Pharmaceutical Executive reposted this
Experienced Pharma Marketer | HCP | Congress & Events | Peer to Peer | Digital and Omni-Channel | Market Research | Competitive Strategy
Joe DeLuca and I collaborated on this piece to explore how AI is transforming (and also delivering) on how we connect with patients from a marketing perspective today and the challenges ahead: ✅ Precision targeting: AI is helping identify the right patients at the right time, potentially increasing the impact of treatments. ✅Personalized on-boarding: AI-powered tools can guide patients through treatment plans, boosting adherence and understanding. ✅Data-driven insights via online listening: We can now analyze online feedback in real-time, allowing us to better understand and respond to patient needs. But it's not all smooth sailing. How do we balance innovation with privacy concerns? And how can we ensure AI is used ethically and responsibly in patient marketing programs when it comes to health? #AI #Pharma #PatientMarketing #GDPR #HIPAA #Adherence Thank you to Pharmaceutical Executive & Miranda Schmalfuhs for the opportunity! https://lnkd.in/gaHzJnzj
Jay Abram
1w
Great collaboration!
Roger Mosley
6d
Very insightful and informative!
Great read!!