Access to hygiene, health and nutrition is a universal right. As per a recent survey in Delhi, India, 70% of women struggle to find a usable, clean public toilet when in need and spend 60 mins on an average, searching for a hygienic restroom. Many women limit their water intake – which poses serious health risks like dehydration or urinary tract infections (UTI). There had to be a better way, which is why our Hygiene brand, Harpic, created the ‘Harpic Loocator App’ – to help people especially women to find public toilets near them. Harpic’s #BeFreeToPee campaign aims to raise awareness and spark conversations about the unvoiced matter of usable public toilet accessibility in India. #BeFreeToPee focuses on helping people – most importantly women – to break free from the limitations caused by the inaccessibility of usable public toilet facilities. It also empowers everyone to make safe and informed choices about their lavatory needs. The campaign has been shortlisted for the Cannes Lions International Festival of Creativity’s Glass category: The Lion for Change Award, 2024. So far, the campaign has reached over 163 million people, and the app has been downloaded over 71,000 times. Have you downloaded the app? Let us know what you think and share your thoughts on the #BeFreeToPee campaign in the comments. iOS: http://spkl.io/60434AGhF Android: http://spkl.io/60444AGh2 #ThisIsReckitt #ReckittAtCannes #HarpicLoocator #Harpic #India
Great service!
This is a big problem with toilets in india. Nice add n initiative by Reckitt supporting with their products to make hygiene toilets.
The is fantastic work :)
This is great 👍
This is awesome!
Awesome! I’m proud to be working for Reckitt, leading on social issues like this around the world especially in the developing world -
Simply superb and vey impactful ! #RecikktProud
Much needed!
Much needed!
Distribution & Operations Professional .
1moVery Proud to belong to the RECKITT Family ...Grrrt work ... 💞