Panasonic Heating & Cooling Solutions Europe’s Post

Embracing sustainability isn't just a trend - it's a responsibility, and it's about real, meaningful partnerships that prioritise environmental responsibility and social impact. At @Panasonic, we have always been committed to sustainability, especially when it comes to issues such as environmental sustainability and social impact.🤝🏼🌍 In a recent interview with Global Sustainable Sport, Anne Guennewig, General Manager of Corporate Communications at Panasonic Europe, and Stella Richetti, Manager of Corporate Communications at Panasonic Europe, explained what such collaborations mean for Panasonic. “Panasonic is a company with a history of more than 100 years. Sustainability is part of our DNA, and not just since it became fashionable to be green. Our global slogan for promoting our Olympics engagement has been ‘Sharing the passion’ and that hasn’t changed. We have a passion for the environment and we have a passion for sports,” Guennewig tells Global Sustainable Sport. 🏅🌱 When talking about athletes, Richetti explained that “Hannah Mills was great for setting the bar, she is an athlete who has opened her eyes to sustainability.” Read the full interview here 👉 https://lnkd.in/e5UABSxt  #PanasonicEurope #TeamPanasonic #Athletes #Environment #Sustainability #Passion #Sport #Olympics #Paralympics #Responsibility 

⚽ 🏃𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐆𝐫𝐞𝐞𝐧 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 Sporting events, with their massive reach and passionate fan bases, present a unique opportunity to raise awareness and promote action on environmental sustainability. Brands and organizations are increasingly recognizing this potential, integrating green initiatives into their marketing strategies to: Align with consumer values: Today's consumers are more environmentally conscious than ever, and they expect brands to be responsible stewards of the planet. Enhance brand image and reputation: Demonstrating a commitment to sustainability can boost brand image and attract positive media attention. Reduce environmental impact: Implementing green practices can minimize resource consumption, waste generation, and carbon footprint. Attract and retain sponsors: Forward-thinking sponsors are looking to partner with organizations that share their sustainability values. Examples of Green Initiatives in Sports Marketing: Sustainable event operations: Minimizing waste generation through recycling, composting, and using reusable materials. Renewable energy and eco-friendly infrastructure: Investing in solar panels, water-saving fixtures, and energy-efficient lighting. Sustainable transportation: Encouraging fan use of public transportation, carpooling, and cycling. Partnerships with environmental organizations: Supporting initiatives that address conservation, clean energy, and climate change. Promoting eco-friendly merchandise: Using recycled materials and sustainable production methods. Educational campaigns: Raising awareness about environmental issues and encouraging fan action. Benefits for Brands and Organizations: Strengthened brand loyalty: Fans appreciate brands that care about the environment, leading to increased engagement and advocacy. Differentiation from competitors: Taking a leadership role in sustainability can set your brand apart in a crowded market. Cost savings: Implementing green practices often leads to reduced resource consumption and operational costs. Attracting and recruiting talent: Young professionals are increasingly drawn to organizations that demonstrate environmental responsibility. 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐀𝐡𝐞𝐚𝐝: Sustainable sports marketing is no longer a trend, but an essential element of responsible brand strategy. By integrating green initiatives into their marketing campaigns, brands and organizations can connect with passionate fans, enhance their reputation, and contribute to a healthier planet. #sportsmarketing #greenmarketing #fanengagement #digitalbrand #climateaction #futureofsports #digitalstrategy

PATH Custom is on fire! 😎🔥 Sustainability is only growing in importance. 82% of those surveyed in a recent study by Loftware, stated preferences for sustainable products continue to drive the adoption of their sustainability initiatives in the supply chain. Learn more and create your company’s custom PATH today. #refillit #PATHcustom

🚀🌍 "You WON'T BELIEVE how sports are changing the game in sustainability! ��🌱 #RevolutionInSports #SustainabilityGoals. I'm the coordinator at ESGbyKooky, and I've been diving deep into the world of environmental, social, and governance (ESG) for years. But what we've uncovered in our latest piece is something extraordinary! 🤯 We're talking about a complete transformation in the sports industry, where sustainability isn't just a buzzword but a core strategy. 🌟 From eco-friendly stadiums to zero-waste events, the sports world is stepping up like never before. And guess what? This isn't just good for the planet; it's great for business too! 💰🌿 Check out our eye-opening article at https://lnkd.in/enSNfgDa. We've got the inside scoop on how major sports leagues and athletes are leading the charge in this green revolution. 🏈⚽🏀 Don't miss out on this game-changing perspective! Join the conversation and be a part of the movement. Follow us, share your thoughts, and let's make sustainability the MVP of the sports world! 🌟👉 #JoinTheMovement #ESGbyKooky" 👉 Stay updated and active with us at ESGbyKooky! Subscribe now! 🌐📢

