Chris Schielzo’s Post

I’m happy to share that I’ve obtained a new certification: Yahoo Blueprint Certification from Yahoo!

📺 New partnership alert! The Yahoo DSP has integrated VideoAmp 🚀 With JIC-certified measurement and advanced audiences, this first-of-its-kind partnership boosts the scale of CTV campaigns and drives better outcomes while using Yahoo ConnectID as the identity bridge. Read more on Digiday:

📢 Exciting news from Yahoo Advertising! Today we announced the launch of Yahoo Blueprint Performance, a game changer for digital advertising. This next-level enhancement redefines how advertisers manage and optimize digital campaigns by leveraging AI technology to boost efficiency and effectiveness, while maintaining transparency and control. Key features:  🔹 Enhanced AI predictions  🔹 Smarter bidding  🔹 Advanced first-party data solutions with Customer Value Optimization Want to learn more? Read more on AdWeek here:

Our latest collaboration with Inspire Brands is redefining how TV advertising is executed with the Yahoo DSP. By consolidating CTV buys mostly with one platform, leveraging the power of PMPs, and utilizing advanced identity strategies, Inspire Brands is not only enhancing targeting and efficiency but also paving the way for the future of media buying. Want to learn more? Read more in AdExchanger:

Don't be deceived! The #YahooDSP has access to the premium third-party supply you know and love.

This slide confirms why our ears have been ringing over here at Yahoo Advertising!👂🏼🔊🚀

📺 It’s been an exciting month in the world of TV with Newfront and Upfront weeks wrapping up in New York, more announcements around streaming bundles (aka the new cable), and the battle for NBA rights is heating up! UPFRONT PITCHES 1. Major broadcasters and new entrants like Amazon, Netflix, and YouTube made annual pitches to buyers this week. Their presentations felt more like the spectacles of the past which showcased their celebrity talent and new content compared to last year which focused more on tech due to the writers' strike. 2. Buyers maintain it will be a soft market, but publishers like Disney touted strong demand, especially for sports and streaming. With both sides telling a different story, it could lead to a long summer for negotiators. STREAMING BUNDLES 1. There is a growing trend in streaming around bundles of services (what a novel idea). Comcast announced a new bundle featuring Peacock, Netflix, and Apple TV+ to bolster its broadband service and retain cable customers. 2. Disney, Fox, and WBD finally announced the name of their new sports streaming bundle: Venu Sports. Plans are to launch this fall and analysts predict it will be a big blow to linear. 3. Disney and Warner Bros. Discovery (WBD) announced a bundle including Disney+, Hulu, and Max. NBA RIGHTS 1. NBA rights negotiations opened up to all bidders earlier this month, beyond just the incumbent Disney and Warner Bros. Discovery. The NBA has expressed interest in expanding from two partners to three partners including at least one streaming partner. 2. Rumors are that Disney and Amazon have already reached tentative agreements with the NBA. WBD is trying hard to hang on to the third spot, but Comcast has made an attractive offer to bring back the “NBA on NBC” and looks like the front-runner. Google is rumored to be pursuing rights for the NBA League Pass package.

We teamed up with Roku Advertising to help a leading insurance brand achieve their goal of reaching audiences more efficiently - with the brand seeing 32% lower cost per household reached on Roku! See how they did it here: