Consumer Growth Strategy | contact@amati-associates.com | Brand | Marketing | CPG | FMCG | Food | Beverages | Wines & Spirits | Board Advisor | NED
Ozempic is fuelling changes in the Food and Beverage Industry 👀 Not surprisingly, or very surprisingly, the increased penetration of Ozempic and anti-diabetes and anti-obesity drugs is changing how consumers behave and shop: ✅ Drinking more water and protein Beverages ✅ More mindful shopping ✅ More at-home cooking, less food waste ❌ Drinking less sodas and alcoholic beverages ❌ Less impulse purchases ❌ Less shopping trips ❌ Less out-of-home shopping What does this mean for brands? 𝗗𝗶𝗲𝘁𝗮𝗿𝘆 𝗳𝗼𝗼𝗱𝘀 are becoming less relevant than 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗳𝗼𝗼𝗱𝘀. 𝗦𝗺𝗮𝗹𝗹𝗲𝗿 𝗽𝗼𝗿𝘁𝗶𝗼𝗻 𝘀𝗶𝘇𝗲𝘀 will become dominant for this consumer segment. 𝗛𝘆𝗱𝗿𝗮𝘁𝗮𝘁𝗶𝗼𝗻 - to counter Ozempic's side effects - is the name of the game in beverages. 𝗣𝗿𝗼𝘁𝗲𝗶𝗻 is a sought-after extra benefit essential for these consumers, as loss of muscle mass is a common side effect of the drug. Let's continue the conversation! 🗨️ How has Ozempic's rise affected your shopping habits? Or, as a brand, how are you adapting to these shifts? 💡 Like, share, comment with your thoughts, and follow me for more industry insights. 👍🔄🔔
