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Join Sky Media UK, differentology and Campaign UK for a deep dive into ‘The Age of ADsorption’ and discover how agencies and brands can embrace this innovative new metric in our upcoming webinar. 📅 Date: Wednesday 26th June  🕥 Timings: 10:30am-11:30am Register here 👉 https://lnkd.in/g7HJJ2S6 In the webinar, we'll be unveiling exciting new research that identifies a range of absorption states and moments that take attention metrics to the next level 👀 The innovative study introduces a new proprietary ‘ADsorption Index’ - a unique metric that goes beyond attention with key components like emotional involvement with the content, if it’s watched all the way through and memorability. Insights from this research will help advertisers create stronger connections between audiences and their messages, delivering greater brand impact and more effective use of budgets. #ADsorption #TV #TVViewing #TVAdvertising #Insights #Research

In a significant move aimed at reinforcing data transparency and credibility within the media industry, Zee Media Corporation Limited (ZMCL) has announced its decision to re-register for the Television Audience Measurement System with the Broadcast Audience Research Council (BARC)... Read More At:- https://lnkd.in/dBVSC4Hm Zee Media Corporation Limited BARC India #Television #MediaIndustry #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate 

https://lnkd.in/eJ_pkiBU We must await a response from these broadcasters based upon Barb data, but this raises questions of what this means in terms of a) commercial broadcasters historically vital role in brand building, not just by audiences numbers, but by the contextual authority it has traditional lent to brand building. Barb data alone will not be enough. Indeed it may be fatal to only rely on it. b) What this means in terms of programmatic building of audiences ? How up to date are the systems that underpin programmatic ? and lastly c) Using attention research is no longer a 'nice to do'. It will be key to what you do

Great day at Future of Media today! Captify®'s Group Head of Agency Sales, Fiona Bewley (née Ashmore), joined industry experts from Publicis Media, Samba TV and Brainlabs to explore 'The Future of AV', and how advertisers can leverage data and new technologies to identify and reach relevant audiences. "There is so much data available to power the big screen which makes it exciting, but challenging. We should try to simplify by using data sets that we know and trust, and understand their intelligence to draw, find and activate against our audiences. We’re really excited to be working with fantastic broadcasters such as Sky through their AdSmart platform and ITV with their contextual classification tool—combining real-time, fresh data with the reputation and scale of these broadcasters. These futureproof mechanisms for targeting are improving both the viewers’ experience by making sure that advertising is resonating as much as possible, and advertiser performance by making sure they’re targeting the right people." #FofMedia #TVAdvertising #AdTech #Audiences

Broadcasters need to harness power of audience data to make strategic decisions, OAB's Connection 2023 heard https://ow.ly/k2lE50Q8aFa #cdnmedia #radio #digitalmedia

With broadcasting in such flux, reshaping to the audience is the most crucial element to success and continued viability

TRAI eyes revamped TV ratings system for fairer content monetization read more: https://lnkd.in/gr7QAQYn Anil Kumar Lahoti | Telecom Regulatory Authority of India(TRAI) | #television #audience #measurement #broadcasters #advertisers #data #monetization #BARCIndia #consultation #feedback #technology #TVmeasurement #TVratings

I'm happy to share with you a collaborative article published in TVBEurope, exploring the dynamic future of the media industry in 2024. In this piece, we delve into the anticipated technological advancements and industry shifts. It's an insightful look into what the future holds, informed by various experts, including myself. If you're curious about my perspective and insights from other experts on these exciting developments, you can read it in the link below 👇 #MediaTrends2024 #FutureOfMedia #AIInMedia #BroadcastingEvolution

https://lnkd.in/dJYUQcS2 The Ministry of Information and Broadcasting has directed BARC India to share raw-level data with broadcasters. The recommendation for sharing raw-level data was first made by the Telecom Regulatory Authority of India in 2018 and later by the TRP Committee in 2021. BARC is set to discuss the details and pricing of sharing raw-level data in an upcoming Board meeting. Raw-level data (RLD) was previously accessible to media agencies and brands for a fee but not to broadcasters. Broadcasters are advocating for access to raw-level data at their existing fee structure. Finally, Broadcasters see Raw data - Adding to Accountability, Transparency, and credibility. Industry impact - Will landing page data be available and viewable to all? Will advertisers now ask for raw data? How would this change measurability The way I see it - Better understanding and targeting of genuine audiences. For example, I can now develop a cohort to measure people who come more than five times over a weekly news channel. Meaning one could slice and dice as he chooses on raw data One can also look at audiences with minimum watch time on the channel and create a separate targeting group. One can ignore and isolate audiences due to interventions like landing or Possible meter tempering. I can remove that and see the rest of the data. Finally, the reach element and extrapolation, including the co-viewing number and a lot more

Our EVP, Integrated Investment Marcy Greenberger participated in a focus group with industry leaders to inform Digiday's annual Media Agency Report. Marcy noted that some client categories are still heavily reliant on linear television while others are not able to justify spend based on performance results. “That’s where it’s both about leaning into streaming as much as leaning away from linear. Generally speaking, [we’re seeing] a lot of leaning into the digital components of certain channels — more streaming audio versus terrestrial radio and leaning further into podcasts.” Click for the full report.