Spacegoods’ Post

I had 21 kilometers to think about online and offline community building. :D Last weekend, I had the privilege of participating in the Bijlmer Half-Marathon in Amsterdam. More than just a race, it was a celebration of community and connection—a testament to the unifying power of shared goals and collective enthusiasm. Bijlmer simply showed up: as a vibrant, diverse community. 🎉 This event showcased the area's passion, pride, and unity, highlighting the potential of thoughtful engagement to transform a neighborhood’s reputation positively. Throughout the race, I could detect the sense of community. 21 kilometers are long, so I had a lot of time to think about how this event can teach us successful online community-building strategies in the digital sphere. My key takeaways are: 1️⃣ Shared Purpose: Just as the marathon had the goal of enhancing Bijlmer’s reputation and community spirit, brands should cultivate online platforms around shared interests or values. This fosters a sense of belonging and purpose among their users. 2️⃣ Inclusivity: The event welcomed participants and supporters from all parts of the neighborhood and beyond, much like how effective online communities invite diverse perspectives and foster inclusive conversations. 3️⃣ Active Engagement: The organizers actively engaged with participants, creating an atmosphere of enthusiasm and support. In the digital space, brands need to engage actively with their online communities, responding to feedback and participating in discussions to build a vibrant community. 4️⃣ Celebration of Local Culture: The event celebrated local culture and pride, similar to how brands can use their platforms to highlight unique aspects they stand for or community contributions, enhancing their authenticity and appeal. The Bijlmer Run serves as a brilliant example of how real-world community engagement strategies can be effectively translated to the digital space, enhancing both reputation and community cohesion. It’s a clear reminder that at the heart of every community, whether online or on the streets, are the connections and experiences that bring us together. Let’s run towards building more connected, vibrant communities—online and in the real world. 🏃♀️ #BijlmerRun #CommunityBuilding #DigitalEngagement #BusinessStrategy #OnlineCommunities

💬💡 Getting engaged in an event isn't just about attending – it's about immersing yourself in moments that matter! 🌟 Whether it's a community gathering, a cultural exhibit, or a sports match, engagement fuels connection and enriches experiences. It's an opportunity to learn, celebrate, and contribute to something bigger than ourselves. 🎉💫 By participating actively, we shape the atmosphere, share insights, and create lasting memories. Each interaction adds depth and meaning to the occasion, turning moments into milestones. Let's embrace the power of engagement and make every event truly unforgettable! 🙌 📲: (772) 215-2401 📧: aperez@cultureconcepts.info 🌐: CultureConcepts.info #EngagementMatters #CommunitySpirit #CelebrateTogether #MakeMemories #EventExperiences #GetInvolved #ConnectAndGrow #CultureConcepts #ProfessionalDurability

🌟 Unlocking Innovation Through Community Engagement 🌟 At Mustard Events, we believe in the power of innovation and the impact of community involvement. As we continue to plan events for our high-end clients, we're excited to announce a new initiative aimed at fostering a culture of innovation and social responsibility within our organization and beyond. We invite our followers, partners, and the broader community to submit their CSR event ideas. Whether it's a unique charity gala, a sustainable fashion show, or a tech-driven hackathon for social good, we want to hear your creative concepts that align with our mission to make a positive impact on society. Here's how you can participate: Share Your Ideas: Drop a comment below with your innovative CSR event idea. Include details about the concept, target audience, and how it aligns with our values of sustainability, inclusivity, and innovation. Engage with Our Community: Join the discussion and vote on other participants' ideas. Let's collectively decide which projects we'd like to bring to life! Collaborate and Create: Once selected, these ideas will be developed into full-fledged events, giving you the opportunity to see your vision come to life and contribute to meaningful causes. By encouraging this open dialogue and collaboration, we aim to not only enhance our event planning process but also strengthen our commitment to corporate social responsibility. Together, let's turn ideas into actions that drive change and foster a more connected, innovative community. #CSR #Innovation #CommunityEngagement #EventPlanning #Sustainability #Inclusivity

