Rahi Jain’s Post

#CashMoves: As I journey back to Dallas from the Atlanta Market event in Georgia, where I met with clients, I engaged in a fascinating exercise: observing people using their mobile devices to shop on Amazon. This people-watching venture revealed several key consumer buying habits. It highlighted the critical role of user reviews and detailed product descriptions in driving purchase decisions, and the influence of Amazon's personalized recommendations in spurring impulse buys. I also noticed a trend towards spontaneous purchases, made while individuals were engaged in other activities. These insights, gathered during my travels, underscore the ever-evolving nature of consumer behavior in the digital age. Moreover, they stress the importance for brands to establish a presence on Amazon. Being a part of this expansive digital marketplace is crucial for brands to connect with the growing online shopper demographic and to remain competitive in the fast-paced world of e-commerce. #Amazon #FBA #FBM #Dallas #Atlanta #Ecommerce #Sales #Strategy #Revenue #Cash #Walmartmarketplace #Peoplewatching #Buyinghabits #Opportunities #Consumer #AtlantaMarket #Wholesale #Retail #Clients #TheMachineAgency #M #TMA #Brands

As promised last week, we're back with tips on reducing cart abandonment! Considering it's sitting at an average of 70% across industries, this area of potential revenue uplift should be at the top of your list 🛒 💸 Our latest post covers: 1. Reducing the length of checkout - we suggest ways to do this 2. Optimizing the checkout process - we walk you through how to analyze your current performance and how to improve 3. Examples of how other retailers successfully reduced cart abandonment rates - we've summarised how some of the big brands are getting it right Amazon, Nike, Walmart, ASOS, and other big brands have spent considerable time and resources implementing strategies to reduce cart abandonment. Read through our newest post to see how you can take inspiration from these strategies and avoid reinventing the wheel - https://publit.as/4bsHxnX #cartabandonment #retailstrategy #retailanalysis

Walmart is Amazon's biggest competitor in the e-commerce space. If any company has the potential to take a significant market share from Amazon, it's likely to be Walmart. For brand owners, working with Walmart should be a top priority. They must put in a lot of effort and focus to succeed on Walmart's platform. This involves understanding Walmart's unique policies and customer base, optimizing product listings, and leveraging Walmart's advertising tools. In addition, brand owners should build strong relationships with Walmart's team, stay updated with platform changes, and continuously refine their strategies based on performance data. By dedicating time and resources to Walmart, brand owners can tap into a vast customer base and enhance their overall e-commerce success. #walmart #Amazon #ecommerce #business

Walmart Marketplace is not just surviving but THRIVING in a slowing market! The retail behemoth is capitalizing on strategies previously dominated by giants like Amazon and Target. Walmart is: - Revamping its stores to be omnichannel optimized - diving deep into health services - double and tripling down on advertising - making huge evolutions in regards to digital payments It's clear they're not just about in-store purchases anymore With high-end brands entertaining Walmart's platform and plans to tap into lucrative revenue streams, the future is looking incredibly bright for the world's largest retailer. #Walmart #marketplaces #RetailInnovation #MarketTrends https://lnkd.in/gxwyKGWZ

🏪 Walmart's big moves for sellers: Are you in or out? Explore the innovations that will change the game. Want to reach more customers and sell more products on Walmart? Looking for new ways to improve your customer experience & sales? Struggling to keep up with the demands of the busy holiday season? Walmart’s 2023 Seller Summit was a game-changer for sellers. Walmart announced a number of new features and initiatives that will transform the way sellers sell on their platform. Walmart’s New Features and Initiatives for Sellers: 1- Brand Shops and Brand Shelves 2- Local Pickup and Delivery 3- WFS for Big and Bulky Items 4- WFS for Multi-Box Shipments 5- Expand to Chile 6- Peak Season Storage Fee Waiver 7- B2B and Refurbished Sellers 8- Enhanced Advertising Options 💡 Curious to know more? Click the link in the comment section to dive deeper. Walmart Seller Benefits: 1- Increased sales 2- Improved customer experience 3- Reduced costs 4- Enhanced brand visibility 5- Expanded market reach 6- Simplified fulfillment process 7- More competitive pricing Walmart’s new features and initiatives demonstrate its commitment to supporting sellers and helping them succeed. By providing sellers with more tools, resources, and opportunities, Walmart is creating a thriving marketplace that benefits both sellers and customers. 🔔 To get more updates like this stay tuned with us! #Walmart #Sellers #Summit #eCommerce #DigitalMarketing

