rhode skin taking "show it, don't say it" to the next level with their pocket blush campaign launch 🤭💓🤩
They also did a great job of showcasing their knowledge of what ISN'T going well in the industry and using it to their advantage! I'm sure we have all seen the complaints of "shrinkflation" in the beauty industry... instead of just hoping for the best, they got out in front of it and spun it into an ADVANTAGE that everyone wants a piece of!
This marketing campaign is amazing! Everyone’s talking about it too so you know they’re doing something right 😍
Imagine this with mens grooming products 😂
Rhode nailed it with this campaign! This is what it looks like to truly understand your audience while showcasing an amazing product.
their content team just never misses 💅🏻💅🏻✨✨
It was honestly so unique! Can't remember another beauty campaign with a similar creative direction.
They know how to launch.
Yesss! Love how they utilize their CEO in unique ways! LOVE
Great one! Love the visuals and the inclusivity 💖👏🏽
Senior Content Creator (not the Influencer-kind) 👽 Ich bringe Gefühle in Worten zum Ausdruck
1moRhode is killing it in the marketing game again ... teasing the new product (first rather abstract – is it a lipstick? Is it blush?), showing other creators testing the blush for weeks, then finally telling us the release date and having Hailey show all the products, PLUS the change in colour of their logo fitting the new product ... demand creation par excellence *chef's kiss*