Sandpiper Productions LLC’s Post

Introducing David Robinson, Global Brand Ambassador at Franklin & Sons, and this week’s incredible #IndustryInspiration ! 💙🍾 Thus far, David has had a wonderful career in the hospitality sector, from working in bar leadership roles across the UK and Australia whilst maintaining regular appearances at cocktail competitions, including the World Class GB Semi Finals in 2016, to becoming a full-time brand ambassador with Pernod Ricard in 2019. David now finds himself at Franklin & Sons and is the Global Brand Ambassador.    Telling us more about his role, David explains, “I am responsible for developing international brand advocacy platforms, implementing them in key global markets alongside local commercial and distribution teams, working with key contacts in market to ensure their success. As a branch of the Marketing team, I work to ensure the brand’s growth and recognition by utilising my experience and knowledge of the industry to develop our advocacy strategies, establishing and guiding areas focused on the trade.”   Speaking on his love for the brand, David shares, “The thing that I love most about the brand itself, is our commitment to bartenders and the on trade. Franklin & Sons was established in the on-trade, and we work closely with bartenders to keep a finger on the pulse of industry trends and movements, helping our brand direction to meet and support these.   “This year, we have had the pleasure of launching ‘In the Mix’, our brand-new bartender advocacy programme that celebrates and empowers the industry, providing educational tools for bartenders at all levels as well as opportunities for them to grow their careers.”    The future looks bright for David as he shares his short and long-term goals, “In every role I have held in my career, the constant goal has always been to learn something new every day, so that I can develop and progress into the next chapter of my career, whatever that may be. My focus for the year ahead lies in successfully establishing ‘In the Mix’ in the UK alongside our local brand team and taking our learnings into the second year of the programme. “With that success will come the longer-term goal of successfully establishing the programme in our wider markets to further promote Franklin & Sons’ commitment to bartenders across the world.”   To conclude, David offers some words of advice to fellow hospitality professionals, “The advice I always give to my fellow hospitality professionals is simple: never stop learning, always be proud of what you do and create environments where ideas can be shared.     “As an addition to this, you should never be shy about believing in yourself and your ability to grow. If you have an ambition to try something new, be it a cocktail competition, the creation of new drinks for a menu, bringing a new product to market or even aspirations for a promotion in your area of expertise, don’t let a fear of failure stop you.”

A culture of fearlessness, family, and founders is the secret of the Bacardi’s success. It was a wonderful experience of hearing Mr.Vinay Golikeri (MD of “Bacardi”). He gave some enlightening details regarding the company's culture and level of accomplishment. One of the key points that “Bacardi” stressed during the conversation was the importance of its employees. Instead of calling their personnel "employees," they refer to them as Primos, which is Spanish for "brothers" or "cousins." This kind of family bonding in company is essential for a robust culture. “Bacardi” likewise bases their business on the principles of Fearlessness, Family, and Founders. “Bacardi” is dedicated to enhancing the brand's legacy. This requires establishing long-term decisions and investments that will benefit the company in the long run. Mr. Golikeri also shared his thoughts on the business world as a whole. He stressed that there are other reasons to join a company besides just to work, these include exposure, culture, and potential legacy. He also enhanced to get outside of their comfort zones, take chances, and absorb diverse perspectives. He also said that a company become richer when they have a diverse range of experiences and that we should follow our careers in a zigzag manner rather than a straight path. Mr. Golikeri concluded by highlighting the importance of perseverance and strength. He claimed that each of us must have clear objectives, trust in our groups, and grant authority to those in our vicinity. I would also like to thank Placement Committee- BML Munjal University and Prof. Arup Majumdar for organizing this insightful event. #culture #bacardi #people #purpose #business #corporate

It's time to meet the next two members of our Latin American Jury, they are Thiago Stelle, The Kraft Heinz Company, Brand Lead and Jeanine Salgado, Regional Media Lead LATAM – Consumer Beauty & Luxury Brands, Coty. When asked what she will be looking from the entering campaigns in terms of trends and insights, Jeanine shared " The use of the data to bring relevant messages and solutions to the people you serve. Data driven strategies can bring you ways to be a love brand that gains a space in consumer´s heart. It is key to know how to transmit empathy and clear solutions through your product or service via the correct channels, moments, and messages." Will the Judges think your work is of an award worthy standard? https://lnkd.in/eQir7uaW

If you missed the webinar, click below in the link to see the recorded session with my fabulous colleagues Paulina Ende, Vedrana (Šćiran) Sobotinčić, Dora FejesVera Nikou