Should you sell on Walmart Marketplace? No. Yes. Maybe. I get this question almost every day. “Eric, this Amazon launch has gone great.” Should we launch on Walmart and TikTok Shop? And Macy’s.com and Kroger and Greatstuff.net? Although I’m VERY bullish on Walmart marketplace… And we launch plans on both for living… My answer is often “no”. I’ve made cases for both marketplaces. At some point, the answer is going to be yes. But you have to know what you’re getting into. -> Walmart Marketplace is much smaller than Amazon. -> The Walmart customer is a value shopper. -> Ad conversion *can* be lower than Amazon. Here are some good reasons to turn to Walmart: -> You can handle another layer of complexity. ✅ -> Your Amazon foundation is built and solid. ✅ -> You’re planning to pitch to Walmart Retail. ✅ (⬆️ You want to prove product fit.⬆️) -> You’ve launched into Walmart Retail. ✅ -> Theres a case of resellers gone wild. ✅ (Thank you Derek Gould for the last one.) Most agencies will say “yes”, as long as you’re willing to pay. But the right answer might be “no”. Until you’re really ready to run in a new direction. Chart credit to SimilarWeb. Link in comments. ——— 🔹 We grow brands on Amazon. 🔹 We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #amazonagency #retailmedia #shoppermarketing #othercoolstuff

Mastering the Amazon Checkout: Optimizing Marika Fit Channel Strategy 👖 Lace Up for Stronger Amazon Sales We've reviewed countless product listings on Amazon's hallowed virtual shelves. Stephanie Moyer please let me know if your Amazon team has any feedback? But Marika Fit leggings listing sparked an intriguing discussion about optimizing their overall channel strategy: 1.     This Vendor Central listing epitomizes the bare-bones, brand-control-limited approach typical of that model's hands-off philosophy. 2.     Those basic images and sparse bullets? They signal how Vendor Central may work for commoditized products, but premium brands get boxed in without room to differentiate. 3.     If Amazon is just a supplementary side hustle, then Vendor Central's simplicity could suffice. But brands with loftier ecomm ambitions need the listing autonomy of Seller Central. 4.     While tweaking this listing could boost sales incrementally, the real key is first crystallizing Amazon's intended role within their omnichannel retail strategy before choosing Vendor or Seller. #EcommBrandStrategy #AmazonOptimization #OmnichannelMastery

Walmart is the world's largest retailer, with over $572 billion in net sales in 2022. But how does it achieve such impressive numbers?  What is the secret behind its success? Let’s explore the Walmart business model and how it creates value for its customers, suppliers, and shareholders. Walmart operates a differentiated Omni business model with three primary units comprising Walmart USA., Walmart International, and Sam's Club (a membership-only warehouse club), together with Walmart +, a subscription service launched in 2021. This business model is based on four key strategies: lead on price, differentiate on access, compete on assortment, and deliver a great experience. 👉 Lead on price: Walmart's core value proposition is to offer everyday low prices to its customers. - Walmart achieves this by leveraging its massive scale, efficient supply chain, and data-driven decision-making. - And it also offers financial services, such as money orders, prepaid cards and wire transfers to its low-income customers. 👉 Differentiate on access: Walmart's omnichannel approach allows it to reach customers wherever they are, whether online or offline. - Walmart has over 11,500 stores in 27 countries, and e-commerce websites in 10 countries. It also has a mobile app that enables customers to search and buy products. - Walmart +, the subscription service, offers unlimited free shipping, unlimited delivery from its stores, and discounts on fuel and other products. 👉 Compete on assortment: Walmart's product portfolio is diverse and extensive, ranging from grocery and consumables to home and apparel, to technology and electronics, to health and wellness, and more. - Walmart sells both licensed and private-label merchandise, catering to different customer segments and preferences. - Walmart also partners with third-party sellers to offer millions of additional products on its online marketplace. 👉 Deliver a great experience: Walmart's customer-centric culture is driven by its founder Sam Walton's philosophy of "saving people money, so they can live better". - Walmart invests in enhancing its customer service, store design, and digital capabilities to provide a seamless and convenient shopping experience. Walmart's business model has enabled it to become a global leader in the retail industry, with a loyal customer base, a strong brand reputation, and a competitive advantage. However, Walmart also faces challenges from rising competition, changing consumer behaviour, and social and environmental issues. What do you think of its business model? Do share your thoughts! #Walmart #BusinessModel

Temu Cross-Shopping Insights Facteus' #retail cross-chopping diagram reveals intriguing cross-shopping trends between Temu and major retailers like Amazon, Walmart, Target, and Dollar General. Key findings include: - 45.4% of Temu shoppers also shop at Walmart - 43.7% of Temu shoppers also shop at Amazon Are these Temu shoppers moving spend away from Walmart and Amazon? Learn more: https://lnkd.in/ezk8B4F6