Yesterday was filled with exciting panel discussions on the #RTLBeach at Cannes Lions International Festival of Creativity. But our highlight was the “AI in AdTech” panel session. Why? Because the panellists spoke about ⤵️ ➡️ How AI, driven by quality data, can solve several challenges including user-centric TV attribution and media planning optimisations ➡️ Our collaboration with Virtual Minds to provide joint adtech offerings for broadcasters and advertisers ➡️ How Realytics’ TV attribution tools enable brands to optimise campaign frequency … and much more. Want to learn more about these? Stop by the RTLBeach to have a chat with the panellists: Dr. Oliver Vesper, Chief Digital Officer & Deputy CEO at RTL AdAlliance and Co-CEO at smartclip, Guillaume Belmas, CEO at Realytics, Thomas Peruzzi, Spokesperson of the Management Board at Virtual Minds, and Frank Vogel, Managing Director at Ad Alliance DE https://lnkd.in/eTxmSwzG #AIinAdtech #AdtechMadeinEurope #PartofRTL
smartclip’s Post
More Relevant Posts
-
Co-founder of Tellygence 📺 2x Exited Founder. 🔥 Currently fundraising (2nd Round), SEIS/EIS
Is FAST (Free Ad-supported Streaming TV) a democratiser in the market? Let's discuss this tomorrow at the Digital TV Group (DTG) Summit 2024! Join us to explore the future of streaming and the next era of Television 📺. Looking forward to the Summit tomorrow. If you're attending, come and say hello! PS: If you haven't yet registered, the link is in the post below 👇 #DTGSummit #StreamingFuture #TellygenceTV #FAST
ICYMI – TV: The Bigger Picture is TOMORROW! 400 delegates will come together to take part in a day full of insight, intelligence and information, with fantastic sessions like ‘Audience-first innovation: Creating a people centric product’... In this session, we’ll go behind the scenes to learn how to use data, design, and ethics to put consumers at the centre of the product experience. Our brilliant panel is made up of Steve Forde, ITV; Richard Halton, Roku; Mark Witter, Sky and Chris van der Linden, Liberty Global. Here’s a few topics we’ll be exploring: 👉 Personalisation has come a long way, and while it has room for improvement, it’s trending in the right direction: We discuss the road to 👉 personalisation in the streaming space 👉 Mastering the art of crafting products that resonate deeply with consumers 👉 Building behavioural profiles 👉 Putting the humanity into data: Connecting the data dots 👉 The intersection of product, the data and storytelling https://dtgsummit.com/ The event is now at capacity and we are running a waiting list until the end of the day so check out the line-up above! #BiggerPicture #DTGSummit
-
-
WARC's new Future of Media report highlights trends in media planning, ad-spend and the media ecosystem for 2024, based on exclusive data from WARC Media. Don't miss it! https://lnkd.in/dvRqfK6V This report is divided into four chapters looking at: 1. Platform power in the era of AI 2. Linear TV under the microscope 3. The state of attention measurement 4. The untapped opportunity of in-game advertising
-
What does the future hold for sports broadcast tech? At Chyron, we see lots of robust data-driven storytelling, AI efficiencies and cloud-based live production. We were delighted to share our thoughts in the latest issue of In Broadcast. https://hubs.la/Q02dVlYV0
-
Unlocking the Future at CES 2024: A Glimpse Into Broadcast Media's Next Frontier. With CES 2024 kicking off this week, it is a pivotal moment for the broadcast media landscape. Futuri Founder & CEO, Daniel Anstandig shares how TV and Radio professionals can make the most of CES attendance with @RBR+TVBR magazine’s Adam R Jacobson. Daniel stresses the importance of CES 2024 and its relevance to broadcast media. Find out why in this interview https://lnkd.in/gWdZSsiF #CES2024 #BroadcastMedia #AI #AIinMedia #MediaIndustry
-
-
The first edition of our premier Media and Entertainment event, Accenture Media Futurecast, brought together industry stalwarts to discuss new pathways to success – from content and monetization to the new norms of engagement and the Gen AI advantage. Here are the highlights from the conference. #Futurecast #ReinventingMedia #techrulezperiod #tsaasg #enterprisearchitecture
-
The conversation is shifting from clean rooms to collaboration lately. What rises after the collaboration? And how do you put that data to good use? In Episode 14 of AdTech | AlikeAudience, our guest expert Seow Ping Tan, Head of Southeast Asia, LiveRamp, shared the importance of privacy and consent in data collaboration, shedding light on how brands can acquire and utilize customer consent effectively. Tune in to Episode 14 now to discover how brands are adapting to the changing data ecosystem and ensuring that the customer remains at the center of it all. Link in the comments👇 #datacleanrooms #datacollaboration #adtech #alikeaudience
-
New ad tech is incoming! 🤟🏼 Stay tuned for the launch of Adsmom. Be among the first 100 submissions to gain free access. More details coming soon! #adtech #adsmom #adlibrary #data
-
-
As viewers migrate to streaming, cable companies grapple with a crucial question: how to keep them watching? With the power of data analytics, by tapping into the treasure trove of customer data, cable companies can unlock insights into viewer behavior, predict churn risks, and craft targeted interventions to keep viewers engaged. But navigating the complex world of data analytics requires the right tools. With Sciera's advanced analytics platform, you can decipher customer data, predict churn risk with laser precision, and personalize content recommendations that keep viewers coming back for more. Explore our website to discover how Sciera, Inc. can help - https://bit.ly/3EHmdeN. #Sciera #PredictiveAnalytics #DataDriven #CableTV
-
-
This week on the #FridayFireside, host #RickHowe, #TheiTVDoctor, welcomes #MarcellaMillietSciorra, a #consultant who recently left DeepIntent to pursue new horizons. Marcella has a "deep" background in #media and #TV, so she and the good doctor really dive into topics like how agency silo structures lead to a disconnect with the state-of-the-art capabilities networks have to deliver tons of audience behavior data for their brands. On the topic of fragmentation, they agree that stronger partnerships between media, agencies, and brands--along with an appetite for a bit more risk--is what is needed to make the issue of fragmentation "get better faster" and just, well, make TV "work better." Sponsored by Centriply, powered by Tango Media Systems https://hubs.ly/Q024D3qT0
Televisionation Friday Fireside: Marcella Milliet Sciorra on Performance Marketing - ITVT
https://itvt.com
