Power Digital Marketing’s Post

Looking for a controversial take from Ben Dutter? Here's your daily dose: eliminating promotions from your fashion marketing strategy could be the right move for your business. Below, Ben breaks down how taking away common promos like BOGO or % off can positively impact profitability and LTV. -- You can learn more about our Fashion Division and see more case studies here: https://lnkd.in/gaFw_nu9 #fashionmarketing #growthmarketing #ecommerce

Are stock photography banks dead? We sure think so. While our creative team continues to take an intentional and hands-on approach to workflow through data and design, AI tools can make historically tedious processes incredibly efficient. Managing Director of Creative, Joe Hollerup, discusses how we leverage one tool in particular for custom stock photography needs, and how resistance to these new technologies is a miss. #creative #creativedirector #ai #artificialintelligence #photography

Keep up with this week's TikTok trends while we get busy kicking off Q3. Check out our teaser below, and contact our team today to see the full report.👇 https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktokforbusiness #tiktokshop

Our suite of proprietary tools can help CMOs and their businesses gain a valuable edge, from cohort analysis to our incrementality testing. Explore novaIntelligence and more here: https://lnkd.in/gdJY6d9p 🎤: Chief Strategy Officer, Ben Dutter

Innovation is at the core of what we do. At Power Digital, every department is empowered and expected to iterate on and develop their product and service throughout the year. Our Innovation Summit provides them the opportunity to present these new ideas to executive leadership, our Revenue team, and our Client Services team, so every pillar of our organization is in lockstep on how our services are evolving and each can share these with our clients and partners. 🎤: SVP of Activation, Samantha Kress #innovation #growthmarketing #agency #executiveleadership

Hot off the press from Cannes Lions 2024, our partners at Meta shared some great insights and big announcements around advertising features, including: 👉 New ROAS numbers (hint: they're up compared to Meta's previous study!)  👉 Positive ROAS insights from Advantage+ Shopping Campaigns  👉 Launch of the new Threads API  👉 Paid marketing messages on Messenger Swipe for more details, and check out the full roundup of updates here: https://lnkd.in/gWDj46nw #meta #advertising #digitalmarketing #growthmarketing #ai

Ready to shop? 🛍️ We're gearing up for another exciting and successful Prime Day, landing on July 16-17, for our clients. Below, Amazon Ads Partners shares their top 5 tips for a successful online event. #amazonmarketing #primeday #primeday2024 #retailmarketing #amazonads

It's official—Amazon Prime Day is July 16 and 17! This annual shopping event offers an incredible opportunity for brands to boost their visibility, attract new customers, and drive significant sales. Here are some tips to make the most of Prime Day: 🎟️ Utilize Coupons and Prime Exclusive Discounts: Offering special discounts and deals exclusive to Prime members can greatly increase your product's attractiveness while also converting new and on the fence customers. These promotions not only drive higher sales but also enhance your brand's visibility in the competitive Prime Day landscape. 📈 Implement a Robust Search and DSP Ad Strategy:  Leveraging Amazon's Search and Display (DSP) ads can help you reach a broader audience, enhance product discoverability, and maximize your return on investment. Our team can help ensure your campaigns are well-optimized, touch each stage of the funnel leading into and out of the event, and are tailored to Prime Day shoppers. 🚀 Focus on Driving New-to-Brand (NTB) Customers: Prime Day is an excellent opportunity to attract NTB customers. With traffic surging on Amazon during these two days, it is critical that you craft compelling offers and push targeted ads to capture the attention of shoppers who are new to your brand, expanding your customer base and fostering long-term loyalty. Start planning your promotions, refining your ad strategies, and gearing up for an amazing event. Our team is always here to help: https://lnkd.in/gJFENWZa #amazonmarketing #primeday2024 #ecommerce #retailmarketing

Our Chief People Officer, Julie Zubak, has a simple piece of advice to other companies looking to improve their employee retention rate: listen and act. #companyculture #people #executiveleadership #leadershipstrategy