When I’m talking to Propellic - Travel Marketing clients, there’s a theme which often comes up that I don’t understand: a reluctance to test new marketing strategies. Your company could have a monthly target of 2,000 bookings, and a $100,000-per-month marketing budget to hit it. You can hit those booking numbers with your $100,000 budget in a trusted channel like a Google Ads Performance Max campaign. But you’ve never tested a Dynamic Search Ad campaign… If you're not regularly testing new ideas, your sales environment could become more competitive and you’ll lose out. So why not take 10% of the monthly budget, and spend it on dynamic search ads? You could spend $90,000 of your $100,000 per month marketing budget, and generate 6x return on ad spend. Then… You could take the remaining $10,000, test two new strategies, and generate 10x return on ad spend. By not spending that magic 10% of the budget on testing new ideas, you’re: 🔔 making yourself vulnerable to market changes 🔔 missing chances to drive bookings and revenue That should ring alarm bells. So test, test, and test again! 💬 Brennen Bliss
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Tourism sales & marketing professional that helps destinations generate ROI with world-class data. Proud Dad! 🌎 🛫
1moGreat points, Brennen! It’s easy to ask “what if it doesn’t work?” But when it does, it’s always met with “why didn’t we try this sooner?” This is a fantastic reminder to never underestimate the power of trying something new. 💡