Rahi Jain’s Post

Good products are only half the reason why customers visit a store again and again. They come again for the REWARDS. Studies show this, too. Customers enrolled in loyalty programs are likely to spend up to 18% more than non-members. Each time your customers make a purchase, they're not just buying a product. They're earning points that unlock discounts, special offers, freebies, and exclusive products. This encourages more purchases and creates excitement for what's to come. For example, Sephora is known for its loyalty program, and it is successful partly because of that. Here’s how loyalty programs make customers visit again: - Every point earned is a reason for customers to come back. It’s like saying, "We appreciate you; let's see you again soon!" - Rewarding your customers for their purchases makes them feel valued. And a valued customer is a happy customer! - When customers know they're earning points with each purchase, they're more likely to add just one more item to their cart. If you've implemented a loyalty program, share your experiences below. Or, if you’re considering one, let us know what's holding you back! #customerloyaltyprogram #loyaltyprogram #ecommerce #ecommercemarketing #marketing #woocommerce #ecommercetips

With Black Friday and the holidays right around the corner, it’s more important than ever to do coupon codes right. And yes, it's very possible to do them wrong! Find out how to enhance your customer journeys this season with Ometria’s coupon code experience https://lnkd.in/g68y5mJA #customerexperience #coupons #retail #customermarketing

Get ready to easily increase AOV with upsell offers, before, during, and after checkout ➡️ Product recommendations and upselling, are responsible for an average of 10-30% of ecommerce site revenues. So, if you're not upselling this BFCM, you're missing out 🤯 Luckily, it's easier to do that now more than ever with Bold Upsell! Learn more in our latest blog and discover the power of upselling and cross-selling during BFCM—just like major retailers do! 👉https://bit.ly/47dKo2i Shopify #blackfriday #boldapps #shopifyapps

This weekend you’ll acquire thousands of new customers at steep discounts. Your margins will get crushed. Let’s boost repurchase rates and get that LTV back👇🏻 The average ecom brand has a 25% repurchase rate. And the odds that customers will repurchase decline rapidly after that first order. Most repeat purchases happen in the next 90 days. So here’s the plan: Order confirmation - Send an immediate order confirmation email/sms - Thank them! - Get them excited and build anticipation for delivery - Show related cross-sells Bonus: don’t forget about the thank you page. It’s a great opportunity for a post-purchase upsell to juice the AOV. Post-purchase sequence - very transparent shipping updates - Post delivery check in, are they enjoying the product? Show ways to use the product if applicable. Anything they need? - Satisfaction Survey, is the product a gift or for the buyer? This important for future personalization. - Ask for a review/testimonial/share Bonus: don’t neglect the unboxing experience. Make it special. Early December - Remind them of loyalty points, cash back periods, vip-only incentives - Keep sharing the delivery and order deadlines for Christmas. Create urgency. Mid-December - Be very clear about shipping. Last day to ship. - Consider express shipping upgrades - Last minute gift ideas - Push those e-gift cards Post holiday - more thanks and gratitude! - Consider a year in review - Start priming customers for new year with sneak peeks of product launches and end of season sales It goes without saying, but each of these touch points should be personalized. You have plenty of data in Shopify, Klaviyo, your data warehouse, CDP…use it. Wishing you all big things this holiday season. What else are you doing to boost LTV and repurchase rate before the new year? #ecommerce #blackfriday #ltv #retentionmarketing

🚀 Boosting Your eCommerce Store's Average Order Value: Key Strategies Here are some effective ways to encourage customers to spend more: 📈 On the Homepage ⏺ Set a free shipping threshold to encourage larger purchases. ⏺ Use homepage offers and deals with a price threshold. ⏺ Implement loyalty programs to reward and incentivise repeat purchases. 🛍️ On Category Pages ⏺ Personalise the shopping experience based on customer behaviour and preferences. ⏺ Display best sellers, trending products, or recommended items to catch the customer's eye. ⏺ Consider product bundling and price anchoring to enhance perceived value. 🔍 On Product Pages ⏺ Employ cross-selling techniques by suggesting complementary products. ⏺ Use upselling strategies to offer premium or upgraded versions of products. ⏺ Offer finance options, especially for higher-priced items, to make purchases more accessible. 💳 At Checkout ⏺ Introduce cross-selling and upselling at checkout for last-minute additions. ⏺ Make the checkout process smooth and personalised, reinforcing the value of the purchase. For more strategies, check out the link in the comments. #ecommerce

