🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess
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Here’s a glimpse of our recent collaboration with Lufthansa. A remarkable project that beautifully exemplifies how a seemingly simple idea can create an extraordinary brand experience, all thanks to the power of #Tech. Guided by Lufthansa's philosophy of 'Exploring New Horizons, we set out to offer influencers and consumers an Insta-worthy moment. Imagine being whisked away from the heart of Delhi to your favorite location in Europe in the blink of an eye! This phenomenal experience was made possible through our ingenious #TeleportationCafe, ingeniously installed at the iconic #Barista. Yet again, this accomplishment stands as a testament to Mindshare India's unwavering commitment to a tech-first approach. Stay tuned for more incredible journeys and brand adventures! #Mindshare #Lufthansa #Innovation #BrandExperience #LufthansaNewHorizons #AR #EmergingTech #LufthansaTeleportationCafe #AugmentedReality #GoodGrowth #DigitalMarketing
At Mindshare, we love creating unforgettable branded experiences for consumers. For Lufthansa we created a first of its kind Lufthansa Teleportation Cafe, where consumers were teleported live from Delhi to Europe in the blink of an eye. We also teamed up with niche lifestyle and travel influencers, news outlets & radio channels, who immersed themselves in this journey, fueling consumer participation. This is just the beginning of our tech-first approach to crafting extraordinary brand experiences. #LufthansaNewHorizons #Lufthansa #LufthansaTeleportationCafe #Tech #AR #AugmentedReality #GoodGrowth #DigitalMarketing Mindshare, Adam Gerhart, Helen McRae, Amin Lakhani, Ajay Mehta, Niraj Ruparel, Zubin Tatna, Advait Purandare, Neelav Bose, Nakul Agarwal, Debarati Roy (Debbie), Priya Keswani, Pankaj Suri, Akshay Singh, Somdutta Chatterjee, Arjun Malik, Madhav Handa, Akshay Kumar, Meena S.
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Pankaj Suri reposted this
Mindshare Global expects India to become its second or third largest market in the next couple of years, with the Indian business projected to grow two to three times faster than other major markets, Mindshare Global CEO Adam Gerhart told ET. #Mindshare #AdamGerhart #Business #CEO #India #Market #ETBrandEquity Himani Kalra | Prateek Jain | Manvendra Sharma | Pankaj Suri | Disha Kapoor | Shirin Soni | Yash Mishra | Aprajita Sobti | Muralidhar Thyagarajan | Sanjay Prakash | Deepshikha A. | HIRALAL SUTHAR | Rohan Mathias | Shubhang Singh
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I am proud to share our journey on how we took inspiration from Volvo’s vision on #Sustainability, transformed it into a futuristic world on #Metaverse and made Volvo ‘The First Ever Luxury Car Brand in India to launch their #ElectricVehicle on Metaverse’. It was truly amazing to work with Volvo Car India and a big thanks to Jyoti Malhotra, Amit Jain, Anuj Somani & Saniya Bijlani for believing in us and keep encouraging us to think of sustainable ways to launch their first EV #XC40Recharge in #India. Inspired by Volvo’s vision, we asked ourselves ‘Do we really need a physical event?’. As one single on-ground event can add tons of CO2 emission. And this thought led to the idea of launching the XC40 Recharge on Metaverse, as a single day metaverse event will emit little carbon compared to a physical launch and also allow us to create something truly innovative for the brand and immersive for the audience. That’s how #Volvoverse was born, a futuristic world equipped with innovative tech that runs on renewable energy. Also, the first-of-its-kind, cross-border #OneWPP project, in collaboration with Hogarth Worldwide, YONDER, Grey Group and Genesis BCW. A Big thanks to Geetika Chadha, for all the guidance & support. Cheers & thanks to our partners, Ashissh Singh Nandal, Lakshay Relan, #AaryanMalhotra, Matt Rudd, Matthew van Niekerk, Arpit Gupta, Aprajita Sobti & Prerna Chhetri. And a special thanks to Amin Lakhani, Rohit Dhawan, Niraj Ruparel, Ajay Mehta and Rick Joubert for the motivation and support. #Volvo #metaversemarketing #carlaunch #strategy #technology #automobileindustry #news #advertisingandmarketing #campaing #thinkmetaverse #onewpp #virtualreality #web3.0 #futureiselectric #digitalmarketing #contentmarketing #innovation
