One thing I see porn stars and media companies complaining about a lot is how the big budget production won't make any impact, whereas something filmed on a phone might go viral. What it demonstrates to me is that "quality" in it of itself is not necessarily what resonates with audiences, but authenticity and quality of the content, not the quality of recording, lighting, production. Certainly, having high quality production can help... but only if it makes sense and actually contributes to the message and goal of the effort. The purity and quality of message conveyed matters most, esp in the age of social media where authenticity ranks high in what people desire. The "authenticity" aspect is probably the core criticism of "gun bunnies" as a marketing concept. Done poorly, it appears as superficial pandering and cheap use of lust. Done well, it appeals to a deep human appreciation of aesthetics. Most social media platforms are primarily a visual, superficial. My guiding principal when using female models are to make it beautiful, and make sure the model knows what she is doing (or at least looks it). It's all a very delicate balance of art, authenticity, and why marketing is as much art as it is science. The science is all the crazy metrics to measure basically one thing: return on investment (ROI). The art is making the content that can reach, and then resonates with a target audience. Very easy to appreciate and critique, supremely difficult to repeatedly execute on. Why my guilty pleasure of LinkedIn archetype is the online whiner with a weak portfolio and track record.
Roy Lin’s Post
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Marketing Strategist | Storyteller | B2B Tech | Outdoor Adventure & Conservation | Growth Catalyst
Have you ever watched amateur stand-up comedians get frustrated when their jokes didn't land and thought back to a marketing campaign that suffered the same result? This past weekend, I attended an amateur comedy night with some friends. Seeing how frustrated the comics were when the jokes didn't land with the audience was interesting. Some of them even blamed the audience for "not getting it." This got me thinking about the similarities when creating marketing campaigns with the hope of resonating, engaging, and ultimately getting a reaction from your audience. For the customer, the unrelatable message is a momentary blip in their day filled with memes, TikTok, and YouTube. For the brand, it's a missed opportunity to provide value and connection. Whether you're delivering a punchline or a marketing pitch, the key to success is resonating with those on the receiving end. Knowing your audience and having empathy for their needs will improve your odds of success. Be brave enough to test and flexible enough to adjust your approach.
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TikTok Brand Strategy and Social Media Consultancy Founder 🔍| UGC Content Development | TikTok Shop | Ex-TikTok & Creator with with 500K followers @Excel Daddy📊👨💼 Hosting Social Media & Creator Events in NYC
What's a cannon event people have in corporate? "Hating your manager." "Getting yelled at by a client." "Not getting deliverables in on time." If you're not familiar with the term cannon - it's an unavoidable event that occurs in a person's life. What's a cannon event you've experienced? Although the article says it originates from Spiderman, it's a term from anime. When something from a manga (Japanese comic book) is included in the anime, it has to happen to progress the actual storyline. The "cannon trend" has passed, as every trend does every week. But developing content based on this idea of cannon is something every brand and person can tap into in a unique way that's relevant to their content. #tiktok #media #anime #socialmedia #worklife
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Custome-made filters/CapCuts are becoming a key strategy for engineering your own luck with user-generated-content on TikTok and Instagram. We’ve been luckily enough to develope many of these in-house, where the design is either based around an artist’s song, theme of a film (soundtrack) or the brands product. For example, when you think of Mission Impossible and Tom Cruise, you think “Tom doing his movie star run” - so we created a CapCut that people could use as a POV meme of running to/away from something. For Barbie, we helped created many AI and randomisers that both linked the song and the revelant scene - for example with Billie Eilish we used CapCut that had text over screen “girlhood” with creators posting emotive content of their own girlhood’s growing up. #influencermarketing #tiktokmarketing #musicmarketing #forbes30under30 #barbiemarketing
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Ever heard of intimocracy? Discover how the trend of "photo dumping" content on social media is shaking up the digital landscape for the best. Karen X. Cheng’s insights reveal the struggle between artistic authenticity and algorithmic extremes, urging us to embrace spontaneity over perfection. Explore how this shift can lead to a more genuine, raw portrayal of our lives, countering the homogenization of social media content. 🔗 Links in first comments. #SocialMedia #ContentCreation #DigitalCulture #Creators
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Host of the Experimentation Podcast 'From A to B,' and experimentation manager passionate about learning-focused experimentation.
Happy Friday to everyone except these obviously faked videos advertising your product paraded like it's a real interaction. My social feeds are filled with these videos of someone: - Being "interviewed" on the street or in public - Acting like they just received the product as a gift (when it's obviously scripted) - Acting like it's an organic review when it's beyond obvious and so over the top that it's not a real review (and the person is nameless) Did anyone actually believe the "testimonials" you saw on those crappy "as seen on TV" ads were real? Not me. There are use cases for AI, but it's having impacts on people who, more and more, are craving authenticity. It may stop someone for a fraction of a second - sure, your engagement metrics may go up. But are you actually increasing your sales this way? It's wild to me you would spend money on actors for a fake testimonial than actually get testimonial from your actual users. If you can't source out actual testimonials from your actual purchasers, is your product even good? #Testimonials #CaseStudies
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I help companies with visual content strategy/ creative insights production/ content sourcing/ Ideation an execution
Looking more authentic sometimes means getting less serious! VisualGPS research from Getty Images and iStock reveals 8 in 10 people globally are craving a reason to laugh and smile more than ever before. And where do you think they’re turning to for entertainment? You’re on it: Social Media. This article shows brands how to be funny on the internet, without controversy. Check it out and reach out to me when you need to find the right images and video to make your audience LOL. https://lnkd.in/er_xTGmn #GettyImages #iStock #VisualGPS #lol #socialmedia #advertising #funny
The Power of Funny Faces :-) :-) :-)
creativeinsights.gettyimages.com
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Looking more authentic sometimes means getting less serious! VisualGPS research from Getty Images and iStock reveals 8 in 10 people globally are craving a reason to laugh and smile more than ever before. And where do you think they’re turning to for entertainment? You’re on it: Social Media. This article shows brands how to be funny on the internet, without controversy. Check it out and reach out to me when you need to find the right images and video to make your audience LOL. https://lnkd.in/er_xTGmn #GettyImages #iStock #VisualGPS #lol #socialmedia #advertising #funny
The Power of Funny Faces :-) :-) :-)
creativeinsights.gettyimages.com
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Every company has an employer brand. If you don't shape the narrative with intention, someone else will. 👉 Let me help you craft and control your story while driving impactful results. 📚
Realizing it's Thursday. 👀 👉 Immediately Googles trending memes. Finds a celebrity with facial expressions that went viral. Notices there are no other options, proceeds to insert photo, write matching caption and hope it works. #haha Social media last-minute content requests, am I right? 😅 #socialmedia #socialmediamarketing #contentmarketing #contentcreation #socialmediamanager #contentmarketingmanager #marketing #strategy #digitalmarketing #trending #memes (Photo credits to the entire internet...) 🤷♀️
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Do you know about the term 'KidFluencer'? Your kid not only knows the term, but most probably want to become a kidfluencer 📸 Prepare your child for the future with our Social Media kit. Check us out at: https://lnkd.in/gi9bcnry #socialmedia #kidfluencer #content #branding #reels #explore #cars #kids #stem #insprokids #futurism #ideas #ai #technology #art #inspirationalquotes #apple #amazon #prime #instagram #linkedin #facebook #fashion #capcut
