Spacegoods’ Post

Founder of Soho House, Nick Jones, shared his journey at AdWeek Europe, highlighting key lessons from his path to success. Today, Soho House boasts over 200,000 members and minimal marketing spend. How? 1️⃣ Initial Failures: Nick’s first restaurant, Over The Top, where customers chose a meat and sauce combination, ultimately it flopped. He learned to listen to feedback and developed resilience. 2️⃣ Community Building: By targeting influencers and creatives Soho House grew organically, maintaining exclusivity through its membership model. 3️⃣ Simplifying Processes: Nick’s dyslexia has helped him to simplify processes, focusing on what matters most. Nick Jones’s story shows that focusing on core values such as resilience, community building, and simplicity can establish a global brand.

We hit the jackpot at last week’s La Fleur's Magazine & TLF Publications, Inc.’s 2023 Conference (sorry, couldn’t help ourselves). Here are three of our biggest takeaways from our time in sunny Austin, Texas. 🔶 Lotteries are adding more value to games through exclusive second-chance experiences and promotions. See: Texas Lottery Commission’s $1,000,000 Cash Blast scratch-off with a chance to win a trip to outer space. 🚀 🔶 Influencers can be great brand advocates, sharing the fun of play and the excitement of winning with hard-to-reach younger audiences. Bonus points if you can leverage winners in your content. 🔶 Research is key to connecting with players. Understanding their attitudes and motivations builds empathy and allows lotteries to tailor consumer journeys that drive conviction – not just vanity metrics, like attention and likes. Our takeaway from the takeaways? A TRIP TO SPACE ARE YOU SERIOUS?! ☄ See you next year, La Fleur’s!

My top 3 take aways from Adweek's Social Media Week: 🏃♀️ Brands need to move at the speed of culture. Successful social media marketing is cultural marketing, but authenticity is key. ⏲ Be on time or not at all when it comes to joining the conversation and reacting to trends. In order to do this you need the right infrastructures in place - from legal's buy in to an agile creative team. 🎨 Creators give brands a way to tap into communities. They can also translate your global strategy into a local one. However, a successful partnership means allowing creative freedom as the creator know what works for their audience.

Hey Linkedin Fam : If you were a kid who got in trouble for talking in class, what do you do for a living now😅 ? I'll go first: 1. 💻 I BUILT creator networks for a decade while running influencer programming for Fortune 500 brands at Refinery29, Inc. and Google💻 2. 📱 I HELP brands create innovative marketing campaigns that capture millennial and Gen-Z audiences and have generated over $3 Million in revenue for diverse creators through partnerships. 📱 3. 🔑 I LEAD a networking group of powerhouse women in the brand marketing, influencer, and creator space to help them find their voice, connect with other like-minded women, and hone their unique talents.🔑 4. 📣 Oh, and I get paid to talk now. 📣

Here is an awareness ad we created for a client struggling with visibility Problem: Only the locals knew about the venue and they wanted to create a buzz on social media to receive more bookings from families celebrating any special occasion Solution: Create an eye catching video showcasing the size of the space, and show 1 of the many ways you can utilize this space (Targeting families in this particular video)

Considering teaming up with micro-influencers? They offer genuine interactions, high engagement, and cost-effective partnerships. Interested in harnessing their potential for your brand? Reach out to us.✨ Dive deeper into the benefits of collaborating with micro-influencers on our blog. https://lnkd.in/g8FYgjcy

Engage your community this fall! Even if your event dates aren't set, we're here to help fan the flames of your outreach. Ignite interest with precision-targeted marketing that speaks directly to your audience. 📩🌐 Let's spark something amazing together! #ChurchOutreach

🌟 Tip Tuesday: Nurturing Strong Online Bonds 🌟 This week, we're sharing golden advice from Harlequin's Social Media Manager, Stefanie Buszynski. When asked about growing audience relationships on social media, she shared: "Listen to your audience, engage with them daily, offer great content, and always be responsive. These are a few of the key practices we take pride in at Harlequin for establishing and maintaining long-term, meaningful relationships with our authors and readers online." 💫 📌 For more insights from Harlequin's social media strategy, be sure to read our latest blog post; Crafting Authentic Connections: Lessons from Harlequin's Social Media (link in comments).

Two weeks out from the launch of Threads and as marketers, we probably have more questions than answers. The real viability of Threads will come once (and we know it's coming) paid placements are available. As the platform formerly known as Twitter continues to devolve, there will be a big gap in the #paidsocial ad market that Threads could potentially fill. #marketing #meta #threads #advertising

Want to pack out your next event? 🎟️ Events stand out as a golden opportunity to build trust and forge deeper connections with your audience. Here are 5 creative ways to leverage social media and turn your event into an unforgettable experience for your audience. 1. Run Engaging Contests (Paid Media) 2. Hype with Performer Previews 3. Countdowns to Excitement 4. Fuel the Discussion with Polls 5. Unleash the Power of Visuals Read more: https://lnkd.in/e23TYVK4