Ricky Frohnerath’s Post

I finally caught up on Mark Ritson's Cannes catchup - 'Creativity is Not Enough'. There was plenty to digest and some interesting takeaways to challenge the emphasis marketers put on creativity: 🚀 Customer Perception: How often are you coming into the mind of your customer? If you aren't, creativity has very little effect on driving marketing outcomes. 🙋♂️ 180 of Market Orientation: We need to see things from the customer's perspective. This may sound mundane but leads to real opportunities. 📚 Why Change the 4Ps: The 4Ps are just as crucial as ever. I agree with Mark, as marketers we like to add, change and sprinkle fairy dust onto the 4Ps, but why alter something that works. 📝 Simplicity in Strategy: Keep it simple. Who are we targeting? What is our position to those targets? What are the objectives for the period ahead? So, do I think creativity is a crucial factor in marketing success? It plays a role, but you need to have your marketing 'house' in order first. I hope Mark Ritson doesn't mind me sharing the screenshot below, as it is a great example of where to focus first before creativity (Promotion and Place are cut off). If you have a spare 50 mins check out the presentation here: https://lnkd.in/dp5kwS_n As always thank you to Mark Ritson for sharing his knowledge with those who couldn't attend Cannes Lions International Festival of Creativity.

Authentic stories build trust, enhance your brand, and create a powerful and lasting impression. Authentic stories (and video production) are an essential component of a successful marketing strategy. This is especially true in 2024, when consumers are constantly bombarded with marketing messages every day... they crave authenticity! At Mission we really do believe that "YOUR Story Matters!" When we connect clients and strategic prospects or vendors together, we fully expect that these strategic connections will enhance both of your stories!

Do yourself a favour and check out Chris Do, founder of The Futur™. His star is seriously rising, thanks in part to the educational and inspiring content he and his team are relentlessly producing (I say this in a good way!). But more than that, it's Chris's humility and down-to-earth nature that is winning him fans globally. Put another way, Chris is NOT a bro' marketer (which makes him a lot more palatable to watch/listen to) - check him out! I watched this video last night (link below). While Chris's riff is more expansive than just personal branding, he captures the tensions/differences between performance marketing and brand building perfectly, without resorting to academic jargon. Brand vs demand is a concept all business owners NEED to fully understand and appreciate. Or, how I like to couch it: Credibility vs conversion. If you run a business, seriously, you need to watch this video :) Building one's brand and reputation (visibility, influence, trust, credibility etc) is where PR comes to the fore. Of course, it needs to be done well - with passion, purpose and strategic intent; as well, it needs to be all-encompassing, and incorporate content and digital communications (i.e. not just 'earned' media) - in order to be super-effective. Chris is a master at PR. Pretty much everything he does fulls under this banner, and he's doing it better than most #HighlyRecommended WATCH THE FULL VIDEO ON YOUTUBE: https://lnkd.in/eeqDx2CP

🚀 Making a Mark with Creative Marketing! 🚀 Hi Everyone , I’ve got an exciting story to share from our recent adventure at the Your Story event with Honest Home Company. It was a day filled with innovation, competition, and a little bit of marketing magic! 🌟 The Goal: We wanted to be the most visible brand at the event, standing out among many incredible companies, including some famous Shark Tank brands. 🌈 The Challenge: Everyone was sampling their products, so how could we make a difference and shine brighter? 💡 The Spark of an Idea: We decided to do something different. Instead of just handing out samples, we created large, eye-catching stickered bags filled with our products. These bags weren’t just any bags; they were our secret weapon to visibility. 🎒 The Magic Unfolds: As people walked around carrying these bright, bold bags, they became mobile billboards for Honest Home Company. It wasn’t long before the buzz started. Everywhere you looked, there were our bags! 👀 The Big Moment: Even Shradha Sharma couldn’t help but notice and get curious. “Why does everyone have these Honest Home Company bags?” she wondered. Soon, our kiosk was the hotspot of the event, with attendees flocking to see what all the excitement was about. ✨ The Takeaway: This experience taught us that creative marketing is all about thinking outside the box. It’s not just about having a big budget but about making a big impact with innovative ideas. Our bags created a conversation, drew attention, and made us the talk of the event. It was a thrilling reminder that sometimes, the simplest ideas can create the biggest waves. Here’s to more creative adventures in the world of marketing! Mayank Sisodia The Honest Home Company #Marketing #CreativeIdeas #BrandVisibility #EventMarketing #HonestHomeCompany #YourStoryEvent #InnovativeThinking