Price isn't the only driver of online purchases. 💳 Traditional retail is obsessed with price wars. When most big store chains essentially sell the same things, price is frequently the only lever retailers have to win footfall from their competitors. 🚸 But digital commerce is different. 💻 Digital commerce is an intent based selling medium. Customers search 🔎 of products and solutions that they have an intent or interest in buying. They have consumer needs, customer missions and a shopping journey all of which they want to satisfy. Price, therefore, is only a small factor in their overall intent to purchase experience. Even if the physical product is the same, buying for a gift 🎁 comes with a different set of needs, missions and journey than buying for oneself 🧔. Buying for a business 🕴 has different decision factors than buying for a family 👨👩👧👧. Customers will pay more for a product they need tomorrow 📅 . They will frequently pay more to be able to personalise it, have it in pink, buy a much bigger pack or have it delivered to someone else directly 🚚 . While pricing is important, it's just the tip of the iceberg. Today's digitally savvy shoppers crave an all-encompassing experience. Selling your Total Product, which includes a variety of decisions factors, from lightning-fast delivery 🚚 to diverse gifting options 🎁, pack size flexibility 📦, and enticing subscription perks 🔄, is the best ways to build conversion, and may result in your customers being prepared to pay more for your products. Demonstrating through your Total Product how your solution satisfies your customers needs, missions and journeys will create a more sustainable, more profitable business than simply cutting the price and hoping it builds traffic. 🔗 Embrace the shift from a price-centric approach to a Total Product strategy, and watch your customer satisfaction increase and your sales soar! 💼✨ #DigitalCommerce #ecommerce #cpg #fmcg #cpgindustry #digitalstrategy #strategy #TotalProduct #BeyondPrice #ECommerceSuccess

🛍️ Overcoming Choice Paralysis for Higher Conversions in E-commerce 🛍️ We all love choices, right? But did you know that too many choices can actually hinder sales? 🤔 It's a phenomenon known as "Choice Paralysis," where an abundance of options overwhelms users and leads to decreased conversion rates. Let's dive into some strategies to tackle this challenge and boost your business: 1. Limit the Choices, Limit the Paralysis When it comes to product offerings or complex options, less can be more. Research shows that an excessive array of choices can actually lower conversion rates Imagine a grocery store with shelves full of 24 different options of a product. Guess what? only a tiny 4 percent of shoppers ended up buying something. Now, hold on! When they scaled it down to a mere six choices, the game changed drastically. A stunning 31 percent of shoppers decided to make a purchase 2. Clear Distinctions are Key Imagine you want to pre-order something, and there are buttons saying "Pre-order now" and "Pre-order today." Confusing, right? The thing is, "Pre-order now" takes you straight to buying, while "Pre-order today" adds to your cart. But this difference isn't super clear and can make decisions tough. Whether it's stuff to buy, different types, or even getting around, we need to make the options really easy to understand. Let's keep it simple for smoother shopping! 3. Simplify the Decision-Making Process Complex decisions can be overwhelming. Break them down into manageable steps and provide guidance along the way. A great example is how John Lewis assists customers in selecting a TV. Simple, step-by-step guidance can make a significant difference. Remember, your goal is to create a shopping experience that's enjoyable, efficient, and conversion-driven. So, take a strategic approach to choices, streamline the process, and guide your customers toward confident decisions. 🚀 Let's tackle choice paralysis and boost those conversions! 💪 #EcommerceTips #ConversionOptimization #CustomerExperience #Hick’sLaw  

How one simple shift helped us increase AOV by 62% (...and it can work for your eCommerce store too!) We've worked with dozens of lower-priced item eCommerce businesses. Most of them struggle to push average order values (AOV) over $50. They all do the same thing - discounts and promotions. And it never moves the needle. Most of the time we see it's the same issues. It has nothing to do with the customers or products. It's the strategy. Stores simply aren't giving shoppers enough reasons to spend more per cart. So we implemented one small but mighty change - refocusing 100% on higher AOV products and incentives. Here are the exact steps we took with multiple clients (and how you can copy this) ✔ Stopped advertising products under $30 and removed everything in this price range from the product catalog. ✔ Helped launch 2-3 new premium designs every month. More choices at higher prices encouraged larger basket sizes. ✔ Changed free shipping thresholds and added free gifts at certain spends. Giving bonuses at certain order values incentivised bigger spends. ✔ Perfected pricing levels around free shipping for maximum impact. Getting customers to add just 1 more item is a proven tactic. These small AOV-focused tweaks created major impact. Over 120 days, our client enjoyed incredible growth: - 62% increase in average order value - 200%+ rise in revenue - Higher customer lifetime value Moral of the story? Don't just work on getting more orders. Shift focus to increasing AOV. Give customers compelling reasons to spend more per order. Here are 3 more AOV-boosting ideas we recommend: 1️⃣ Product bundles 2️⃣ Tiered discounts at higher spends 3️⃣ VIP experiences for top shoppers Let me know if you have any more recommendations on increasing AOV

Are you in eCommerce? Preparation is key to driving profits. Consider using Google's key holiday or seasonal dates. Another great pair to this would be to consider a testing/experimentation plan. Account for auction based platform algorithms which take about 7-14days (with 50> conversions) to learn, so run your tests for at lead two weeks.

For those ever-cautious shoppers, the value of the coupon code is undeniable. Find out how retailers can enhance the coupon experience with Ometria 👇 https://lnkd.in/g68y5mJA #retailmarketing #customerexperience