These posts keep popping into my feed. Kara Richardson Whitely’s story from Outside Festival is one of so many that make me smile. The Outside Festival ended up attracting 18,000 attendees, surpassing our early projections of 10,000. The event demonstrated how a comprehensive marketing strategy, focused on creating a deep connection with our existing audience, while creating an authentic and safe space for new customers, can earn trust. While Kara’s story is specifically about Backpacker. Other attendees connected with Velo, Pinkbike, Outside magazine, Gaia, Trailforks, Ski, Yoga Journal, Warren Miller or Run. Outside is ALL of these activities and more. So how do you message all these brands at once? Start with the mission to: Get Everyone Outside. And then put your money where your mouth is and create a physical manifestation of all these beloved brands - that actually makes the outdoors more accessible and enjoyable for everyone. Below are 3 themes from our big marketing strategy. 1. Brand Identity and Value Proposition The Outside Summit and Festival was designed to celebrate outdoor culture, create an inclusive gathering, and promote sustainability in alignment with our vision to inspire and activate more people to experience the outdoors. This clear and consistent brand messaging, combined with the value proposition of music, film, gear and ideas, resonated and attracted a big first year crowd PLUS 1.7B earned media impressions. - so far. 2. Customer Engagement and Relationship Building. Kara is an example of how deeply our audience and contributors are connected to our brands. Bringing them to life, side by side, in a fun, safe vibrant space was the vision. High-profile speakers like Shaun White and performances by popular bands such as Fleet Foxes and Thundercat created a dynamic and engaging atmosphere that fostered a strong emotional connection with attendees. This is a long way of saying, “we made it cool.” 3. Serve the Community and Get the Word Out We understand the interests and preferences of our audiences and target market. Our editors have been serving these passionate participants for decades. We built this for THEM. By curating a diverse lineup of outdoor and active lifestyle activities and experiences we knew the community would be thrilled. We utilized various communication channels, including email, social media, paid digital, PR, radio, street teams, community outreach, mixer events and partnerships with the likes of Denver Art Museum, Visit Denver and the State of Colorado, to effectively promote the event and attract a diverse audience for year 1. A limited budget forced us to be creative, hustle and find ways to get the word out. These posts, like Kara’s, full of genuine connection and community, are a great illustration of how a well-executed experiential marketing strategy, rooted in building brand connection and trust can create a lasting impression. Thanks Kara!

🌟 Embracing Diversity and Inclusion: Cultivating Unity through Event Campaigns It has been an incredible journey collaborating with some of the industry's leading brands on their Diversity, Equity, and Inclusion (DEI) event campaigns. Whether the events are aimed at external audiences or nurturing an inclusive company culture internally, the profound impact we've had on crafting these experiences is nothing short of inspiring. At our core, our mission is clear: to empower brands to change lives for the better. And let me tell you, we are wholeheartedly achieving that mission every day. ✨ The Magic of Diversity: Diverse influencers, customers, teams and campaigns are like a symphony of different voices, each bringing a unique melody to the table. It's this diversity that ignites the spark of innovation and fuels the flames of creativity. Inclusion, then, becomes the conductor, ensuring that these distinct voices are heard and appreciated. Best Practices for Crafting Inclusive Event Campaigns: 1️⃣ Begin Early: Weaving diversity and inclusion into the very fabric of your campaign starts at the inception. By doing so, you set the stage for an event that's inclusive from its very core. 2️⃣ Diverse Representation: The beauty of diversity lies in its multifaceted nature. Ensure that your event speakers, performers, suppliers, talent, and organizers come from a rich tapestry of backgrounds and viewpoints. This enriches the experience for all. e.g. For a Latinx Influencer event we intentionally sourced a venue that is Latinx owned. 3️⃣ Accessibility Matters: Inclusivity extends to accessibility. Make certain that your event is accessible to all, including those with disabilities, both in the physical and virtual realms. 4️⃣ Safe Havens: Create an environment where participants feel not only welcome but also safe in expressing themselves. A place free from discrimination and prejudice is where innovation thrives. As we journey forward, let's continue to champion the cause of diversity and inclusion in our event campaigns. Together, we can illuminate the path to a more inclusive, empathetic, and harmonious world. Let's keep making waves, because when we celebrate unity in diversity, we unlock the boundless potential of human collaboration. 💪🌍🌈 #DiversityAndInclusion #EventCampaigns #ChangeMakers

With 20 years of #MIPIM experience, Lucy Lomas of Luma Marketing has shared her thoughts on this year's international property festival compared to past years. “How’s your MIPIM?” used to elicit responses about parties, deals, and hangovers. Now, the answers revolve around connections made, ideas shared, and the long-term benefits of visibility, brand, and community engagement." Read more here 👇 https://lnkd.in/eXkPeG27

