Premise’s Post

Traditional trade is a vital part of Mexico's economy, and remains a dominant force in Mexico’s mass consumption, despite the rise of modern retail and e-commerce. Encompassing small neighborhood stores, local markets, and street vendors, this channel reaches nearly 100% of the population, employs two million people, and accounts for 40% of the retail industry's value. In our latest blog post, which first appeared as an article on ExpansionMx, we share why it is important for brands to prioritize this channel to achieve market success, leveraging rapid, store-level data for strategic decisions: https://bit.ly/3WquhLT

Yesterday, the Premise team hosted an exclusive event for leading CPG brands in Mexico City. Juan Carlos Jouve Solis, our Director, Commercial North Latam, shared valuable traditional trade insights from Premise’s Rolling Census Data, and our industry experts, Santiago Posada Escobar, José Luis Fierro Briseño, and Magaly Miranda Delgado, also exchanged industry trends and best practices with our attendees. We enjoyed meeting the inspiring professionals at British American Tobacco, Coca-Cola FEMSA, Essity, Grupo Bimbo, Nestlé, Sabritas, Jose Cuervo, and Henkel. We are looking forward to our next gathering in the region.

Despite the growth of e-commerce, traditional trade remains dominant and represents 40% of retail spending in Mexico. To succeed in this market, brands and manufacturers should develop tailored strategies for distribution efficiency and product availability in traditional trade. In the latest article on ExpansionMx, Juan Carlos Jouve Solis, our North Latam Commercial Director, explained why prioritizing execution intelligence that provides up-to-date insights at the store level is critical to achieving this goal. Read the article: https://lnkd.in/eyga5YdB #Retail #Ejecución #Ventas #Consumo #latam

Introducing Yonny, one of our Contributors from Colombia. Yonny has been part of the Premise community since 2019. He enjoys using the Premise app to learn about new places and earn extra income. He values honesty and clarity in everything he does. It is thanks to our network of global Contributors that we are able to collect important data and insights around the world.

The traditional trade channel in Mexico has a broad reach and adaptability to local preferences, making it a vital part of the retail landscape but challenging to track. According to our latest insights, the top five categories in the sector are non-alcoholic beverages, confectionery, packaged foods, dairy, and spices, condiments, and sauces. Only Premise knows how these categories perform at the store level, enabling brands to uncover actionable opportunities to increase distribution and improve execution at POS. Learn more: https://bit.ly/4bv7Jy4

At Premise, we enable brands to measure in-store execution efficiency and identify distribution opportunities at the POS level. Our latest report shares actionable insights into the distribution trends of top personal healthcare brands in Bogotá, Colombia - down to specific neighborhoods. We identified a 9% opportunity for growth in distribution for the leading brand - but only Premise knows which stores. These granular census data help brands tailor their distribution strategies and ensure the right products are available where they are most needed. Read more: https://bit.ly/3xpvedD

We’re excited that Premise’s own Stephen Hunnewell and Chris Watson will be speaking next week at LEADx SUMMIT in Tbilisi! This dynamic summit and global accelerator brings together emerging, mid-career, and senior leaders from around the world. The event will explore pivotal topics including technology-driven democracy, digital diplomacy, combating disinformation, modern governance, effective leadership, and entrepreneurial innovation.

Our Employee Spotlight this month is Andrés López, based in Colombia. A vital team member and true asset, Andres expertly manages multiple tasks, serving as the key liaison between the Bogotá office and cross-functional teams. He consistently goes above and beyond to meet deadlines, all while keeping the team spirit high.

Have you ever considered the health costs of poor food safety? We reflect on our recent efforts in USAID’s Feed the Future Business Drivers for Food Safety (BD4FS) project in Senegal to reduce food contamination, mitigate pre-consumer food loss, and strengthen the overall food system. BD4FS asked Premise Contributors to map and report on the conditions at seafood landing sites, processing sites, and points of sale focusing on food safety and quality. Over 1,000 observations were collected, providing a detailed picture of conditions from fishing boats to households. Equipped with local insights, BD4FS can now design targeted interventions and further research, addressing specific gaps in the seafood value chain while Premise Contributors who directly observed food practices in markets became more sensitive to food safety issues around them. That is a strong win-win! Learn more about social and behavioral changes that were made possible in this project: https://bit.ly/3VADlNK

Did you know that in Mexico, “tiendas” (mini-markets) account for 68% of traditional trade and, on average, carry eight supercategories? Only Premise knows what is on the shelves and how the categories perform at the POS level in each neighborhood. Our solutions allow brands to increase distribution efficiency by identifying which stores, products, and execution elements to prioritize at the most granular level. Learn more about how we do it: https://bit.ly/4bv7Jy4