“Why are you not having fun? I specifically requested it!” Everyone knows that the best fun is mandated fun, which is why I’m chuffed to have been appointed Yolk Brands’ (and probably the world's) first Ultimate Fun Officer. It officially makes me the most senior clown in F&B. Sorry, Ronald, it’s just not your year. While it is, of course, all about fun, the UFO position has been created to help us have serious public discussion about company culture. And everyone knows there’s no one better than me for having serious discussions. So why UFO? Because I’m out of this world. (Gosh that’s going to be a killer line on Bumble, BRB.) No, first and foremost we want to make Yolk Brands a fun place to work - if you know me you’ll know I’m pretty laid back and don’t things too seriously. I see no reason that can’t combine with offering amazing, high-quality work, whether you’re in an office or a restaurant. So we hope to make fun a defining part of the Yolk Brands’ culture. But it’s only one of four pillars we’ve introduced this year. I am available for press interviews to talk about all of them, but I’m really more the fun guy - I even come with my own red squeezy nose. (P.S. Did you know the court jester position was one of the most privileged in court in the Middle Ages? Or is this just something every clown tells themself...)

In our conversation with Mondelēz International's Michelle Deignan, and our co-founder, Heather Wheeler, at Brand Innovators Super Bowl, so many golden nuggets surfaced. Some of our favorite moments from the conversation were: "If you don’t get things wrong, you are not pushing enough” "As marketers, the most important thing we can do is drive consistency. How do you continue to reinforce what's magic about your brand" "Your employees are your gateway to your consumers, if they are not excited about your brand and how you are talking about it, no one else is going to be too" Here's the full interview! https://lnkd.in/emjFST4k

Success is not a moment in time, it’s a journey. And it requires sustained energy and motivation. So in recent weeks, our team has been exploring how we achieve both high and ‘optimal’ performance - considering not just occasional peaks but also sustained excellence. While all of us naturally cannot be at our best 100% of the time, each of us has the capacity to attain optimal performance. This approach puts a greater focus on personal well-being and periods of recovery – the secret to thriving CONSISTENTLY in the face of life’s challenges. We recently completed a dipstick check-in with our Europe People and Culture team at The Coca-Cola Company - and while we recognize the great results we achieved, we see a lot of opportunities to support everyone to achieve optimal performance. There are a few building blocks we can start with, like clarifying and aligning priorities, boldly cutting unnecessary workload, and ensuring everyone’s wellbeing continues to be at the heart of everything that we do. It’s a small but significant shift in mindset, and I am super excited for what we can do to make a difference. #CocaCola #CocaColaEurope #OptimalPerformance #HighPerformance #LifeAtCoke #GoingForTheExtraSmile

A Toast to Human Connection in Business: Celebrating the Power of Generosity 🥃✨" Yesterday, a simple yet profound act of kindness from Diageo reminded me that in the heart of business, human connection reigns supreme. I received a bottle of my favorite whisky, a gesture normally unexpected from a client. It wasn't just a bottle; it was a symbol of appreciation and gratitude in today's transactional world. 🌟 This thoughtful gift from the fab Caroline Rhodes, Tolulope Oke and Polly Long encapsulates a deeper truth about business relationships. It's not merely about transactions and agreements; it's about the human touch, the feelings, and connections that bind us. This gesture is a testament to Diageo's ethos, beautifully captured in their words, "We champion diversity and inclusion across our business, at every level, everywhere. From the diverse talent we recruit, develop and retain, to the way we source services and portray diversity through our brands." " 🌍🤝 This experience underscores the importance of recognition and gratitude in our professional lives. It's about acknowledging the efforts and contributions of those we work with, understanding that behind every email, every meeting, and every project lies a person with feelings and a story. In a world where the pace of business can be relentless, such acts of generosity are vital. They remind us that, as the saying goes, “If you want to go fast, go alone, if you want to go far, go together.” Our collaboration at 55/Redefined with Diageo to help foster a more age-diverse and inclusive workplace is a reflection of this philosophy. It's not just about achieving business goals; it’s about building sustainable, meaningful relationships at all levels that stand the test of time. 🚀 So, here's to Diageo and to all the businesses and individuals who understand the power of human connection and gratitude. Your actions inspire and pave the way for a more empathetic, connected business world. Let's all take a moment to appreciate those around us, to recognize their efforts, and to remember that at the end of the day, we are all human. 🥂 #GratitudeInBusiness #HumanConnection #DiversityAndInclusion #Diageo #PartnershipGoals #BusinessEthos

Never advertise like Coca-Cola Last week, I spoke to a lady who was trying to get clients for her career coaching services. I asked her: “What are you currently doing.” Her response: “Just copying the best marketers in the world like Coca Cola by running ads” I told her this was the worst thing she could do. The goals of Coca Cola are completely different than a coach like me or you. Their focus is on brand building. They already have distribution worldwide. Oppositely, We are looking to get new clients to purchase from us. The way we do marketing must me much more direct and calculated. 1.⁠ ⁠Build an emotional connection with your audience 2.⁠ ⁠Make offers  3.⁠ ⁠Close deals ^ Most 6-7 figure coaches I know on LinkedIn are doing exactly just that.