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Pankaj Suri reposted this
Chief Content Officer, Mindshare | Head - Content Partnerships & Experiential | Driving Integrated Marketing Success | Campaign India A list | Impact 40 U 40 | Winner of Campaign Asia Account Person & Engagement Planner
Another first by #TeamMindshare #Content+ & #TeamWPP to launch the Uber cool Volvo XC40 recharge EV in the #Volvoverse #Metaverse #sustainable #futureiselectric Super collab between WPP opcos: #Hogarth #GreyIndia #GenesisBCW #YonderSA This wouldn’t have been possible without the trust & faith of our Clients at #VolvoIndia and the folks in Delhi who pulled this off seamlessly & in an immaculate manner. Well done Geetika Chadha Pankaj Suri Rohit Dhawan & anita yadav 🙌🙌 Special call out to our chief architect Niraj Ruparel 💪👍 https://lnkd.in/gcqz2Wdp Amin Lakhani Gopikaa Davar Sriram Sharma Yadu Krishna Pranali Gandhi Prasanth Kumar Amit Jain Ruchi Mathur Gopa Menon Rajesh Viswanathan Atique Kazi Parthasarathy M A Tushar Vyas Helen McRae CVL Srinivas #mindshare #Groupm #wpp
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Pankaj Suri reposted this
The #YONDER Web3 team just wrapped their first vehicle launch in the #Metaverse and as you can imagine it was a virtually roaring success! The #VolvoVerse - as it has been lovingly named - was home to the #FutureIsElectric event for Volvo Car India. Over two weeks, staff, dealers, and media professionals were invited to learn more about the brand-new Volvo XC40 Recharge during a teaser Pre-Event and finally the launch event whereby a beautifully detailed 3D model of the vehicle made its appearance along with some tantalising price and feature information delivered by Volvo India Managing Director, Jyoti Malhotra - as a larger than life hologram, of course! We are proud to have worked with the truly phenomenal minds at #VolvoIndia, #Mindshare, #Hogarth and #Grey to bring the Volvo XC40 Recharge Metaverse to life. This project was an example of global collaboration between numerous WPP agencies and stakeholders. Mister Martin Lundstedt, President and CEO, Volvo Group said it best. “The era of silos is over. We need a new form of cooperation to drive disruptive change. Partnership is the new leadership.” Special thanks to Geetika Chadha, Pankaj Suri, Niraj Ruparel, Anuj Somani, Amit Jain, Aaryan Malhotra and Ashissh Singh Nandal for making this massive success it was! #YONDER #Groupm #WPP #Web3
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Pankaj Suri reposted this
Chief Content Officer, Mindshare | Head - Content Partnerships & Experiential | Driving Integrated Marketing Success | Campaign India A list | Impact 40 U 40 | Winner of Campaign Asia Account Person & Engagement Planner
Another first by #TeamMindshare #Content+ & #TeamWPP to launch the Uber cool Volvo XC40 recharge EV in the #Volvoverse #Metaverse #sustainable #futureiselectric Super collab between WPP opcos: #Hogarth #GreyIndia #GenesisBCW #YonderSA This wouldn’t have been possible without the trust & faith of our Clients at #VolvoIndia and the folks in Delhi who pulled this off seamlessly & in an immaculate manner. Well done Geetika Chadha Pankaj Suri Rohit Dhawan & anita yadav 🙌🙌 Special call out to our chief architect Niraj Ruparel 💪👍 https://lnkd.in/gcqz2Wdp Amin Lakhani Gopikaa Davar Sriram Sharma Yadu Krishna Pranali Gandhi Prasanth Kumar Amit Jain Ruchi Mathur Gopa Menon Rajesh Viswanathan Atique Kazi Parthasarathy M A Tushar Vyas Helen McRae CVL Srinivas #mindshare #Groupm #wpp
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Just finished the course “Marketing on Facebook”! #facebookmarketing
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Just finished the course “Google Ads Essential Training” by Brad Batesole! Check it out: https://lnkd.in/dzVT6RD #onlineadvertising #payperclick #googleads.
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Just finished the course “Google Ads Essential Training”! #googleads #payperclick
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