Introducing the latest edition of CREATOR NOW & NEXT, Pearpop’s quarterly creator trendspotting report. Dive into the future of influencer marketing with these four important trends shaping the industry: 1. Creators as Consumers: A New Market Force According to the Keller Advisory Group, 14% of U.S. adults aged 16-54 now earn income from their social media accounts. That’s 27 million paid creators influencing not just consumer behavior, but emerging as a significant consumer cohort themselves. 2. AI-Driven Creator Partnerships Revolutionize Marketing Artificial Intelligence continues to re-shape countless aspects of creator marketing. Brands leverage AI to sift through massive datasets, pinpointing the perfect creators for their campaigns based on engagement metrics. This tech-driven approach is redefining how partnerships are formed and executed. 3. Creators Propel Affiliate Marketing into a New Era The surge in creators participating in affiliate marketing is reshaping the digital commerce landscape, with platforms like TikTok Shop at the forefront. Fashion influencers on TikTok have seen a 50% increase in affiliate revenue by showcasing products directly available on TikTok Shop. 4. Micro-Influencers, Macro Impact Micro-influencers (10,000 to 100,000 followers) are the new stars of creator marketing strategies in 2024. Shifting from broad reach to quality engagement, these influencers emphasize trust and authenticity. Increasingly, marketers are amplifying content from more niche creators with paid media to achieve a killer combination of authenticity at scale. #CreatorEconomy #InfluencerMarketing #AI #AffiliateMarketing #MicroInfluencers #DigitalTrends #MarketingInnovation #Pearpop
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The first week back from a long holiday always feels like a whirlwind, especially with such thrilling news to share. As we gear up for an electrifying Q3, Pearpop is accelerating its growth, and we need talented individuals to join our dynamic team NOW! 🚀 We're on the lookout to fill these critical roles ASAP: 🔹 Senior Creative Strategist 🔹 Creative Strategist 🔹 Sales / Business Development Director 🔹 Sales / Business Development Manager 🔹 Influencer Talent Manager 🔹 Director of Finance 🔹 Director of Social Media 🔹 Executive Assistant If you’re passionate, driven, and ready to join THE CREATOR COLLABORATION COMPANY, Pearpop is the place for you. Be part of our innovative and collaborative environment where your skills and creativity can truly shine. 📩 Interested candidates, visit our Careers Page or reach out directly to learn more about these opportunities. We can’t wait to meet you! https://shorturl.at/rHBtU #Hiring #JobOpenings #CareerOpportunity #JoinOurTeam #Pearpop #CreativeStrategist #SalesDirector #TalentManager #FinanceDirector #SocialMediaDirector #BackendDeveloper #ExecutiveAssistant
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FEATURED WORK: THE CHIPOTLE "KEITHADILLA" You might be wondering... How did Chipotle partner with top TikTok creators to co-create its biggest new menu item of 2023? You know, the one that lit the internet on fire and led to record sales? The one starring Keith Lee, Alexis Frost, and 20+ incredible creators to spread the good word? Well, wonder no more.... with our latest case study film.
Pearpop x Chipotle: The "Keithadilla" Trending Menu Item
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Ad Age's Number of the Week: 85% Our new data from The Creator Rosetta Stone research with Creator Vision and The Harris Poll uncovered the staggering stat that 85 percent of creators have never heard feedback from marketers about how they evaluate their content (metrics and strategy) or what they think of their work. Meanwhile, 89% of Creators say they have audience insights that brands fail to access. Together, our research urges marketers to go past 'transactional relationships' and bring Creators early into your strategic development; share your goals and strategies. Proud to partner with John Gerzema Jennifer Musil and Jamie Gutfreund to help brands unlock a better, smarter way to work with creators and extract stronger ROI. https://lnkd.in/eaauV7Fb
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Today's the day! As Cannes 2024 enters its home stretch, we say it's time to re-charge, refresh and get our creative juices flowing again. Join us for a Poolside Lunch & Spa Day not to be missed: massage therapists, renowned mindfulness expert Ashley Wray, and inspiring sessions from Creator Vision Founder Jamie Gutfreund, Harris Poll CEO John Gerzema, and the one and only Alexis Ohanian Sr. It's all happening this morning at the 776 Villa. See you there!
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🚨 NEW SITE ALERT 🚨 Introducing the new Pearpop.com, unveiling Pearpop’s new positioning as THE CREATOR COLLABORATION COMPANY. 3+ years into the company and we have hit many milestones in our short life. Largest and fastest-growing Creator Community of 200,000+. Influencer Marketing Platform of the Year by Digiday. And now, a new milestone: 90%+ client retention rate with the world’s top enterprise brands. So why are the largest brands choosing Pearpop? FULL-STACK TECHNOLOGY FULL-SERVICE TEAM FULL-FUNNEL PERFORMANCE This powerful fusion allows brands to harness AI to pair with brand-perfect creators, activate inspired and memorable creator work seamlessly, and deliver unrivaled performance and ROAS. Pearpop. The Creator Collaboration Company. Trusted by the world’s best brands. Without further ado, new site here 👉
Pearpop | The Creator Collaboration Company
pearpop.com
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DID YOU KNOW... 85% of Creators NEVER hear feedback from Brands about how they evaluate their work? Introducing THE CREATOR ROSETTA STONE, a new tool to unlock the language of growth for creators and brands. Based on breakthrough new research surveying more than 600 creators from Creator Vision, The Harris Poll, and Pearpop, Creator Rosetta Stone unpacks a major obstacle to successful creator marketing: communication. Dive deep into the language of brands and creators and learn practical ideas for better creator collaboration. Full report below.
The Creator Rosetta Stone
creatorrosettastone.com
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Unleash your creativity with Mindfulness Tips for Creativity & Innovation featuring Ashley Wray, renowned Meditation and Mindfulness Coach for high performers. Her programming promotes creativity, improves communication, and creates clarity for decisive decision making. RSVP below and join us for a session not to be missed. It's all happening at our Poolside Lunch & Spa Day next Thursday. 👇 https://lnkd.in/g-xd3Svm
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Entrepreneur | Data/Analytics/Insights Exec | Advisor | Award Winning Author | Executive Director - MRII
2wPearpop - thanks for including our new research as your lead trend: Creators as Consumers, a New Market Force.” A full copy of our “Creators Unveiled” study is available here, along with a second study “Unveiling Influence,” which looks at the consumers of creator content. https://www.keller-advisory.com/projects-1