Marketing+ Privacy+ Data Ethics | ex-FTC / White House Presidential Innovation Fellow | HHS, VW, Samsung, Neustar, Digitas, Essence
This shows what regulators, industry and Google thinks. Also interesting to see: 🔥What do consumers think about "privacy preserving" actions of the ad industry??? 🔥 🔥 We in the ad industry often tout our efforts to protect privacy, but do consumers see through the facade? " The research cites attempts to dive into the reality of consumer perceptions regarding our 'privacy preserving' actions." Spoiler: consumers aren't buying it either!! ❓ What’s what: A study at the Federal Trade Commission Privacy Con explored consumer perceptions of #onlineadvertising #privacy. Led by Klaus Miller, it surveyed ~1700 US consumers, analyzing both intrinsic and instrumental privacy aspects. https://lnkd.in/e7B8i4dg ❗ Why it matters: Results: While PETs like the Google Privacy Sandbox offer technical improvements, they do not necessarily enhance consumer perceptions of privacy. Behavioral targeting was found to significantly violate consumers' intrinsic privacy preferences, while contextual targeting viewed more favorably. ↔ Between the lines: Despite efforts to enhance privacy through PETs consumer perceptions of privacy violations remain largely unchanged. While keeping data on the consumer's device improves perceptions, the method of targeting—whether at the individual or group level—it does not significantly impact perceived privacy violations. 🔍 Zooming out: This underscores the need for a consumer-centric approach to online privacy. The industry needs to prioritize consumer perceptions and educate them about privacy practices to align technical solutions with consumer expectations. It's essential to prioritize the perception of consumers over the interests of big tech, steering away from broken ad tech models towards more transparent and privacy-conscious practices. #advertising #marketing #brands #agencies #adtech #martech #cookieless #privacy #dataprivacy #consent Net Net.....Another delay??? https://lnkd.in/eBaUrafw
Klaus Miller
2mo
Thanks for the shout out Raashee! w./ Kinshuk Jerath
Digitization Enthusiast and Senior IT Professional with extensive Project Management experience
2moThanks for sharing this insightful research on consumer perceptions of online advertising privacy!👍🏻 The study's findings about behavioral targeting vs. contextual targeting and how they impact consumer perceptions are particularly interesting. 🤯 Great post, Raashee Gupta Erry 🌟