PPG’s Post

Exciting developments in the realm of brand protection! Mickey Mouse has entered the public domain, serving as a significant reminder for all of us in the industry. This moment underscores the importance of safeguarding our most precious brand assets. Are we utilizing our iconic brand visuals consistently and expansively to assert our ownership? Have we appropriately trademarked them? Let's draw inspiration from Disney's example and ensure that our brands remain dynamic and forward-thinking. Disney's approach towards this transition reflects their strategic positioning for success, even in the absence of Mickey Mouse. What are your thoughts on how this may impact Disney's image? Have they successfully positioned themselves for continued success without Mickey? #BrandProtection #IconicAssets #Trademarking #BrandStrategy #Innovation #Disney #MickeyMouse #StrategicPositioning

In this issue, we: (1) share how beauty was again the winning category for consumer spending for the year, (2) point to the firming in big-ticket spend which we see in mattress retail, (3) look at the Year of the Dragon and its effect on Asian-themed trail, and (4) explore how Disney's retrenchment to focus will impact the box office and retail over the next couple of years.

The retail buying experience is becoming more integral to the overall guest experience. The evolution of merchandising and revenue generation through retail at Disney parks is worth understanding. Then find a way to make that strategy relevant to your amusement park or attraction. Disney Parks, Experiences and Products

Did you know Walt Disney made way more money from Mickey Mouse's merch than the actual movies? Walt #Disney didn't have too many friends or business partners. The only successful long-term business relationship was with Herman 'Kay' Kamen, his merchandising #growth partner. Here's Kamen's pitch to Walt after seeing one of Disney's commercials: "This is dog$*it. I don't know how much business you're doing but I guarantee you, I'll match that business and I'll give you 50% of everything I will do over. I'm going innovate in merchandising in the same way you innovate in animation" After that, he secured the #licensing agreement for all Disney merch for the next two decades 🚀. #pm #productmanagement #kaykamen #merchandising

Here’s a motivational banner I designed for my client Zenex Partners some time ago. Now adding to my portfolio. The message is powerful: “All our dreams can come true if we have the courage to pursue them.” - Walt Disney. The bold red theme aligns perfectly with Zenex Partners’ branding. Importance of the Banner: The banner was crafted to inspire courage and determination at the start of the week. Red, symbolizing energy, passion, and action, aligns with Zenex Partners’ branding, reinforcing their values and evoking motivation. The quote, paired with a smiling Walt Disney, adds a personal touch, making the message more relatable and inspiring. #MondayMotivation #DigitalMarketing #GraphicDesign #MotivationMonday #Inspiration #ZenexPartners #WaltDisney #Branding #DesignPortfolio #CreativeDesign #MotivationalQuotes #RedTheme #Marketing #SocialMediaDesign #DesignInspiration #ProfessionalDevelopment #LinkedInCreatives #CareerGrowth

Disney's marketing strategy is more than just a fairy tale - it's a masterclass in branding. We explore how they've built a brand that's loved by millions. #Disney #BrandMarketing #MarketingTips

Disney's marketing strategy is more than just a fairy tale - it's a masterclass in branding. We explore how they've built a brand that's loved by millions. #Disney #BrandMarketing #MarketingTips

Does Disney have a serious brand problem? Just read this article from Creativepool with this headline and it mentions about rumours that are circulating about a potential Apple takeover. Having come back from Disneyland Paris over the last week (and my recent post about it being a brand experience masterclass) I'd say the brand is still in great shape. I do believe that Disney is a huge threat to Apple - mainly between their streaming services with acquisitions of Pixar, Marvel and Lucas Films of late, but as a brand that has stood the test of time and has always stood for something I think it is safe for now and has weathered many storms before this one. There is a bigger brand problem highlighted here that I fear though: These top huge brands with mega budgets and profits all seem hell bent on world domination, continually expanding into different and competing markets. When threats from rival brands come along, they hand over eyewatering pay checks and acquire them. This is not always a business development decision like it is for many other brands out there but just a simple way of eradicating any competition. However isn't competition good for brands? It harnesses creativity, keep the brand relevant and moving forward. As they state in this article the one thing that could be threatening Disney right now is "corporate greed and creative castration" but I think that can be said for any of the big brands right now. Resting on 100 years of legacy and heritage as a safety net is not enough in this fast paced world but nor should relying on simply writing checks to any big rival that comes along. What are your thoughts? 🤔 See full article in the comments. #disney #brand #competitors #legacybrand #competitiveanalysis #branding #brandstorming

At RJ Brunelli & Co., we resonate with Walt Disney's inspiring words, “The way to get started is to quit talking and begin doing.” This quote reflects our proactive approach in the dynamic world of retail leasing. We believe in taking decisive action, moving beyond discussions to tangible steps that bring retail visions to life. Whether it's developing new properties, finding the right tenant mix, or transforming underperforming spaces, our focus is always on doing. We embrace this ethos of action, recognizing that real progress in retail real estate comes from concrete efforts and dedicated execution.

In 2022, Disney reigned supreme in the world of licensed merchandise, amassing an impressive $61.7 billion in global retail sales, according to License Global. Their extensive array of intellectual properties is the driving force behind this success, with collaborations spanning various industries. Meanwhile, Dotdash Meredith secured the second spot, capitalizing on its trusted magazine brands. A different strategy is at play for Authentic Brands Group (ABG), which specializes in acquiring iconic consumer brands and celebrities' likeness rights. ABG's impressive $24.1 billion in licensed merchandise sales highlights their unique approach in the industry. Disney's dominance and ABG's innovation shine through in this report. . . . . #adplulstudio #Disney #LicensedMerchandise #RetailSales #IntellectualProperty #Collaborations #Celebrities #GlobalSales #Entertainment #SuccessStory #Innovation #BusinessStrategies #MarketLeaders #RevenueGrowth #IndustryInsights #Merchandising #BrandLicensing #EconomicImpact #RetailIndustry #BrandDevelopment #MarketTrends #Monetization