Simulmedia’s Post

Now marketers have multiple platforms to choose from. Share your insights on which platform yields the best results for your campaigns.

Are you ready to elevate your linear TV advertising game? Our latest video series, Data-Driven Linear with Marc Siegel, President of Sales at Simulmedia, is here to guide you through the cutting-edge strategies that are reshaping the industry. Highlights of the Series: - Expert insights on harnessing data for optimal ad placements; - Compelling case studies demonstrating the power of data-driven approaches; - Practical tips to boost the effectiveness of your TV ad campaigns; Learn from industry leaders and gain the tools you need to drive better results with your TV advertising efforts - https://lnkd.in/dTzgCcxn

Check out the latest blog from The ADVERTISING Club of New York: "The Upfront Is Dead, Long Live the Upfront" by Jon Werther, CEO of Simulmedia. In this in-depth blogpost, Jon explores the evolution of TV upfronts, from their strategic inception in the 1960s to their modern-day challenges and opportunities. Discover how the media landscape has shifted with the rise of continuous, data-driven planning and buying, and what this means for advertisers today. Read the full article below 👇

Exciting Updates to TV+ Navigation! 🚀 We are launching our enhanced navigation for the TV+ platform. Designed to provide a more intuitive, organized, and accessible experience, these updates will help you discover new features and maximize the potential of the tools available. Swipe left to know more about how these changes can enhance your user experience and engagement! Try now in your account 👉  https://lnkd.in/dHXPYtcx

Maximize Your TV Ad Reach! We'll help you find and reach untapped audiences that your upfront or existing buys haven't reached yet, with our AI-driven Linear Reach Extension offering. Download our free one-sheet to learn how to enhance media buys, achieve 20% more reach, and optimize spend. - https://lnkd.in/dcV3JKNd

Advertisers face the challenge of balancing flexibility with the securing inventory of upfront buys

Don't miss out! Today, join Association of National Advertisers' webinar from Marc Siegel, President of Sales at Simulmedia about "Beyond Upfronts: Navigating the New Landscape of TV Advertising." Sign up now to secure your spot! https://lnkd.in/drcG4Wy4

Join Marc Siegel, President of Sales at Simulmedia, at Association of National Advertisers webinar "Beyond Upfronts: Navigating the New Landscape of TV Advertising" as he shares insights on the shift towards continuous, data-driven planning and the benefits of CTV platforms. Learn how to adapt your advertising strategies for greater flexibility and ROI. Don't miss out - sign up today! https://lnkd.in/drcG4Wy4

Join us for Association of National Advertisers's webinar "Beyond Upfronts: Navigating the New Landscape of TV Advertising," where Marc Siegel, President of Sales at Simulmedia, will explore the evolution of TV advertising towards data-driven, flexible strategies and the advantages of the 'always on' marketplace. Learn practical tips for reaching your audience effectively in today's fragmented media landscape - sign up now! - https://lnkd.in/drcG4Wy4