NASCAR's college student program has been a shining example of creating premium experiences that win over Gen Z for life. 🏁 NASCAR's Director of Performance Marketing, Allyson Piatt, spoke with our VP of Product Marketing, Bill Schneider, at CommerceNext. Listen to the full conversation here: https://bit.ly/3VZ19Ly
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Thrilled to share this moment from our class on omni-channel marketing taught by the incredible Professor Qashif Effendi . Your expertise has enriched our learning experience, providing us with the tools we need to succeed in today's digital landscape. Thank you, Professor Qashif Effendi , for your invaluable insights and guidance! #OmniChannelMarketing #DigitalMarketing #MarketingClass #BusinessSchool
Delighted to be with the Omni Channel Marketing class at George Brown College.
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Hiring your first employee is terrifying. They will set the tone for your company going forward. The wrong first hire will ruin you before you get started. I had the idea for FranShares nearly 8 years ago and spent the time to build myself as a founder, a leader in franchising, and waiting for the market to adopt to alternative investing. Missing on the first hire was not an option. We had over 1,000 applications for our Head of Growth position. I had our investors/advisors Daniel Rutberg and Moody Nashawaty, who had hired hundreds of marketers at MuteSix assist with the selection process because they knew how to identify real talent in this area. None of them were selected. I needed THE person. The person who had the experience building a startup. Knew marketing inside and out yet also was savvy in the world of finance. Who would also have to be a pillar for the culture of the company and passionate about what we were building. None of the applicants were who I needed. We tapped Mondo and Paola Castillo CRUSHED it! After one call, we knew Brandon Sellers was the guy. He had built his own agency from scratch, he had grown a startup from 1,000 users to over 300,000 users, he had a past life in finance at PWC. And he's one of the most likable people you'll meet. Two years later, he's overdelivered on everything he said he would do. Growing FranShares to over 40,000 investors on our waitlist. Being a mentor to our newer team members. Doing things completely unrelated to marketing. Bringing other great talent to the team. And so much more. Congratulations on your two years here Brandon, onward and upward we go together!
Celebrating Brandon Sellers! 🎉 Two incredible years as our VP of Marketing, thank you for all of your hard work Brandon. Here's to many more years of growth!
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Chief Marketing Officer | Monitoring for Carbon Sequestration | Geothermal | Frac Driven Interactions | Sinkhole Detection | Induced Seismicity | Surface & Subsurface | Pipeline
Happy Va"LENT"ine's Day! I was able to spend it with AMA Houston – American Marketing Association learning about brand identity with the CMO of the Rockets Julian Duncan. Thanks, Hannah Moore for attending with me. I learned quite a bit: -Evaluate and select your "Brand Archetype". -Voice your value as a brand to the community. -Community, Culture, and Commerce are important. #branding #CMO #marketing
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I've lead a lot of SKO's in my day. I've spent countless hours organizing the information, updating slides, thinking of "fun" icebreakers...and of course, ensuring the playlist and theme are on point (do I have an SKO alter-ego? You bet I do. Just ask Marianne Drake). There are countless ideas online, but not a lot of clear and structured guidance on what a GREAT SKO looks like. In fact, there are a lot ideas on what a "great SKO theme" could be, and I use the term "great" loosely (for the love of God, no more "Accelerate to Win" or "Drive to Success" themes...please 🏎 ) Well, I've got good news. Next week (Aug 31st...before fall kicks into high gear), join other sales leaders and company founders who also want to take Kick-Offs to the next level. Just one hour invested now can help set you up for Kick-Off success in FY24. Matt Dixon (co-author of the awesome book, the JOLT effect) and Winning by Design's Shari Johnston are teaming up to lead a session on how to get the most IMPACT our of your SKO. Get ahead of 2024 planning before the busy fall season takes over...your future self will thank you! Link in comments below to register.
Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer and The JOLT Effect; Frequent contributor to Harvard Business Review; Founding Partner at DCMi
As we head into SKO-planning season, please consider joining me and the one-and-only Shari Johnston of Winning by Design for a session on how to get the most impact out of your SKO and on-site sales team sessions in 2024. The session is at 10 PST on Aug 31. https://lnkd.in/gJsANNtf
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Our ad vans deliver key messaging directly to students, boosting engagement and awareness 📢 👀 From campus events to important updates, we drive impact where it counts. https://hubs.ly/Q01_qc3W0
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Size does matter!
