Reddit for Business’ Post

The way we look for answers online has never been more complex. As AI and influencer-generated content proliferates, people are seeking real, human content they can trust. At Reddit, we’re answering the call for authenticity the best way we know how: conversations. Our newly redesigned Conversation Ads focuses on enhancing these genuine interactions with premium ad placements that put advertisers front and center when users are reading or researching relevant topics. Become a part of the discussion with Reddit Conversation Ads—a type of ad you won’t find anywhere else. Learn more: https://lnkd.in/eMH6HNxm

"Nowadays, it is important to be present where your target group feels comfy. We can’t expect people to visit our own blogs and channels anymore: time is precious. We need to be where the action is. And in that way Reddit is the perfect choice for mittwald. Web developers, agencies and technology enthusiasts love to use this platform." — Katarina Uphoff, Head of Marketing (Strategy), mittwald Discover how mittwald leveraged Reddit’s community and interest targeting, along with a suite of Reddit ad products to drive above benchmark performance for CTR, CPA, and Page Visit Rate: https://lnkd.in/eniVtbhe

Every day 70+ million people come to Reddit to discuss their lives, hobbies, interests, favorite products, latest gear, and more. Reddit Pro shows you your place in the conversation. Start contributing to conversations and communities that matter to you–share your expertise, offer support, or simply be entertaining. Remember to keep it kind, casual, and personable. Engage authentically and let the community get to know you. Learn more and sign up: https://bit.ly/4a4x4ON

Every day, people are turning to Reddit for authentic answers. Last week we invited our partners to embark on an explorative journey through our communities to discover how conversations on Reddit are answering the queries of today and informing the search results of tomorrow. From dipping their toes in r/ShowerThoughts to soaking up the beauty recommendations in our bathtub, our partners got the chance to experience the conversation, recommendation, and decision-making path that millions of redditors take on a daily basis. Check out our video below and download your copy of our latest research exploring how search is changing: https://bit.ly/3xX6Xfj #TheKeyToContext #RedditforBusiness

"The company has largely developed its advertising opportunities as a way to provide worthwhile returns to a plethora of stakeholders. Search and video ads, for example, are powering Reddit’s rebrand to advertisers as a recommendation engine. Subreddits, CEO Steve Huffman and COO Jen L. Wong told Ad Age last year, are a place where brands can find consumers who are already interested in purchasing their kinds of products." 👏

❓ The Ask: Every Mind Matters, an NHS-approved mental well-being program, wanted to raise awareness and engagement on Reddit using custom insights that showed redditors frequently discuss mental health. 💡 The Reddit Solution: With Reddit’s KarmaLab, Every Mind Matters launched a Megathread offering self-care tips, surpassing engagement benchmarks. Resulting in a +2pp lift in Aided Awareness and a +1pp lift in Ad Awareness. Here's how: https://lnkd.in/euw_U-Bb

At Reddit, we are building the future of contextual advertising and how interest-based communities and real conversations create the right context for businesses and brands to thrive. Yesterday in London, we gathered our valued partners for The Key to Context, an event that brought to life the searches consumers are looking to have answered and the rich conversations on Reddit that provide context for users and advertisers alike. Thank you to all who attended. #RedditforBusiness #KeyToContext

Join us in Toronto 🇨🇦 on September 10th for Reddit Unlocked: The Key to Context. We'll explore how conversations on Reddit create rich worlds of contextual relevance where advertisers can find their people in the right place, at the right time - in the right context. Attendees will learn how brands can tap into these conversations to reach a unique, highly engaged audience across #Canada. We’ll share our latest research into evolving search behaviors and what it means for brands’ media mix. Reach out to your Reddit business rep for RSVP and more details.

Ready to connect with your audience on Reddit? Learn how to find and join top communities in your category with Reddit Pro. Understand what your audience cares about, explore community guidelines, and dive into trending topics. Join the Reddit Pro Beta and start engaging with redditors today: https://lnkd.in/eANRQbZV