PostHog’s Post

This is what startup recruiters actually see when you apply for a job. Warning: it's not pretty. When (good) startups hire, they get a lot of applicants. In the last 12 months, we received over 9,000 applications, or an average of 460 applicants per role. All of these are fed into an applicant tracking system like Ashby, Greenhouse, or Lever. These are designed for speed, not to make you look good. Here's how to maximize your chances of getting an interview – it's not rocket science: 1. Write a short and obviously personalized cover letter 2. Keep your CV simple and up-to-date 3. If you can, get a proper, warm referral

Without product-market fit, you've got nothing. To find it, follow these five steps. 1. Find a significant problem to work on 2. Validate the problem by talking to users 3. Get users to use your product 4. Keep users coming back 5. Onboard your first five reference customers

If you’re not into dogfooding, you’re doing life wrong. At PostHog, we dogfood all the time. 🐶 It helps us get fast feedback 🐕 It means we ship a higher-quality product 🐾 And it ensures we maintain customer empathy Dogfooding works especially well for us because we’re our own ideal customer. We build tools for companies that look like ours. It’s an essential part of our development process. This is how we dogfood, with a bunch of examples.

Traditional sales: 🕵️♂️ Extract more info than a stalker 😴 Give a really generic demo 👩💼 Don’t give a price! Say you’re going to “circle back” 🤑 Hit ‘em with sticker shock 📚 Write a contract longer than War and Peace 🤦♂️ Success?! PostHog sales: 😀 Publish all your pricing and sales process in a public handbook 😃 Give a personalized demo with a tech person 🥹 Start using PostHog, for free, within a week 😭 Choose your own discount 😱 Actual success!

Coming never: PostHog, but purple.

💸 PostHog’s Official Low Effort Negotiation Framework for Busy People Negotiating With Salespeople 💸 Step 1: Ask “Is this the best price you can offer?” 🤔 Step 2: Stay silent. The first person to speak loses. 🤐 Step 3: Keep staying silent until they give you a deal. 🤝

At PostHog, we've written job ads that have received 9,000 applicants in the last 12 months. And, recently, the quality of applicants has gone way, way up. Why? 1) We’re putting a lot more effort into making our job ads interesting and unique 2) We only advertise on our own website. Sorry, LinkedIn A lot of people we interview also say they love our job ads. Which is weird. But nice! Here are some tips for how you can write great job ads. First the obvious ones: 📝 Keep your list of requirements as short as possible ‼️ Explain what the hiring process is 💰 For the love of god, say what the salary is Now some less obvious ones: 👩💻 Get someone who can actually write to write the job ad 🤠 Be genuine, or even weird 🚫 Say who the role is not for