If you have PMF, you need a weekly GTM cadence. That's how you get to GTM Fit - repeatable, scalable, and profitable growth
If you have PMF, you need a weekly GTM cadence Startups that reach PMF are necessarily chaotic. You’re growing, but it’s hard to find the right Marketing channels or Sales process to grow further and faster. Most startups with PMF still fail (per Jason Calacanis) because “repeatable, scalable, and profitable growth” is extremely hard (per David Skok). More than the key hire or new tool, getting to this sort of “GTM Fit” requires a weekly GTM cadence. David O. Sacks wrote that a Cadence is critical for rapidly growing startups and I couldn’t agree more. In the past year, we've honed a right-sized approach to help Series A, B, and bootstrapped startups gain visibility into how they’re growing and systematically address problems along the way. Why As you grow, your clock speed will slow. Your OODA loop (Observe, Orient, Decide, Act) takes longer with more people, process, and tech in the mix. Dedicated time and space to review GTM performance, identify issues or opportunities, and take action on them will help you maintain a fast rhythm, even as you’re doing more and your team grows. What Doing this well is a matter of daily habit and weekly ritual. It starts with daily updates (Equals makes it easy, via Slack), so everyone knows your key metrics. It’s sustained by weekly GTM reviews on Monday, where your team identifies important issues, acts on them, and follows up on the prior week’s actions. Good looks like what Bobby Pinero and team did in Intercom’s early days. How Crawl 🐛, walk 🚶, run 🏃 is the key to being successful with this and how we work with early stage startups: 1️⃣First, we build the Core Startup Reporting to be reviewed daily and acted on weekly. 2️⃣Next, we conduct analysis, develop insights, prepare slides, and run your first Weekly GTM meeting to set the standard and onboard your exec team to this process. 3️⃣Finally, we help your execs run the meeting, from day-before preparation to focusing on recommendations and decisions, rather than mere recap. When You’re ready for this as soon as you’ve got PMF, need it as soon as your team looks at KPIs in more than one system, and will absolutely want it if each team (Finance, Sales, Marketing, etc.) has their own goals and/or reporting. Who A founder or Head of Revenue/Finance/GTM should own this with analyst support, since it’s critical to your growth. If you lack bandwidth in-house, talk to us. We’ve helped multiple SaaS, E-commerce and healthcare startups stand up and run their weekly GTM cadence. Where Build reporting in one place and with one data source. Use Equals to get spreadsheet, BI, and AI capabilities on top of your database, CRM, payments, or other system of record. If you have multiple data sources or systems, use Mozart Data to centralize the data and set the foundation of your data stack. If this resonates, lets talk! Our new Core Startup Reporting package helps you establish your own cadence! #saas #ecommerce #healthtech #analytics #bi
