Ownit AI reposted this
If Amazon’s new personal AI assistant Rufus can answer customer questions that directly address product comparisons and other customer journey shopping needs, how might this technology position Amazon against Google on product search capabilities and traffic? For the full #fastfive episode, sponsored by the Alvarez & Marsal Consumer and Retail Group, Sezzle, Avalara, TGW Logistics Group, and Wiliot, head here: https://lnkd.in/dm-GpvRh #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #fashionretail #luxuryretail #beauty Chris Walton And Anne Mezzenga
Rufus AI might be named after this dog, Amazon’s shortest volunteer: https://www.amazon.com/gp/help/customer/display.html?nodeId=3711811
Very useful post
Thanks for the mention! So much happening in the world of gen AI when it comes to commerce 🤖📈