smartclip’s Post

Happy day 1 of the inaugural #CTVmonth 📺 #didyouknow 54.4% of households are only reachable via Connected TV (Source: eMarketer) Read our latest blog for the top 30 need-to-know #CTV stats & facts: bit.ly/3L518zI #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv

As TV ad measurement transforms, the demand for transparency is clear. Our Advertiser's Bill of Rights echoes the sentiment in this insightful article by AdExchanger, emphasizing the critical need for program-level transparency in the evolving TV landscape. 👉 https://lnkd.in/eJQTAAZK Learn more about our Advertiser's Bill of Rights here: https://lnkd.in/eAVVQSqK #tvadvertising #ctvadvertising

Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not. Hear our own Verna D. explain what it takes to launch a programmatic connected TV (CTV) campaign in The Trade Desk Edge Academy's new video. #TheTradeDeskEdge

Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not. Hear The Trade Desk's Verna D. explain what it takes to launch a programmatic connected TV (CTV) campaign in The Trade Desk Edge Academy's new video. #TheTradeDeskEdge

As the reach from Broadcasting on demand (BVOD) continues to grow with over £800 million spend it is hard to ignore the benefits of integrating BVOD into your AV plan. BVOD viewers make up harder to reach audiences and huge portions of the UK population and is more significant than ever. See why you should be taking notice of BVOD’s reach. Speak to our team of experts and how we can bridge the gap and integrate your traditional TV and BVOD to create seamless TV advertising in your marketing mix. #BVOD #TV #TVadvertising #Digitalmarketing

The future of TV and TV advertising is a mix between CTV and linear, but that doesn't mean you should deploy identical strategies on both platforms. Accurate measurement of engagement on both platforms is crucial to crafting the best strategy. #FutureOfTV #TV #Linear #CTV

Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not. Hear The Trade Desk's Verna D. explain what it takes to launch a programmatic connected TV (CTV) campaign in our new video. #TheTradeDeskEdge

Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not. Hear The Trade Desk’s Verna D. explain what it takes to launch a programmatic connected TV (CTV) campaign in our new video. #TheTradeDeskEdge

Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not. Hear The Trade Desk's Verna D. explain what it takes to launch a programmatic connected TV (CTV) campaign in our new video. #TheTradeDeskEdge 

As the TV landscape evolves it does not have to be 'fragmented' as it is often referred to. Delivering your traditional linear campaigns and ad serving your advanced TV campaigns from the Extreme Reach platform simplifies the process and also returns rich performance and deliverability insights. #bettertogether #adserving #convergentTV