditional online advertising. AI-generated ad materials further boost precision and effectiveness. 🤝 Comprehensive Marketing Support Integration across platforms like WeChat video channel and Sogou Search increases brand exposure and drives rapid user conversion. Special promotions during Sale Seasons like Tabao 618 and Double Eleven maximize sales opportunities. 🎨 Personalized Advertising Solutions Tencent's AI advertising creative platform "MiaoSi" simplifies ad setup with priority approval, AI assistance, and free visuals. New ad assets, channels, and ideas ensure tailored and effective advertising solutions. 🌐 Powerful Social Media Matrix Tencent leverages its influence in social media and content industries to provide rich IP marketing opportunities. From TV series to celebrity endorsements, brands can effectively reach targeted audiences. Looking to expand into the Chinese market? Tencent Advertising is your go-to partner for success. Contact our international digital marketing team at STAiiRS for detailed insights!
STAiiRS - Marketing Agency China’s Post
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🌐Unlocking Growth in the Digital Era: The Power of Digital Presence🚀 In today's dynamic business landscape, having a robust digital presence isn't just an option – it's a necessity. 📈 Here's why investing in digital is the key to unlocking unprecedented opportunities for your business. 1. E-commerce Websites: Your 24/7 Storefront In the age of convenience, e-commerce websites act as your digital storefront, welcoming potential customers around the clock. 🕒 With a well-designed and user-friendly platform, you not only expand your reach but also offer a seamless shopping experience that can set you apart from the competition. 2. Social Media Platforms: Building Communities Social media isn't just a tool; it's a community builder. 🤝 Engaging with your audience on platforms like Facebook, Instagram, and LinkedIn humanizes your brand. 🌐 It's not just about products; it's about the story you tell and the relationships you build. Leverage the power of social media to connect with your audience on a personal level. 3. Google Advertising: Be Where Your Customers Are Searching When it comes to online visibility, Google is king. 📱 Utilizing Google Advertising ensures that your business appears where potential customers are actively searching. 💡 This strategic approach not only increases brand awareness but also targets your audience with precision, maximizing the impact of your marketing budget. In conclusion, a robust digital presence is no longer a luxury; it's a strategic imperative. 🚀 Embrace the digital era, enhance your e-commerce experience, foster community through social media, and harness the reach of Google Advertising. The future belongs to those who adapt, innovate, and thrive in the digital realm. 💻✨ #DigitalTransformation #Ecommerce #SocialMedia #GoogleAds #BusinessGrowth #DigitalMarketing
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Founder Ensere ⚡ Fractional CMO For DTC Brands ⚡ GTM, Performance Marketing & Programmatic Ads ⚡ $22m Ad-Spend & 41 Brands Transformed ⚡USA - UK - UAE Markets⚡Investor⚡Board Member
🚀 The 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗠𝗲𝘁𝗿𝗶𝗰 𝗘𝘃𝗲𝗿𝘆 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 Needs to Know 🚀 Diving right in: In the e-commerce world, amidst the sea of metrics, one stands out for its clarity and impact. ➡ Introducing 𝗔𝗠𝗘𝗥 – Acquisition Marketing Efficiency Ratio. What makes AMER indispensable? It's this simple formula: ➡Revenue from New Customers 🆚 Total Ad Spend Why does AMER matter? It cuts through the noise of digital marketing's constant changes, offering a steadfast measure of your marketing's true efficiency. While RoAS (Return on Ad Spend) is valuable, it often gets clouded by factors like average order value (AOV). AMER, however, strips down to the essentials, providing a crystal-clear view of how effectively your marketing dollars are working. Monitoring your AMER over time unveils the genuine efficiency of your marketing efforts. It begs the question: Are you maximizing your ad spend, or is it time for a strategy overhaul? In short, AMER is more than a metric; it's your north star for smarter, more impactful marketing decisions. 👇 Keen on optimizing your marketing spend for maximum efficiency? Say 'YES' in the comments, and let's unlock the potential of your ad dollars together with a complementary strategy session 👇 -------------------- p.s. Having owned and run multiple e-commerce stores ourselves, these are part of our battle-tested and optimised framework. At Ensere.com, a performance marketing agency, applying these frameworks also helped transform over 42 brands, with over $22m in ad spending managed across 3 continents: the USA, Western Europe, and UAE. Ready to rewrite your e-commerce story? Let's chat. 💬 Schedule a call here - https://lnkd.in/gJcM9zDs #EcommerceSuccess #MarketingMetrics #DigitalMarketingStrategy #ensere #ads #google #meta #ecommerce #kpi
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Google & YouTube Ads For eCommerce Brands | Tabs, Frankbody, Craftd, Foundr, Dore & Rose, Icon Amsterdam, Hears, The Collagen Co, Daily Mentor, and more...
