We're excited to welcome our new Creative Director to the team! Happy to have you on board, Craig!
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Are you curious to know where I work? Check out this short video! P.S. I have a short cameo at the very end of the video 😁 .
Welcome to the TRL team
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One of Mary Poppins famous lines was "I'm practically perfect, in every way." But do we really need to be perfect? This article, written by Brandon Hughes at Charter Solutions, makes "perfect" sense. #commonsense #brandonhughes #perfectsense
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POV: it's March 2022 and you're looking for your next career move. Me: How big is the strategy team currently? Guo-You Chew: We don't have one. You would be Tommy Singapore's first ever strat hire. Me: cool. coolcoolcoolcoolcoolcoolcoolcoolcool. Every strategist goes through some form of imposter syndrome. Me especially so when I took the leap of faith to help start Tommy's strategy team from scratch in Singapore. And since then, it's been an absolutely wild 1.5 years growing Tommy's strategic offering together with Bernice Dela Cruz, my partner-in-crime. Ngl we struggled in the beginning, and a lot of times I had no clue what I was doing. But I learnt shamelessly on-the-go and trialled with error. Most importantly, I had the trust of a team that didn't freak out every time I said, "I don't know if this will work, but I really think we should try". Tq and sorry to Esther SCY who has bore the brunt of my excited/uncertain work energy. And through 1.5 years of "not knowing if this will work but really thinking we should try", together we've achieved some pretty amazing things: - did a ton of cool shit - highlights include launching Prime Video in the biggest SEA markets, and dropping some influencers 600 feet high for YouTube - won a bunch of pitches from exciting brands like Garena and Google, against some stiff competition from industry giants - brought in the agency's very first Spikes Asia award - elevated the creative team's strategic thinking with Mark Lawrence Ong, a rare breed of creative director that wants strategy involved throughout the creative process All these things wouldn't have been possible without a culture that welcomes failure and learning from it, a team that takes the work seriously but not themselves seriously, and a pantry that keeps my spirits up even in the lowest of days (shoutout to our never-ending supply of Cheezels). I rarely post here but I think credit has to be given where it's due. All love to Tommy.
Meet Senior Creative Strategist Chin Ying, affectionately known as ‘strat-perstar’ by the creative team. While he’s not deep in research scouring for cool insights and fresh strategic segways, he eagerly waits on Tommy to take on a cup noodle brand so he can taste test every product for ‘research purposes’. P.s: Any takers? Stay tuned for his upcoming entertainment series where he will be sharing bulletproof creative levers for ideas that entertain—watch this space!
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Certain types of people have that “fight” in them, whereas if you are on the opposing team… it’s going to be a tough, tough battle. However, if you align yourself with those types of people - you better believe, they will find ways to win, and keep winning. I am that type of person, and I like to partner with people who also have that “fight” in them. Together - we can accomplish great things. Are you that type of person? And, if you are looking for a partner in packaging to elevate your packaging efficiencies … we should have a conversation! I’m ready to be your Partner in Packaging! - The “Tall” Stretch Film Guy #quicktipswithquentin #thetallstretchfilmguy #packagingsolutions #partnersinpackaging
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That’s why it’s our goal to find you the right experts on the right terms at the right time, every time. Assembling a great expert team shouldn’t be so time-consuming and inefficient. Instead, allow us to take it off your plate with thoroughness, rigor, and no upfront costs.
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Proactive problem solving is key to a smooth running production or event. There are inevitably problems in any technical production, it's about having the knowledge & experience to pre-empt, identify & solve those problems before they become problems. Contact Black Maverick Media to make your next project a success! #MediaTechnology #MediaTech #ProductionSolutions #EventProducers #FilmProduction #BlackMaverick #FilmTech
At Black Maverick, we do more than just deliver Media Technology Solutions; we're proactive problem solvers dedicated to ensuring your production runs smoothly. With years of experience in the industry, we understand the unique challenges that event producers and film sets face. Our mission is to deliver proficient technology, streamline your workflow, and bring your creative vision to life. Let's work together to make your next project a success! #MediaTechnology #MediaTech #ProductionSolutions #EventProducers #FilmProduction #BlackMaverick #FilmTech
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Check out this interview with Director David Shafei about his process in helping create GEICO's Legend of the Lizard and collaborating with Dustin Dodd, Graham Unterberger and Ryan Raab. There’s a lot to love and learn here, which I will attempt to distill in a paragraph. Consider this your LinkedIn thought leadership trigger warning. In my experience, one of the key ingredients that separates memorable work from the forgettable is at the production phase. Great work keeps getting better because everyone from clients to the agency allows room for the unexpected. Forgettable work is created by trying to make exactly what was “sold in” and treating scripts like blueprints instead of creative frameworks. It’s about embracing the classic “Yes, and…” mindset. Not just handing over to a director and saying “you figure it out and report back,” but engaging in an ongoing collaboration at every step along the way where everyone is constantly asking “how can I make this one thing in front of me even better?” This process has certainly led to the strongest work I've been a part of. It's also way more fun.
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How prepared is your organization for the next disruption? We can help. #artsmanagement
Post-Pandemic Guide for Sustainable Theater Operations Unveiled
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Higher, Further, Faster best personifies BIC’s out of this world team up with THE MARVELS! Shout out to all the SUPER teammates at BIC, Marvel Studios and VML (among many other invaluable partners) for making this collaboration possible! Hope you enjoy the movie opening today and the limited edition pens! To Learn more about our WRITE WITH MIGHT activation, see the links in the comments!
The Marvels Team Up with BIC to Write with Might
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