Rebecca Reinermann’s Post

Legacy and Innovation Unite: Daimler-Benz AG's Genesis In the aftermath of World War I, luxury car sales slumped due to economic turmoil. Strong brands prove their resilience, prompting competitors DMG and Benz & Cie. to form a strategic partnership in 1924. This collaboration led to the creation of "Mercedes-Benz Automobil GmbH" and culminated in the birth of Daimler-Benz AG in 1926. Their joint venture yields debut models like the 8/38 hp and 12/55 hp cars showcased at the 1926 Berlin Motor Show. The iconic Mercedes Star takes center stage, symbolizing enduring quality and safety. This fusion of legacies and innovation paves the way for the global reputation that unites the past, present, and future of automotive excellence. #DaimlerBenzAG #LegacyInnovation

The video is 53 seconds long and video is from 2019 but still give Inspiration. Video takes “the last day of the CEO of Mercedes-Benz at the headquarters of Mercedes-Benz” as the story’s background. In the scene, Dieter Zetsche retires with honor amidst the applause of all the employees and leaves the headquarters building in a Mercedes-Benz S-Class, which is slightly sad. However, the real highlight is at the end of the video, when Dieter Zetsche arrives home and drives a BMW i8 from his garage, while the screen is accompanied by the subtitle “Free at last.” Moreover, BMW pays all its respects to Dieter Zetsche and appreciates him for his inspiring competition at the 44th second of the video. What we get from them? What was supposed to be a severe and heavy farewell ended with humor. What BMW wanted to express was gratitude and respect for its former arch-rival. Such content marketing lets everyone see the competition of the top brands in the industry, not just competition and friction, but more let us know the respect for competitors, generosity, and mutual appreciation between brands, which can create a better marketing environment for the industry. Let both brands go farther. Cooperation between brands is not only limited to the industry but also can be cross-border. Collaboration is for win-win, better services, products, and customer experience. As two of the world’s top and most tit-for-tat companies, the humility, atmosphere, and mutual respect they showed were touching. A strong opponent and friendly competition is always the best partner for growth. Love it, and respect them. #mercedesbenz #bmw #bmwgroup

Hey connection, I'm here to share a article on audi. The origins of the company are complex, dating back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz.[9] After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company. The company name is based on the Latin translation of the surname of the founder, August Horch. Horch, meaning "listen", becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, which is translated as "Progress through Technology".[10] Audi, along with German brands BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world #snsinstitutions #snsdesignthinking #snsdesignthinkers

Rüsselsheim. Earlier this week, Opel CEO Florian Huettl announced three important milestones for the Rüsselsheim-based carmaker in 2024 at the Automobilwoche Congress in Berlin. Next year, Opel will celebrate 125 years of automobile manufacturing and will offer at least one battery-electric model in every carline. #opel #dubai #uae #menews247 #uaenews #middleeast #middleeastnews #gulfnews #menanews #arabnews #businessnews #technews #corporatenews

#snsinstitutions #snsdesignthinking #snsdesignthinkers hlo guys.. February 8th, 2019 by BMW of West St Louis Almost every Manchester driver knows the BMW logo when they see it. But few people give much deeper thought to what is behind this symbol of BMW, meaning they likely don’t know what the logo means or even what “BMW” stands for in English. So, what does BMW stand for? It stands for “Bayerische Motoren Werke” in German, or “Bavarian Motor Works” in English. There is a rich history behind that name so let’s take a closer look at the BMW meaning today with our team at BMW of West St Louis! As we said, “Bavarian Motor Works” is what “BMW” stands for in English. But how did the company get that name? Here’s a little history: Founded by Karl Rapp in 1913, the Rapp Motorenwerke company manufactured aircraft engines in Munich, Germany. They officially changed the name to Bayerische Motoren Werke in 1917 when Karl Rapp left the company. “Bayerische” (Bavarian) indicates the company’s headquarters in Bavaria, a federal state in the southeastern part of Germany bordering Austria and the Czech Republic. The full name of the company is BMW AG. “AG” stands for Aktiengesellschaft, meaning an incorporation owned by shareholders.

Rüsselsheim. Earlier this week, Opel CEO Florian Huettl announced three important milestones for the Rüsselsheim-based carmaker in 2024 at the Automobilwoche Congress in Berlin. Next year, Opel will celebrate 125 years of automobile manufacturing and will offer at least one battery-electric model in every carline. #opel #dubai #uae #menews247 #uaenews #middleeast #middleeastnews #gulfnews #menanews #arabnews #businessnews #technews #corporatenews

💪 Three aspects give us confidence for 2024 - that is the message from today's Annual Media Conference.  ✅ The debut of our electric premium platform #PPE in Porsche and Audi models, which stands for performance, flexibility and scalability in the premium & luxury segments. ✅ A record number of #product #launches with more than 30 models, including new electric cars such as the Porsche AG Macan Electric, the AUDI AG Q6 e-tron, the Volkswagen ID.7 & ID.7 Tourer and the CUPRA Tavascan. ✅ Strong #regional #strategies in China, North America and Europe, which are further unfolding to increase our robustness. Our CEO Oliver Blume says: "With inspiring products and a clear, strategic focus on implementation, we are looking confidently into the financial year 2024. Volkswagen Group is entering the long-distance race of transformation from a position of strength. At the same time, we are aware of our challenges and are tackling them consistently to leverage the enormous potential of Volkswagen Group." 👀 Stay tuned for more insights into our strategy in the coming days!

„💪 Three aspects give us confidence for 2024 - that is the message from today's Annual Media Conference.  ✅ The debut of our electric premium platform #PPE in Porsche and Audi models, which stands for performance, flexibility and scalability in the premium & luxury segments. ✅ A record number of #product #launches with more than 30 models, including new electric cars such as the Porsche AG Macan Electric, the AUDI AG Q6 e-tron, the Volkswagen ID.7 & ID.7 Tourer and the CUPRA Tavascan. ✅ Strong #regional #strategies in China, North America and Europe, which are further unfolding to increase our robustness. Our CEO Oliver Blume says: "With inspiring products and a clear, strategic focus on implementation, we are looking confidently into the financial year 2024. Volkswagen Group is entering the long-distance race of transformation from a position of strength. At the same time, we are aware of our challenges and are tackling them consistently to leverage the enormous potential of Volkswagen Group." 👀 Stay tuned for more insights into our strategy in the coming days!“

Brands involve us emotionally... As the name matters for the power of the brand, I thought you would love me to share below about "BMW' name: #brand #name #success #power #globalbrand #emotion #attachment #association #leader #leadingbrand #globalbrand

AUDI The origins of the company are complex, dating back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz.[9] After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company. The company name is based on the Latin translation of the surname of the founder, August Horch. Horch, meaning "listen", becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, which is translated as "Progress through Technology".[10] Audi, along with German brands BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world. #snsinstitutions #snsdesignthinkers #designthinking