Partnership Leaders’ Post

Cloud Marketplaces are now an essential way for ISVs to sell software to customers. And in a modern GTM, Cloud Marketplaces and co-sell go hand in hand 🤝 Want to find out how @Cloudinary and @Rapid7 made their co-sell motions a cohesive strategy? Join us for a live webinar on February 1st where we’ll cover: How to overcome the common challenges of building out your co-sell motion What’s changing in the market and the new keys to nailing your co-sell strategy in 2024 Why linking co-sell and Marketplaces is crucial to building a strong partnership with Cloud Providers And much more! You can easily save your spot here 👉 https://lnkd.in/gC7w6a-J

Selling on cloud marketplaces alone can unlock 🔑 massive potential for companies. But for leaders willing to be proactive and invest deeper, there's even more opportunity waiting. 🚀 With intentional partnerships and innovative strategies, marketplaces can transcend being mere platforms - They can serve as springboards for innovation and scale, just as vital as any other GTM strategy. ➡️ Join us TOMORROW for a virtual workshop where Michael Levy from AWS Marketplace Development, Asher Mathew, Sam Gong, and Brian Johnson will share insights on leveraging cloud sales as a crucial component of your GTM strategy. Let's learn together how to maximize our use of cloud marketplaces. Registration for our virtual Cloud Sales Readiness tour in the comments. #CloudSales #GTMStrategy #Innovation

Struggling to keep your #SaaS offerings optimized in the ever-evolving cloud marketplaces? Introducing SaaSify: Your strategic advantage. 🚀SaaSify automatically adjusts to marketplace updates, ensuring compliance and maximum visibility. No more frantic maintenance! 🚀Focus on product development and business growth. SaaSify handles the technicalities. Stop wasting valuable time on marketplace maintenance. Try SaaSify today and unlock the power of automation. Book a Demo: https://lnkd.in/gExzNFVY #cloudmarketplace #awsmarketplace #azuremarketplace #gcpmarketplace #saasofferings #saasify

An elevator pitch is a simple tool but not always easy to figure out. It can be a very emotional decision for some and emotion tends to cloud our judgment and compromise our objectivity. When I’m working with an agency on their elevator pitch and I sense that happening, I’ll pause the action for a reality check and ask the group to rate what we have so far based on seven objective and relatively emotion-free criteria. Do we think the pitch is: Succinct? Targeted? Repeatable? Accurate? Flexible? Distinctive? https://lnkd.in/ez6XuArz #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch #agencypositioning

🏗️ Rome wasn’t built in a day; neither was cloud GTM success. According to Trunal B., growing with #cloud marketplaces also requires a slow, deliberate, and thoughtful approach, as you: 🐌 Listen for early indicators of alignment between your business goals, buyer preferences, and cloud GTM alignment 🚶 Set up the foundational processes to drive quick and early wins for your business, and finally… 🏃 Having found evidence of scale, go all-in with a multi-cloud #GTM strategy Find out what the "𝐂𝐫𝐚𝐰𝐥 ▶️ 𝐖𝐚𝐥𝐤 ▶️ 𝐑𝐮𝐧" approach to gradually scaling via cloud marketplaces is, and drive sustained revenue success through a modern, digital-first, and customer-centric channel. Tune into our free on-demand recording where Jay McBain, Trunal, and Brian Lawrence talk about how cloud marketplaces are changing the game! Visit 👇 https://hubs.ly/Q02mnMP70 #cloud #gtmstrategy

Success on cloud marketplaces is a lot like running a restaurant. It isn’t enough to know how to cook. Driving solid experiences, ensuring that your backend operates with seamlessness and agility, and collaborating with your partners, vendors, distributors, and other stakeholders are all critical in ultimately responding out-proportionally to your customers' needs. Ultimately, all selling (like in hospitality) is a service. The experiences you drive, both externally and internally, will dictate how you scale. Should you expect your Cloud GTM to take off? Yes! But is it going to be easy? Absolutely not! In this interaction with Jay McBain and Brian Lawrence, I dug into how software businesses can take a phased approach to what is really a time and resource-intensive journey on #cloud marketplaces. If you couldn't attend the last time, sign up here, and we'll send you a recording. 👇 https://hubs.ly/Q02mnMr-0 #hyperscalers #gtmstrategy

Cloud GTM journeys can be challenging, filled with internal alignment struggles and resource constraints LBH* Resource constraints are something all my fellow GCs and In-House legal teams can surely identify with. 😫 📑 ⚖ I am so excited that Tackle.io has launched Tackle Explore to pave the way for more SaaS companies to dip their toes into the Cloud GTM journey and see for themselves how marketplace-led sales can help make life a bit easier for those living the daily grind of sales. 📜 🤓 Now here's the Marketing approved part of the post 🤣 ... 🚀 For just $5k/year, SaaS companies can now: Launch a transactable Marketplace listing Identify ICP cloud buyers Accelerate deals via co-selling Enable Marketplace-led sales Capture real-time data and insights Learn more about Tackle Explore here: https://lnkd.in/gHjSV2hS

Best Growth Strategy for B2B Tech Companies - Cloud Marketplaes I recommend the upcoming Meylah webinar on Jan 31st. Join Chaitra Vedullapalli and Dexter Hardy as they dive into the strategies for generating significant revenue in Cloud Marketplaces. https://bit.ly/47zZmyW

🔍 Looking to enhance the visibility of your solution listings on cloud marketplaces? Crafting compelling titles is a critical step towards catching the attention of potential buyers. Check out this insightful guide on CloudCompete’s community forum that provides valuable tips for sellers on creating engaging and effective titles for their listings. Dive in to discover how a well-thought-out title can significantly impact your listing's success. 🚀 #CloudCompete #Marketplaces #listings #ProfessionalServices

🎢 Navigating #cloud marketplaces can seem like a complex journey… Buyers, sellers, and the platform all combine together to build a trifecta of value ♻️ throughout the commerce cycle. Add co-selling and relational dynamics into the mix, and the complexity further compounds. In a recent podcast, we had the privilege of hosting Pete Goldberg — Director of Alliances, NSA, at Own Company, to share his insights into the evolution of cloud marketplaces, the way it integrates into co-selling, and the key components ISVs should look out for, in order to scale. Catch his full interaction with our CEO Trunal B. here 👇 https://lnkd.in/grKtpcjR #aws #hyperscalers #marketplaces