BUSINESS TALK: A name overhaul to rally customers and recuperate one's brand is not going to fix reputation.
Strategist and senior corporate advisors advise companies that are in crisis management; a quick fix could lead to more damage to company reputation, brand equity and customer retention.
"In an email, Graeme McQueen, the media relations manager at Dublin Airport, said a Starbucks location in Terminal 1 closed at the end of December when its contract ended.
VERIFY also contacted Starbucks, and a spokesperson confirmed that that particular Starbucks location is now closed.
“We regularly review our portfolio to ensure our stores are in places that are relevant for our customers while also maintaining healthy business growth. We can confirm the Starbucks store in Dublin Airport closed on 31st December when our lease expired,” the spokesperson said in a statement. Three Starbucks locations remain open in other areas of the airport.
A new coffee company that’s local to the area will permanently move into the location in the spring, according to McQueen. He did not share the new company’s name.
In the meantime, McQueen told VERIFY the new company has temporarily opened in the same location under the Vista Coffee brand name “to ensure passengers can continue to get their caffeine fix.” It is not affiliated with Starbucks, according to Dublin Airport.
McQueen also addressed the claims that Starbucks is secretly running Vista Coffee under the new name because some Starbucks signage is still on display. He said the new company has “done a deal with the previous occupier to use their fixtures and fittings and for them to supply them with their products on a temporary basis.”
“This change is part of a major overhaul of the food and beverage offerings in T1 and T2, which will happen over the coming months. This will see a number of units operate on a temporary basis — under generic brands — for short periods, while fit-out works are completed,” McQueen said. Additional details about these changes will be announced soon".
I don't believe Starbucks will see a quick recovery, not in the near short- to medium-term as !sra3l is hellbent on committing more genocide.
Disappointing as always #skcubratS.
