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How user research inspires features on the Plum app – making nutrition intuitive for our women users. An analysis of our telehealth consultations revealed that women scheduled most of our nutritionist appointments. A deeper analysis revealed that a majority of these appointments were related to weight management. It felt like a blanket term. Jahnavi Koganti, our UX researcher, spoke to some of Plum's users who'd consulted with a nutritionist to understand this better. Her findings? - 40% of these weight management consultations are for managing PCOS. - ~15% were related to dietary care during pregnancy and post-partum. - A majority of the consultations for specific health-related concerns were from the elderly group – ranging from thyroid, fatty liver and gut-related issues to arthritis, breast cancer, thalassemia, and more. These insights helped us improve the experience on the Plum app, here are two notable examples: - More context on our telehealth doctor profiles - In-app assessments that help users approach their issues more scientifically, even before consulting with a nutritionist Our research team loves talking to our users – so much that they want to make their own community. If you're a Plum user and an avid product enthusiast, apply here: https://tally.so/r/nWo4vJ

If you're a Plum user and an avid product enthusiast, apply here: https://tally.so/r/nWo4vJ

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