Peter Koechley’s Post

Head of Marketing at Rewiring America

1mo

Showrunners, creators, producers, directors, set dressers, tradeout folx -- let's talk! My colleague Brock Benefiel just publicly launched Electric Creatives yesterday, an initiative to help every show and film go electric on-screen -- from induction stoves on home reno / cooking shows to electric mowers and solar panels and more in narrative work. Feel free to reach out directly or sign up for more info at https://lnkd.in/epzqR3Vz.

4 Comments

Macon Phillips

Founder at Starling Strategy

1mo

This seems right up your alley Rick Klau :)

Cammie Croft

Chief of Staff & Vice President of Operations at Rewiring America

1mo

Brock Benefiel FTW!

1 Reaction

Julie Binder

SVP Brand & Communications at Maven Clinic

1mo

Brilliant. Nice work Peter.

1 Reaction

Amy O'Leary

Executive Leader in Narrative Strategy, Digital Communications and Media

1mo

Love this, it's so exciting!

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Peter Koechley

Head of Marketing at Rewiring America
2w
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Hey, if we're friends, you've probably heard me talk about going electric. (My kids just got me a custom "I 💚 heat pumps" T-shirt for Father's Day.) But unfortunately, most Americans are not friends with me. (YET.) I've been curious: What about those not-yet-friends-with-me Americans? What do THEY think or know about the idea of electric appliances, clean energy, solar, EVs, heat pumps, etc? That's why we partnered with the brilliant folks at Harmony Labs to have them do some of their trademark clever media analysis of the existing narrative landscape around appliances, cars, and electrification. And now, after some digging and some sifting, we have some fun results below:
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⚡️🔌🔋 New Research Report 🔋🔌 ⚡️ Electrification is critical for swift, comprehensive decarbonization. But policy incentives alone cannot establish this conversion to electrics. In a new partnership with Rewiring America, we explored how people encounter “electrics” online, and used media behavior to learn how to reach and move people toward a narrative for a pro-electric future. Discover our key findings: https://lnkd.in/ggZRZnmm Read the full report: https://lnkd.in/gtKbudQw
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Peter Koechley

Head of Marketing at Rewiring America
1mo
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Entertainment industry friends -- let's talk! You have an immense role to play in fighting the climate crisis by putting electric (non-fossil-fuel) machines on your shows and in your films. Induction stoves, electric lawn mowers, solar panels, and more. And we can help you figure it out (and in some cases, even get you free stuff). Read the Variety piece for more and sign up at https://lnkd.in/eC3rwMT2 (or just ping me).

Rewiring America

34,155 followers
1mo

Lights, camera, electrify! ⚡️🎥 We’re excited to announce Electric Creatives, a new initiative to help Hollywood productions get electric appliances onto their sets — and save money and time in the process. Get the full details in this Variety exclusive: https://lnkd.in/gDX2D7NN

Rewiring America Launches ‘Electric Creatives’ Initiative, Stacey Abrams and Jonathan Scott Among Advisors

https://variety.com

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Peter Koechley

Head of Marketing at Rewiring America
3mo
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Wondering what a heat pump is? A: Heating, cooling, and world-saving all in one machine. Here’s a great primer from the NYT (gift link): https://lnkd.in/eJaB22a9

Why Heat Pumps Are the Future, and How Your Home Could Use One

https://www.nytimes.com
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Peter Koechley

Head of Marketing at Rewiring America
5mo
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Have you heard about going electric, but don’t know where to start? This is the tool for you — a planner that can create a plan based on your actual home and household, using magical data science and a lot of HVAC know-how (thanks, expert advisors!). And huge h/t to everyone at Rewiring America who helped bring this into the world!

Tom Carden

Electrifying everything for everyone at Rewiring America
5mo

This is it: this is what we're doing here. Our Personal Electrification Planner gives you a personalized step-by-step guide to going all-electric where you live. This builds on everything we know about modeling upfront costs, bill savings, climate impact, government/utility incentives, and how to prioritize this work on your own home. Huge lift from the team, thrilled to see it out there! A lot of us touched this and I'm sure I'm about to forget someone. But I have to try: hat-tips to Tom Mercer, Spenser Garden, Sarah Ransohoff, Nick Stevens, Hannah Blumberg, Veekas Ashoka, Asaeli Junior Matelau, Rachel Partridge, Quentin Barber, MBA, CPM, MPP, Emiola Banwo, Owen the Invisible, Erik Shilts, Cora Wyent, Miki the Unfindable, Tarren Peterson, Mohammad Fathollahzadeh, Ph.D., BEMP, LEED AP, Talor Gruenwald, Wael Kanj, Xiaoxiao Zeng, Ren the Unlinkable, Gabriela Hills, Peter Koechley, our friends at Patronage and 3tone LLC, and everyone who tested, critiqued, nudged, framed, fixed, shaped, designed, researched, Oxford-commaed, and otherwise hustled to get this into the world. More to come! https://lnkd.in/gWytB8My

Rewiring America Launches “Personal Electrification Planner” Tool to Help American Homeowners Go Electric and Save Money

rewiringamerica.org
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Peter Koechley

Head of Marketing at Rewiring America
7mo
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This gift-giving weekend, here are 18 ways to say "I love you more than I love fossil fuels."

Rewiring America

34,155 followers
7mo

NEW: Our 2023 Electric Gift Guide is out now! We’ve got over a dozen recommendations for products that’ll super-charge your weeknight dinners, weekend barbecues, daily commutes, and days off chilling at home. Remember: The best buy is no buy, but if you must buy, charge it! ⚡ Explore our gift guide, and tell us in the comments which products have caught your eye: https://lnkd.in/g-CCbJkY

Electrify your holiday shopping.

homes.rewiringamerica.org
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