Barry Schwartz’s Post

Google paused its planned update on opioid painkillers for Google Ads. Here's a quick rundown: * Original Policy Update: * Intended to allow certified advertisers to discuss opioid painkillers for public health purposes (addiction treatment, awareness campaigns) without promoting or selling them. * Reason for Pause: * Google ran into implementation challenges, likely related to verifying and monitoring certified advertisers. * Current Status: * Indefinitely on hold. Existing policy remains in place, prohibiting promotion or sale of prescription opioids in ads. This is a complex issue, as Google tries to balance public health discussions with responsible advertising practices. #google #policyupdate

In the years I've been recruiting patients for trials, the digital advertising landscape has changed and evolved quite considerably. Back in the day there was no Facebook advertising - which now constitutes around 60%+ of most digital outreach for trials. Plus other platforms have come into being that can also prove useful for trial recruitment. #patientrecruitment #clinicaltrial #clinicaltrials #clinicalresearch

👉 90% patient treatment journey is influenced by Google? 👉While that is alarming statistics, what is even more surprising is that 90% of Google data is non-verified. 👉Patients will usually have some idea of the symptoms associated with a condition from something they’ve read or seen. 👉This influences which doctors they consult ❓ What questions do they ask the doctor? ❓ Questions they have about the medication brand ❓Opt for second opinion or ❓ Patients start checking for alternative therapy. 👉 For a brand manager, it is even more essential to have presence on Google search. 👉 It is more important to have validated and verified medical information about the therapy. 👉In 2024, if a pharma marketer is just thinking about email and WhatsApp marketing, they will definitely miss the bus. 👉Do follow me Moses Gomes, for more tips on how to up your game to build your brand on digital, click on the 🔔 icon #digitalhealth #PatientCentric #DigitalWellness #PharmaMarketing

Your ACCOUNT gets BANNED These are 5 BIG mistakes to avoid your Meta Ad Campaigns getting taken down. Worst case - These mistakes can also result in your account being banned. 1. Unsafe Supplements 2. Misinformation - Ads that get canceled by "fact checkers" 3. Vaccine Discouragement 4. Personal Health - "Before and After's" are big NoNo's 5. Grammar and Profanity - Don't use excessive symbols, bad grammar, ALL CAPS or profanities

📢 Attention marketers! The gatekeeper requirements under the Digital Markets Act (DMA) are just around the corner and bound to impact your #DigitalMarketing strategies and ad revenue from platforms like Meta Facebook and TikTok ads, Google Ads, Amazon marketplace, etc. ✅ Ensure compliance with our powerful consent management solution. 👉 Sign up today for a hassle-free compliance journey: https://lnkd.in/diBMQzVg #DigitalMarketsAct #DMA #DataPrivacy #PrivacyMatters

📢 On May 16, 2023, Google announced changes to their ad network, with new stipulations that any business running ads on their network will be required to have a consent signal from a certified consent management platform (CMP) in place. Uncover the value of putting consumers in control of the business-consumer relationship with #consent and preference management. #Marketing #DataPrivacy #PersonalData

👨⚕️💻 Transform your practice with the power of digital marketing! Doctors, it's time to embrace online tools like Facebook, WhatsApp, Instagram, and Google to connect with patients and grow your practice. 🌟📱 Let VelleStudio help you navigate the digital landscape. #DoctorMarketing #DigitalHealth #HealthcareMarketing #SocialMediaForDoctors #VelleStudio #MedicalMarketing #DigitalTransformation #FacebookAds #GoogleAds #InstagramMarketing #WhatsAppMarketing #OnlinePresence #PatientEngagement #HealthcareProfessionals #MedicalPracticeGrowth

The key to successful digital marketing lies in choosing the right platform. Regarding patient conversion rates, YouTube ads reign supreme over Facebook ads. Our experience shows a remarkable 10X increase in high-quality new patients on YouTube compared to Facebook. In the current landscape of 2024, the Facebook market is saturated with allied health clinics utilising lead-form ads. However, most clinics struggle to convert these leads effectively. On the contrary, YouTube presents an opportunity with fewer clinics advertising. Leveraging VSL ads and a high-quality physiological profiling funnel, we consistently generate 30-50 new high-quality patients monthly for our clients. #DigitalMarketing #YouTubeAds #PatientConversion #MarketingTrends