Phillip Denis’ Post

Here is a quick guide on some exciting research into the trends for customer data in 2023 from Plinc. Enjoy!

If you missed our latest webinar on the State of the Customer Data 2023, we've got you covered. We go through the findings on our study of becoming customer-first, the implications and challenges of being customer-first & most importantly - the solution!

Missed the latest Plinc Webinar on The State of Customer Data 2023? Don't fret, we made life a whole lot easier for you! Have a look below and check out our Webinar Recap for some key insights 👇

Missed the State of the Customer Data 2023 webinar? Don't sweat it - we've got the highlights for you here: https://lnkd.in/eY_bCQFi Get a quick peek into:  👉 The evolution of the customer-first mindset.   👉 The implications of customer-first ability.  👉 Unilyze, Plinc’s AI-enhanced, real-time data platform. #customerdata #customermarketing #martech 

LiSTNR's collaboration with DataCo introduces a ground breaking cleanroom solution, empowering brands to engage more effectively with their customers. By leveraging LiSTNR's first-party data, DataCo's financial data, and advertisers' data, brands can gain a deeper understanding of their customer base, leading to more strategic customer acquisition campaigns. This partnership revolutionizes how brands approach creativity, enabling them to tailor messages based on customer preferences such as music choices, content consumption habits, and work behaviours. Exciting times ahead for brands looking to elevate their customer engagement strategies - get in touch to see how we can help yours.

The strategic utilization of customer data has become the linchpin for success. As brands navigate the complexities of the data-driven era, Customer Data Platforms (#CDPs) emerge as indispensable tools, functioning as the nexus where data becomes a dynamic force for business success. ActionIQ | Acquia | Adobe | FirstHive | Customer Data Platform | Hightouch | Hull | Insider. | Leadspace | Lytics | mParticle | Oracle | Segment by Twilio | Tealium | Totango | Treasure Data

We’re proud to present VodafoneZiggo & BlueConic with our Platinum Prize for Best Customer Data Platform Solution 2024! 🏆 BlueConic is the customer data unification and orchestration platform of choice for the world’s most innovative companies. The platform's profile-centric architecture and intuitive design empower businesses to unify their customer data, activate it in real-time, and create highly relevant digital experiences at scale. “We’re honoured to be recognised by Juniper Research in the Best Customer Data Platform category for our work alongside VodafoneZiggo,” said Nicky Peterse, Lead Principal Customer Success Manager at BlueConic. “Telecommunications companies face a number of challenges that make it difficult to use real-time first-party data to support customer experiences. It’s great to see VodafoneZiggo deriving so much value from our platform, from unlocking new insights and acting faster, to generating better results for the business.” "VodafoneZiggo and BlueConic emerged as forerunners early in the judging process, despite unprecedented levels of competition,” explained Sam Barker, VP of Telecoms Market Research at Juniper Research. “BlueConic's advanced platform empowered VodafoneZiggo to revolutionise its customer engagement strategies, achieving unprecedented success in driving conversions, enhancing customer satisfaction, and optimising marketing ROI. This accolade exemplifies not only the transformative power of customer data platforms within modern enterprise, but underscores the value that can be achieved when industry leaders collaborate.” Discover how BlueConic can help you unlock better returns on your customer data 👉 www.blueconic.com

8 key strategies and best practices for improving CLV in recurring revenue businesses by Forbes Technology Council . 1. Develop a customer-obsessed mindset. 2. Integrate data from all sources. 3. Use multiple ML models. 4. Segment customers and offer personalization. 5. Optimize pricing. 6. Manage churn proactively. 7. Identify upsell and cross-sell opportunities. 8. Run referral programs. Conclusion CLV optimization is not just about acquiring new customers. It's about maximizing the value of existing ones. By implementing these strategies, you can nurture long-lasting relationships with your customers, drive higher revenue and foster brand loyalty. #customerlifetimevalue #businessgrowth #recurringrevenue

Ready to discover more potent and unified insights with a Single Customer View? We’ve detailed 6 compelling reasons why Single Customer View (or SCV) is pivotal for your business success. Learn how it revolutionises customer engagement and fuels growth. Read more: https://lnkd.in/en4paXHp #dataanalytics #dataanalysis #scv #datadriven #customerinsights

Every customer is intrinsically different, so a brand should treat each customer as a ‘segment of one’ according to their habits, preferences and channel engagement. In the latest Merkle blog, Steve Turner & David Thomas discuss some of the common technical challenges and considerations that brands can encounter when implementing their customer decisioning technology https://lnkd.in/esmgvee2