I helped a brand transform their ROAS from 3 to around 10-12. By implementing these 3 simple Google Ads optimizations: 1. Product Feed Duplication For a single shopping search, you could have multiple product listings shown at the same time. And this is a must for brands with just 1 or 2 products. You get more real estate, especially for branded searches. The cool thing about this… You can customize your feed to a specific goal. By duplicating and changing the main attributes of the same feed… You can target a whole different audience and keyword theme. For example… You can have lifestyle product images on your prospecting campaigns. And just regular product shots for branded campaigns. You just need to make sure you’re not submitting the same set of attributes. - - - 2. GMC Duplication Just a short notice… This only works in Europe and UK. You can duplicate your product feed and your entire Google Merchant Center. This lets you participate in the same auction with 2 or more comparison shopping services. What this means is that… Within one Google ads account, you can have multiple Shopping ad listings… For the same search terms. And the good thing is that you never compete with yourself. - - - 3. Bulk Pricing This one’s really been flying under the radar. It allows you to tell Google you have a tiered pricing model. This is a game changer if you're selling products at a lower price for higher quantities. For example... You can say in your ads the normal price is $5. But if you buy at least 10, then the price becomes $4. If you buy at least 50, it becomes $3. Give this information to Google and they’ll visualize it in the ad. - - - PS—We help 7-8 figure eCommerce brands profitably scale with Google and YouTube ads. We do this through our proprietary Google ads system, which is run by our in-house team of ex-Google employees. Get a free audit and action plan to scale your brand in the next 90 days. FREE. https://lnkd.in/dRCC9NnE
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In today's digital age, it is crucial for every e-commerce brand to establish a robust online presence, and Google My Business (GMB) should be regarded as an indispensable tool. Here are three compelling benefits it provides: 1️⃣ Enhanced Online Visibility: GMB ensures that your brand occupies a prominent position in Google Search and Maps, making it easier for potential customers to discover your products and services. By effectively optimizing your GMB profile, you can display your brand's identity through photos, reviews, and essential information, bolstering your online credibility. 2️⃣ Improved Local SEO: E-commerce goes beyond global reach; it also involves connecting with local customers. GMB plays a crucial role in boosting your rankings in local search results, ensuring that your brand remains visible to local shoppers. This can significantly increase foot traffic to your physical stores, if you have any, or boost online sales by effectively targeting local audiences. 3️⃣ Engaging with Your Audience: GMB is not just a static listing; it provides an interactive platform. You have the opportunity to interact with your audience by responding to reviews, sharing updates, and delivering valuable content. This two-way communication fosters trust, loyalty, and a sense of community around your brand, ultimately leading to increased customer retention and advocacy. Harness the potential of Google My Business to elevate your e-commerce brand to new heights with No To The Quo! Don't hesitate to contact us today for more information. https://lnkd.in/gHTDEkn #digitalmarketing #socialmediamarketing #ecommerce #marketingstrategy #marketingsolutions #increasesales #marketingtips
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I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.
I have 4 wishes for eCommerce brands in 2024: Wish 1: More brands shift to a profit-first approach. Wish 2: Brands start focusing on making profit on the first order. Wish 3: Brands start taking zero-party data seriously. Wish 4: We see more targeted brand partnerships to reduce the reliance on Meta & Google Ads. Do you have any wishes you hope to come true in 2024 for eCommerce?
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📦 Unlocking E-Commerce Success: Secrets for Business Owners 🛒 Running an e-commerce business? Here's a quick guide to elevate your game: 1. **High-Impact Website**: Invest in a user-friendly, visually appealing website. 2. **Masterful SEO**: Boost visibility with strong SEO practices. 3. **Customer Reviews**: Display authentic reviews to build trust. 4. **Email Marketing**: Engage customers with personalized email campaigns. 5. **Cart Recovery**: Implement strategies to win back abandoned carts. 6. **Mobile Optimization**: Ensure seamless mobile shopping. 7. **Content Strategy**: Create valuable, relevant content. 8. **Influencer Partnerships**: Leverage influencers to expand your reach. 9. **Customer Loyalty**: Focus on retaining and delighting existing customers. 10. **Data-Driven Decisions**: Analyze metrics for informed choices. 11. **Site Speed**: Optimize load times for a smooth experience. 12. **Cross-Sell/Upsell**: Suggest complementary products. 13. **Legal Compliance**: Stay updated on e-commerce regulations. Keep these secrets in your toolkit for e-commerce success! 🚀 #EcommerceTips #BusinessGrowth #SuccessSecrets
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Growth@Hovers| Performance Marketing| D2C | E-commerce| Amazon PPC| Leadership | Director - Skillgator
For brands consistently achieving GMV of 20 lakh+ monthly, let 2024 be the year that Google Ads takes a prominent role in your DTC media spend. Starting with brand search - the Brand Search campaign is pivotal. While a high ROAS on brand campaigns is a common goal, the real metric to target is the Brand Impression Share. The key metric here is the Search Impression Share (IS), representing the percentage of impressions your ads receive compared to the total potential impressions. Target for a ✅95%+ impression share and a minimum ✅50% CTR for max results. Follow for more updates! #GoogleAds #digitalmarketing #BrandCampaigns
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