SURPRISE - the start of all great experiences! 😀 Truly thanks for sharing this fantastic clip, Peter Vandekerckhove #experiencemarketing
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Great session yesterday to a full house at CommerceNext. Thanks to everyone who came. And a special thanks to Allyson Piatt for sharing your insights. NASCAR's college student program is a shining example of how to create premium experiences for college students -- the vanguard of GenZ. Session takeaways: 1. GenZ loves premium experiences. Research shows that GenZ looks for premium experiences for their age group when making purchase decisions. 2. Premium experiences catalyze loyalty. GenZ says they show the brand values and appreciate their business which encourages future engagement. 3. Make premium experiences matter with identity verification. Not only does this protect margins, it solidifies the authenticity of the offer.
It's happening! Will you be at CommerceNext? 🏁🏎️ Join our breakout session tomorrow with Allyson Piatt from NASCAR as we talk about future-proofing your brand for Gen Z.
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Interesting who won't be be advertising on this year's Super Bowl? The Detroit Three automakers say they are passing on advertising at the 2024 Super Bowl. Pricing for Super Bowl LVIII set to air Feb. 11 on CBS is said to be around $7 million for a 30-second spot, according to Ad Age. That's roughly 140 base priced Dodge trucks - based on local pricing. Last year, 115.1 million viewers tuned into watch the Kansas City Chiefs defeat the Philadelphia Eagles. I have to admit Super Bowl ads are among my favorite parts. For example, the Super Bowl Made in Detroit ad, aired during the 2011 Super Bowl, featured the rapper Eminem and the city of Detroit. The ad was for the Chrysler 200, a car that represented the spirit and resilience of Detroit, a city that had faced many challenges but still knew how to produce quality and luxury. The ad showed various scenes of Detroit and its people, and ended with Eminem driving the car to a theater where he joined a choir singing “Lose Yourself”, his hit song. Hard not to bob your head and feel a bit of pride in our domestic auto industry. Give it a listen.... I hate to see Detroit pulling out of the ad race this year, but I can see the logic. When money is tight - ad spending can be an early target for cuts. That said, maybe the rose is off the bloom and others will also reconsider Super Bowl ad spending. Time will tell. Maybe this year we will see another entry make a splash such as one of Adweek's greatest of all time ad - the Alexa ad https://lnkd.in/gNHhnMer or FedEx's Cast Away ad from 2006 https://lnkd.in/g94KT_SB. They both set the bar high. Enjoy the game (and the ads)..... #Superbowl #advertisingstrategy
Chrysler 'Imported from Detroit' Ad: Super Bowl Commercial with Eminem
https://www.youtube.com/
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We saw a very disappointing crop of Super Bowl ads this year. And I do mean there were some serious dogs relying on celebrity inclusion as the crux within hollow scripts that had no recognizable plot or point. Yet, a few gems appeared--Dunkin Donuts was cleverish, United Airlines was highly targeted and well done, and Mr. Pringles was quite good--E*Trade was memorable, too. But top spot for Super Bowl ads this year goes to Volkswagen (VW). The concept was brilliant and engaging--genuine storytelling that not only walked viewers through the brand's history, but through its journey with American drivers. In doing so, it highlighted what catapulted it in the US market--the fact that it was the opposite of what US car makers were pushing at its introduction. The bug was small, quirky looking, and exactly right for an emerging generation dead set on pushing against the status quo. Set to Neil Diamond's "I Am ... I Said" as the music, well-paced time-traveling clips showed the evolution of the VW and its integration into American culture, even clips from "Herbie the Love Bug" film series. And, it includes a prior ad reference to Star Wars--another exceptional spot by VW. all tapping into the emotional nostalgia of the brand. There is something for everyone in this time capsule of Americana. It is a love story about cars and their drivers, culminating in the payoff of the tight concluding line, "We shape its metal ... You shape its soul." And the final scene previewing what's next--return of the microbus, makes it a neverending story. #brandidentity #writing #superbowl #vw #branding
Volkswagen "An American Love Story" Super Bowl LVIII (58) 2024 Commercial
https://www.youtube.com/
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