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🚀 Exciting Progress in our research project on Optimizing Distribution Strategies for SME Banking! Our SME Banking Community has just wrapped up its program before the summer break, but before we enjoy a little downtime, we held a very important online session this Tuesday. The event focused on the first of the three key topics within our ongoing research project with VeriPark: Segmentation strategies for SME Banking During this week’s session, we discussed the critical role of segmentation in understanding and serving the diverse needs of SMEs. From identifying key segments to tailoring products and services, we explored practical strategies for mastering segmentation and driving impactful outcomes in the SME banking sector. Our guest speakers shared their insights and experiences on their institutions' segmentation practices with the whole community. Thank you Balan Kj, Atilla Derman, Juan Luis Huitz, Zubair Ahmed and Ken Burke for a wonderful session! Stay tuned for more updates as we continue to explore Channels evolution and Services unification in the upcoming months. We look forward to sharing our findings and best practices with the banking community! #SMEBanking #DistributionStrategies #Segmentation Lukas Dzuroska, Dorota Valkova, Banu A., Catherine Vanmarsenille

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