Embracing Sustainability in Sports: Are We Doing Enough? 🏆🌍 The sports industry is making commendable strides in sustainability, but critical issues persist. Travel emissions to international events contribute significantly to the carbon footprint. Sports infrastructure impact raises concerns about ecological disruption. Despite progress, waste management remains a challenge at large-scale events. Resource consumption, especially in producing sports equipment, demands more sustainable practices. Water usage, a vital concern, requires stringent conservation measures. For instance, the International Olympic Committee (IOC) has set guidelines ensuring positive environmental legacies, yet we face these hurdles. Brands like Adidas and Nike lead in eco-friendly materials, but the industry must address these problematic areas. Let's Encourage positive change by considering our role in addressing these challenges ! 🌿 #SustainabilityInSports #GreenInitiatives #EnvironmentalChallenges #SportsIndustrySustainability #TheFrenchyUmpire

#CulturalIntelligence The Sustainable Brands’ event recapped in this article emphasised the crucial role of cultural intelligence and collaboration in reshaping sustainability conversations. Brands face a dilemma in today's polarising landscape, leading to reluctance in sustainability communication. Cultural intelligence helps navigate sensitive issues effectively. Sustainability must be integrated into brand identity for effective communication. This approach ensures relevance and resonance with diverse audiences. Strategic collaborations drive tangible change across industries. Case studies demonstrate the transformative power of partnerships in fostering sustainable shifts. Leveraging cultural intelligence and fostering collaborations are pivotal in driving meaningful change towards a more sustainable future. Interesting approach from the artist Benjamin Von Wong who highlights the transformative role of art in sparking conversations and inspiring action on pressing sustainability issues. It is all interconnected and Cultural Intelligence #CQ provides the framework to be better prepared and have the right tools to navigate through the challenges of communicating, if yes how, when not and so on. If you want to learn more drop me a DM. #Sustainability #Collaboration #BrandMessaging Like my content & want to learn more? 🔔 ring the bell on my profile 🌐Karen Miller & follow #DiVerseConsulting for future posts https://lnkd.in/e7VqiPqB

RGS Events were proud to have Jon Parker and Clémence Aubry front the world's media this week on behalf RGS Events Ltd to discuss our Sustainability and Circular Economy approach to the Olympic Games Paris 2024. A lot of events talk the talk when it comes to Sustainability but the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 actually have this as a core strategy of their procurement approach. RGS Events has sourced certain lots of furniture from companies in the Social and Solidarity Economy (SSE) sector, with the support of the Les Canaux association as part of the SSE 2024 program. The athletes' areas will feature coffee tables made from recycled shuttlecocks, poufs made from parachute canvas and chairs made from recycled bottle caps. RGS Events are also working closely with a large cardboard manufacturer in France to produce furniture made from sustainably sourced cardboard, which will be recycled after the Games. Projects like these are always exciting to work on but even more so when you can help deliver them in a sustainable way. #sustainability #sustainable #circulareconomy #FFE #Paris2024 #Olympics #RGS https://lnkd.in/eKf5hHhA

These are a few of the reasons our clients work with us at Nuevo...and why every brand should partner with an agency that cares about climate change and wants to be part of the solution👇🏻 - Shared Values / collaborative power: Amplify positive impact and drive real, meaningful change. - Reputation Boost: Enhances your brand's ethical standing. - Creative Edge: Sustainability-driven agencies inspire innovation, come at things from a fresh angle and create impactful campaigns. - Future-Proofing: Integrate sustainability to stay ahead of regulations and consumer expectations. - Cost Savings: Gain efficiency and save money by partnering with agencies that prioritise sustainability.

If you believe sustainability is for the future, and not today, this article is not for you. Key takeaways from a session on WOO Africa Forum session on sustainability and OOH World Out of Home Organization #OOH #Sustainability #AdvertisingIndustry #MarketingStrategy #EnvironmentalSustainability