Our team has been growing more than ever, and to bring in new activities and ideas to bring everyone together, - Sometimes to spark competitiveness  - sometimes to bring them together  - and encourage them to come out of their comfort zone. We keep the culture alive and happening, WanderOn's culture stands for a bureaucracy-free culture with just good vibes and passionate people with a competitive spirit. And to spark that competitive spirit even further, we recently organized an Intra-team competition for the marketing team where we divided the team into 4-5 further teams. The brief: If WanderOn were to collaborate with "xyz" company/brand what would be the pitch? Each team was allocated a different brand. The results were phenomenal. That's what happens when you put passionate people in a healthy and fun environment and ask them to create something. The video below is the result of that. WanderOn is now open for cross-branding and brand collaborations, and we've been in talks with some of the biggest and coolest brands. That's what happens when you make your entire team a part of your goals.  They feel inclusive and motivated to bring out their best. That's why I preach a culture of inclusivity, a fun and healthy environment free of politics, because that's what we practice at WanderOn, too. #Travel #team #culture #wanderon Wild Drum Beverages 

Success isn't just about achieving high participation rates; it's about fostering engagement that keeps participants coming back year after year. Even better, it's about creating a buzz that positions your event as the ultimate place to be! 🌟 #EventEngagement #eventplatform

🌟 Engaging with Cultural & Community Events: A Winning Strategy for Brands! 🌟 In today's dynamic marketplace, building authentic connections with diverse audiences is paramount for brands striving to make a lasting impact. One powerful avenue for achieving this? Cultural and community events! 🎉 Why Participate? These events serve as vibrant hubs where individuals from various backgrounds come together, sharing experiences, values, and aspirations. By actively participating, brands have a unique opportunity to embed themselves in the fabric of these communities, fostering genuine connections that transcend traditional marketing tactics. 🌍 Connecting on a Deeper Level In today's hyperconnected world, consumers crave more than just products or services – they seek meaningful connections and shared values. By showing up at cultural and community events, brands can demonstrate their commitment to understanding and supporting the causes, traditions, and interests that matter most to their target audiences. 🤝 Building Trust & Loyalty Trust is the cornerstone of any successful brand-consumer relationship. By actively engaging with communities, brands can earn trust by demonstrating their willingness to listen, learn, and contribute positively. This trust, in turn, breeds loyalty – transforming one-time consumers into brand advocates who champion your message far and wide. 🚀 Expanding Reach & Impact Cultural and community events provide an unparalleled platform for brands to extend their reach and impact beyond traditional marketing channels. Whether it's through sponsorships, partnerships, or grassroots activations, these events offer a powerful stage to amplify brand messaging and foster genuine connections with new and diverse audiences. 🌟 Final Thoughts In a world where authenticity reigns supreme, brands must go beyond transactional relationships and embrace the power of community and culture. By actively participating in events that matter to their audiences, brands can win not only the hearts and minds of consumers but also earn their enduring loyalty and support. Let's continue to build bridges, foster connections, and make a difference together! 💪 #BrandBuilding #CommunityEngagement #CulturalImpact #MarketingStrategy

Community, connection, and curation: focus on these three areas to grow in 2024. 🚀 As a visual and media anthropologist, I'm fascinated by how people are harnessing content and social dynamics to connect. Here are three areas experiencing a resurgence and evolution this year: 1. Community Connections: 🔗 People are forging genuine relationships through a variety of avenues, including creative meetups, networking groups, founder circles, sustainability groups promoting eco-friendly practices, plant exchange communities, and tech-driven empowerment platforms. These initiatives not only foster connections but also empower individuals to make meaningful impacts in their communities and beyond. 2. Connecting Differently: 💖 There's a noticeable shift away from swiping! Platforms like Matchbox are reshaping matchmaking with personalized approaches. Curated dinner clubs such as TimeLeft and CityTable are becoming popular hubs for meeting new people through engaging dining experiences. 3. Curated Event Experiences: 📅 Email newsletters play a crucial role in helping people discover local events and opportunities, fostering community engagement. For creators, these newsletters serve as valuable channels to expand reach, build loyal communities, and generate revenue through event promotions and partnerships. 🌟 This year, it's all about fostering real connections, embracing innovative social dynamics, and curating experiences that enrich lives and businesses alike. Consumers and creators are focused on building connections and community on their terms. Do you agree or disagree? Have you observed other areas that have shifted or changed since 2024? Share your thoughts below. 👇 #HappyRocket #CommunityBuilding #Connection #Community #Curation #TrendSpotting #SocialTrends