Building Trust through Authentic Branding: Strategies for Establishing Credibility Online. Good morning awesome followers 🌟 Here’s my handful of tips for building trust through authentic branding. Give 'em a try and see if your online credibility soars! 🚀 -Be Genuine: Share your true story and values. No need to sugarcoat. Authenticity shines through and people appreciate the real deal. -Engage with Your Audience: Listen to feedback and respond promptly. Show you care about what they have to say. It’s the little things that build big trust. -Consistency is Key: Keep your branding consistent across all platforms. From your logo to your tone of voice, ensure everything aligns with your brand’s core values. -Quality Over Quantity: Focus on creating high-quality content that provides real value. Whether it’s a blog post, video, or social media update, make it worth your audience’s time. -Showcase Testimonials and Reviews: Nothing builds trust like the word of others. Share customer testimonials and positive reviews to highlight your reliability and credibility. Be Transparent: Honesty goes a long way. If there’s a mistake, own up to it. If there’s a challenge, be open about it. Transparency promotes trust and respect. Remember, authenticity isn’t just a buzzword; it's the cornerstone of trust. Keep it real, peeps! 💪  #AuthenticBranding #TrustBuilding #CredibilityOnline

Levi Manley - CEO of Film and Media Experts and I Share hidden steps to incorporating profitable production steps to your marketing strategy in 2024 that already exists in your business. If you're a marketing executive watch this when you have 10 minutes to spare.

𝗜𝗻𝗱𝗲𝗲𝗱! 𝗪𝗲'𝗿𝗲 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝗶𝘅 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿. 𝗔𝗻𝗱, 𝗝𝘂𝗹𝘆 𝟭 𝗼𝗳𝗳𝗲𝗿𝘀 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗿𝗲𝘀𝗲𝘁 𝗮𝗻𝗱 𝗿𝗲𝗶𝗴𝗻𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝘂𝗿𝗽𝗼𝘀𝗲. 𝗔𝗻𝗱 𝘁𝗵𝗮𝘁'𝘀 𝗽𝗿𝗲𝗰𝗶𝘀𝗲𝗹𝘆 𝘄𝗵𝗲𝗿𝗲 𝗦𝗪𝗔𝗬 | 𝗟𝗜𝗩𝗘 𝗰𝗼𝗺𝗲𝘀 𝗶𝗻. It's the industry's first conference focused on helping you amplify your voice, elevate your influence, transform you impact and... 𝗖𝗟𝗔𝗥𝗜𝗙𝗬 𝗬𝗢𝗨𝗥 𝗣𝗨𝗥𝗣𝗢𝗦𝗘. When you anchor your personal brand in a clear purpose, it brings your vision into sharp focus and helps you connect with others on a deeper, more meaningful level. Purpose is your secret weapon against self-doubt, procrastination, perfectionism, and imposter syndrome. It empowers you to overcome your limiting behaviors, transforming you into a force to be reckoned with. By honing in on your purpose, you naturally prioritize the needs and dreams of your audience, making your engagements more about them and less about you. This shift not only distinguishes you in a crowded market but also amplifies your sales and marketing efforts, crafting a brand that is both memorable and respected. At SWAY | LIVE, you'll embark on a journey to uncover and embrace your unique purpose. Join us for a transformative experience that goes beyond traditional branding. What is your purpose? How do you intend to say it loud?! 𝗘𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿? 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗮𝘁 𝗦𝗪𝗔𝗬 | 𝗟𝗜𝗩𝗘 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿? Daniella Moiseyev Theresa Conti, QKA, APR, ERPA, CPFA Rosalyn Brown, CFP®, CRPS®, CSM Christina Tunison, AIF®, CPFA®, NQPA™ Ivana Polonijo, PhD, AIF® Katie Boyer-Maloy Nick Demos Jefferson D. Cheshier

Forget the nit-picking around Ritson's difference vs distinctiveness, this is the key point for me... Marketers should focus on “one positioning concept”, he said, it doesn’t matter what it is but make sure that it is limited because the more concepts you add, “the more you dilute your chance to stand for anything and gain relative differentiation”. The positioning power of single-mindedness. https://lnkd.in/eS-mnNNP #agency #marketingagency #digitalagency differentiation #positioning

Swag can be more than just a promotional item; it can be a tangible expression of your brand's values and a powerful tool for storytelling. In my most recent feature on marketingedge magazine Canada. I offer advice on elevating your swag game and creating a memorable and impactful experience for your customers. I'm excited to share my insights and help you transform your swag into a valuable asset for your brand. And if you're curious to explore this https://lnkd.in/dDn7wj-i for some insightful tips to get you started.

What do you need to hit your next income level? Often, it's strategic support. I am so thankful for the strategic support I invested in from Red Door Designs and Easy Scaling to redo my homepage and help me with a brand refresh and messaging around our CMO Strategy and Implementation package. Check out the great work they did (and book a free growth strategy session if you are in need os some strategic marketing support 😉) https://lnkd.in/eKcWj-y8