Sarah Carusona’s Post

MrBeast video features a P2P ad 🤯 Why this matters: Midway through his latest video, "7 Days Stranded On An Island", MrBeast seamlessly wove in an ad read from Western Union discussing P2P and sending money instantly anywhere in the world. This is a remarkable shift in marketing strategies, especially in the payments technology space. I'm thrilled to see that major corporations are finally recognizing the massive audience that content creators like Jimmy Donaldson have (100M avg views per video) on YouTube, a platform that's challenging traditional TV's dominance. The crossover from conventional TV advertising to brand deals with creators on social platforms indicates a significant evolution in reaching audiences. It's a testament to the influence and viewership content creators garner. As we move forward, it's hopefully crystal clear by now to folks that the landscape of advertising and audience engagement has changed dramatically, and it's exciting to be part of this transformation. #ContentCreators #DigitalMarketing #CreatorEconomy

Look at the viewership figure 125.9M. More than anything else, Orange Man Bad gives the people what they REALLY TRULY want: *An opportunity to publicly express themselves, which is usually an extreme polar opposite reaction. i.e. Either you are a fan or you're a hater. Haven't really come across many people having a 'balanced' view of him. It's usually always : "He's our saviour" or "I detest him" but rarely - "You know Trump is kinda right". Why is it never "Trump is kinda right" is up to you to figure out. Here's a clue as to why I feel this is the reason: What do most people who purely gamble & speculate, do when they're losing in an attempt to make up their losses? 😉 The same goes with those who visibly see when they're winning. The above statements are the nicest way I could express that. ------------------------------------------------- This is exactly what I have been referring to for a very long time on why X has a boost compared to the other social media platforms. Imagine this man on TV, can you imagine the viewership then? Seeing these numbers, I am sure negotiations are very much on-going between networks because DJT is now 'Must See TV'. Also, I expect many advertisers who haven't gone woke, will compete to get their Brand in ad slots in such future TV segments, if there are any. If a Brand does get an ad slot & is some how able to justify their association because of higher viewership numbers; guess what sequence of events will happen next? 😉😉😉 #Marketing . . . . . . . . . #Advertising #adagency #woke

YouTube is currently experimenting with its long-form ad breaks to optimize user experience. You'll soon start seeing fewer but longer advertisements along with an ad break timer focused on total break countdown. Looking forward to seeing how this impacts total viewing hours, but still expect proper targeting with relevant content to be the primary driver of consumer engagement. #ctv #ctvadvertising #connectedtv #ott #youtube #youtubeadvertising #youtubemarketing #digitaladvertising

Advertisements used to be an inevitable companion to entertainment. But as methods of media consumption have changed, the audience is not necessarily captive. So how do advertisers find creative ways to get their messages across and people still willing to receive them? Darden Professor Anthony Palomba discusses his recent study on consumers’ available ad attention spans. Watch the video: https://lnkd.in/er-zSKtR #advertising #media #marketing

Yet another economic analogy that extends to our industry - "Shrinkflation" Our industry's KPI gluttony is very similar to a fast food model - how do we give people more food for less money. We "supersized" campaign expectations. At some point the table needs to turn. You can't grow for cheaper forever. Enter shrinkflation - where you start getting less and paying more. I can't speak for the advertiser side but on the pub side we are in the thick of shrinkflation: 1) My rev shares aren't going down 2) New costs are inserted via good faith contract clauses or fee amendments under the guise of a "program" 3) Support has been eliminated, triaged or outsourced 4) Product advancement has stagnated 5) Revenue share of voice has dropped TLDR - We're getting less at a greater cost. And the industry get's what it pays for all around. Cheap begets cheap and if something sounds too good to be true it's probably fraud. The great news is, at the peak of shrinkflation consumers start questioning the value exchange for their products and services inspiring a shift back to quality over quantity.

💡 Key insights from Disney Advertising's Global Tech & Data showcase at #CES2024. Affinity Solutions evaluated one year of Disney Advertising campaigns across 100+ advertisers and found, on average, campaigns generated 2X the average lift rate compared to industry norms! 🤯 At Affinity Solutions, we’re passionate about helping marketers transform their campaigns into high-performance machines that resonate deeply with audiences. Learn how we can help measure the effectiveness of your campaigns by visiting our website. #consumerpurchaseinsights #mediaplanning #advertising

🌟 Ready to take your business to the next level with targeted TV advertising? Say goodbye to the notion that TV ads are just for big companies with infinite marketing budgets! With Sky AdSmart, even SMEs can now shine on the big screen for as little as £3000. 🚀 Reach your chosen audience where it matters most - at the right time and in the right place. Curious to learn more? Shoot us a message and let's explore how we can elevate your brand with the power of television! 📺 #TVAdvertising #marketing #videoproduction

Want to take your linear TV ad campaigns to the next level? 📺 Look no further than our latest guide! We'll break down the ins and outs of the process, including how to target specific audiences and measure the ROI of your ads. 📈 https://buff.ly/4694tWT #marketing #advertising #linearTV

Are Your TV Ads Reaching the Right Audience? Warner Bros. Discovery Has the Answer! ⚡️ Warner Bros. Discovery is shaking up the TV advertising game with its latest innovation, "Olli." This groundbreaking data platform is set to transform how advertisers reach their target audiences, offering a more precise and effective approach to commercial placements. 📺💡 With Olli, advertisers can bid farewell to the days of blindly blasting commercials at a generic mass of viewers. Instead, they can now leverage advanced analytics to identify and engage with consumers who are most likely to be interested in their products or services across both digital and linear channels. 🎯🔄 This move not only reflects the evolving landscape of TV advertising but also addresses advertisers' growing concerns about ad fatigue and viewer engagement. By optimizing reach and frequency, WBD is paving the way for more impactful and efficient advertising strategies in today's competitive market. 📊🔍 💡 What are your thoughts on WBD's approach to TV advertising? How do you see data-driven platforms like Olli shaping the future of advertising? Warner Bros. Discovery #Advertising #Entertainment #TVAds #DataAnalytics #Innovation #MarketingStrategy #StreamingMedia