REHACARE – International Trade Fair for Rehabilitation and Care’s Post

Prototyping helps explain and demonstrate your idea to potential investors and buyers !

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Wow, a new kid on the block. This is the cooler speaker I've seen. 🥴 Innovation is not only about disruptive stuff, it is about customer engagement and how to make traditional things cool again. So many innovators only focus on the next big thing but real innovation occurs when you just put emotion into functional things. In business, the real magic occurs when you merge your unique insights with new tech capabilities and a bunch of emotion. #technologythesedays #innovativetech #letsconnect #speakers #design #electronicsengineering #engineeringexcellence #gadgets #techforgood #advancedtechnology

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Just posted an article on the power of visiontypes (prototypes of a product vision), which I also hope will help clarify the difference between inspiring an innovation, and actually discovering and delivering an innovation: https://lnkd.in/gPTdGiKm

Underrated and yet one of the lightest and best ways to build emphatic product vision alignment (beyond nodding heads or "calculated neutral" responses that hide confusion or legitimate reservations.) Creating a solid visiontype requires clear intentions, and knowing what it isn't. Marty explains it well in his books, but this post is even better. May our visions be more ethically responsible and clear in 2024.

👉 It's a new age for customer experience & marketing. You're seeing this incredible demo through my phone, in real time. It's activated by scanning a QR-code from a sales catalogue, and uses augmented reality places the product into the real world environment for consumers to visualize and judge it's appropriateness for their situation. That's only part of it. It has a conversational AI built-in that's specially trained to answer customer questions about the product, before directing through to your human sales team for the finer nuances of closing a sale. It's called Nexposai, and it's a great fit for furniture. That said, it's getting a lot of interest from #manufacturers of larger and more complex products - such as #medical #devices, #industrial #machinery, large #equipment and various #transport. If you'd like more information about trialing the technology with one or more of your products, devices, machines get in touch, or drop me a note in the comments. #innovation #marketinginnovation #furniture #equipmentmarketing #machinerymarketing #consumerengagement

10 TIPS TUESDAY: This week we're sharing a valuable tip to help you navigate the gotchas of the medical product development process. GOTCHA #8: Using bleeding-edge technology There are advantages to the latest technology. They can be faster, smaller, and cheaper. What they are not is well-tested, mature, and reliable. It can take a lot of time to debug issues with chips, software, new operating systems, and new methods. Using reliable, multiply sourced, mature technology can remove a lot of headaches and reduce time to market. That is not to say that innovation should be excluded. If there are compelling reasons such as creating a new market or disruptive technology with the new approach, the investment and risk may be worth it. Be forewarned: the road to disruptive technologies is littered with many that didn’t disrupt much. RECOMMENDATION: Use proven technology unless necessary and worth the risk. CHECK OUT THE ARTICLE written by @Nicholas Lesniewski-Lass, Sr. Director, Sunrise Systems: https://buff.ly/4aBOD9H #innovation #miniaturization #medicalproductdevelopment

Technology has not just transformed our desires into necessities; it has fundamentally altered consumer expectations. Remember when ordering food with a tap on your phone and receiving it within 30 minutes seemed like a luxury? Now, it's the norm. This shift raises an important question: Can we really connect with our customers using strategies from half a century ago? As technology evolves, so must our methods of engagement. #tech #technology #innovation