Dr. Philipp Herzig’s Post

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Chief AI Officer, SAP

One of my favourite things is to see the value our customers achieve by using our #AI capabilities. A great example is Gibson, Inc., a world leading, iconic musical instrument brand that has been shaping the sound of music for generations. We were so fortunate to have them join us at this year’s SAP Sapphire to share more about their story. Through partnering with SAP Emarsys, they have been seeing incredible results:  🎸 50% growth in email revenue in the first year since using SAP Emarsys. 🎸 27% increase in email impact on the business overall. 🎸 2x email engagement since using SAP Emarsys. 🎸 10% of total revenue driven by automation in one year.   And Gibson is just one of our 27,000 customers already getting great business benefit from SAP Business AI. I’ll start posting stories like these more frequently and I hope you enjoy them as much as I do.  Definitely check out the video and explore more on how Gibson drives customer engagement by rocking omnichannel: https://lnkd.in/dkSPRbPH   Sterling Doak, Jonathan Martz, Kelsey Jones

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Randy Ridenour

C Level Executive with a Proven Track Record in Growing and Scaling SAP Services and Solutions Practices

3w

Great post Dr. Philipp on Gibson Guitars and AI / SAP.

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Nicole Berg

Passionate Leader, Innovation Lover, Transformer, Top 10 Woman in Telco Industry, Top 100 Woman in Technology, Vorbild Spitzenfrauen Deutschland

3w

Insightful presentation Philipp!

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