Rob Hazan’s Post

I was fortunate enough to be invited to speak on a panel a couple of weeks ago, in Cannes, regarding marketing in the context of live sports. I joked that they put the guy who's least likely to watch televised sports on the panel around televised sports. Regardless, I recognize that live sports represents a massive and compelling opportunity for digital marketers to reach highly engaged audiences in a moment when they're very receptive to a good story. Index Exchange is super leaned-in to powering this magical moment. Very thankful to my fellow panelists, Rich Routman and Manny Puentes, and moderator Scott Ensign for the opportunity to participate in the conversation. Check out the great sizzle reel that Audigent and Butler/Till put together.

It's shaping up to be a very busy Cannes! But there's always room for reconnecting with old friends and forging new partnerships, as well. If you haven't scheduled time with me or Index yet, there's still time: https://lnkd.in/ewad4pYY

Some folks jokingly refer to Cannes as "ad tech summer camp". It's a fun analogy, and it's great to spend time with some of the best and brightest folks in advertising. But it requires a lot of time, effort, and resources to get us all there, so it feels like we should make the best use of the opportunity. Let's connect! If you (or your colleagues) want to talk about Streaming TV, programmatic video, recent advances in IAB Tech Lab standards, or just talk shop while cooling off from a long walk down the Croisette, all you have to do is click here: https://lnkd.in/ewad4pYY

Have you ever wondered how content signals, including show-level data, are shared in #StreamingTV? Do you want to learn about how streaming video sellers create deals within Index Exchange based on these signals? Or do you just want to know how much I enjoy breadsticks? 🥖 🥖 Check out this #IndexExplains breakdown to find out! https://lnkd.in/eDdj95Aj 

Thanks to FreeWheel and the Beet.TV team for giving me the opportunity to talk about Index Exchange's perspective on Streaming TV. I'm incredibly excited that we're innovating together towards the fusion of programmatic ad delivery (with the privacy-safe addressability and measurement benefits that brings) and the high-quality content and advertising experiences that consumers demand. Here's to our continued partnership and collaboration!

I'm excited to share that Index Exchange today announced a new direct integration with FreeWheel for efficient #StreamingTV buying! Media owners can enhance their monetization and buyers can access premium audiences with transparency and control. Check out all the details: https://lnkd.in/euX9AuTQ